DIY Summit

Industry research and insights

Program highlights

How to checklists

https://www.peertopeerforum.com/resources/diyguide/

3

Why We Love DIY ProgramsAverage DIY participant

raises 513%

more than event participants

54% growth in DIY

campaigns this year

Source: DonorDrive, 2016

DIY Campaigns can be Very Lucrative

Movember$17.2M

St. Baldrick’s$34.9M

Ice Bucket Challenge

$220M

Fabulous Speakers

Kate NareWorld Vision International

Holly MichaelsonJDRF

Christy Haught JDRF

Stephanie PaddockMichael J Fox Foundation

3:15-3:30 DIY Insights

3:30-4:00 World Vision / Donor Drive – Stewarding DIY Fundraisers

4:00-4:15 Break

4:15-4:45 Talk Amongst Yourselves

4:45-5:15 JDRF – DIY Repair

5:15-5:45 Michael J. Fox Foundation – DIY to the Core

5:45-6:00 Chat with the Experts

Peer to Peer meets Major Gifts Officers

Barriers to Evolution of Major Gatherer Officer1. They were supposed to be doing it themselves for DIY2. Online tools should take care of it3. Program size and scale4. DIY was supposed to be low cost5. Different skill sets6. Organization silos

DIY Campaigns can be Very Lucrative

Movember$17.2M

St. Baldrick’s$34.9M

Ice Bucket Challenge

$220M

Bequests

Major Gifts

Mid-Level Gifts

Individual Giving

Acquisition

DIY

MAJOR GATHERERS

MIDDLE GATHERERS

MASS GATHERERS

DIY

Gatherer Equation

$

#+ +

Bequests

Major Gifts

Mid-Level Gifts

Individual Giving

Acquisition

Individual Gift + DIY + Advocate + Gala Table Captain + Social Ambassador

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Peer to Peer Development Is A Collaborative Process

Charity Dynamics

Fundraising

Marketing

IT/CRM

SupportCorporate

Finance

Digital

Staffing Model

High Volume Support

High Value Stewardship

Program Leadership Manager

Coordinator

DIY Support

15

Program Lead & ChampionReporting & AnalyticsDecision-Maker

Day To Day Program ImplementationPro-Active Support (RFIs, Milestones)Relationship Manager

Multi-Channel Reactive Support via Chat, Email, Phone

16

Program Manager

• Program Champion (External)• Creates & inspires a shared vision of

program (Internal)• Highly level of accountability• Creates & inspires a shared vision of

program• Program Champion (Internal & External)• Communicates with passion

Effective Program Manager

• Fundraising background• P2P experience ideal• Major Gifts or Corporate Development

• Leadership experience• Customer service/donor relations

knowledge• Solutions oriented• Analytical

• Decision making from Data Analytics

• Works well with other teams

Ideal Skill Sets

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Program Coordinator

• Major/Donor support experience• Customer service exp. an asset

• Effective communicator • Highly organized / ability to multi-task• Empowered & accountable• Positive attitude / ability to handle stress

• “Cool under pressure”

• Solutions oriented• Works well across the organization

Effective Program Coordinator Ideal Skill Sets

• Handles day to day activities• Program marketing• Provide support and coordination with

other departments• Handles exception cases• Provides input on fundraiser and donor

feedback• Supports fundraisers with project

management, collateral, and logistics

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High Volume Support: DIY• Multi-channel support options

• Phone• Web Portal• Email• Chat• Text

• Skilled customer support representatives• Fundraising best practices• Escalation processes in place• Platform knowledge• Support tracking and reporting procedures• Measured approach to feedback

• Strong brand representatives • Staffed to respond in 24hrs or less

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Increasing Revenue Through Support…Did You Know?

• 2x more likely to make a self pledge

• 3x more likely to share pictures and

stories

• 4x more likely to send emails

Fundraisers that access support raise five times more than those who don’t? They are also: