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TODAY’S AGENDA.1
2
3
4
What’s changed for you and why
Who’s doing it well and why
Introduction to digital service delivery
Introduction to digital campaigning
68% OF MILLENNIALS REGARD SOCIAL MEDIA AS THEIR PRIMARY
SOURCE OF NEWS.
http://www.cyberalert.com/blog/index.php/how-millennials-search-for-consume-and-share-their-news/
NEWS IS NOW PEER TO PEER INSTEAD OF BROADCAST TO PERSON.
http://www.cyberalert.com/blog/index.php/how-millennials-search-for-consume-and-share-their-news/
YOU PERSON
http://thenounproject.com/term/newspaper/397/prev
BEFORE SOCIAL MEDIA…
OLD MEDIA CHANNELS
http://www.news.com.au/national/australias-politicians-finally-nail-the-social-media-thing/story-fncynjr2-1226746219225
POLITICS IS ONE OF THE MOST POPULAR TOPICS ON FACEBOOK
AVERAGE OVER 20%
ENGAGEMENT
47,000 LIKESKEVIN RUDD’S
RETURN
11,000 COMMENTSABBOTT’S ELECTION
24 SECOND, NOT 24 HOUR, NEWS. FASTER ELECTION CYCLES.VOCAL VOTER DISCONTENT.
FRAGMENTED POLITICAL BASE.
DEEPER CONNECTION WITH VOTERS. TIGHTER MESSAGE CONTROL.DISRUPT YOUR OPPONENTS.
LITTLE COST TO COMMUNICATE.
BARACK OBAMA, ONE OF THE LEADERS OF SOCIAL MEDIA GLOBALLY. BY LEADING HIS SOCIAL CHANNELS HIMSELF, HE’S ABLE TO PUSH HIS PERSONALITY OUT TO VOTERS. A GREAT EXAMPLE OF AUTHENTICITY CIRCUMVENTING MAINSTREAM MEDIA.
55.4 MIL
45.1 MIL
500K
“PEOPLE HAVE ALWAYS COMMUNICATED, ORGANIZED AROUND CAMPAIGNS. WE JUST MADE IT EASIER.” CHRIS HUGHES, DIRECTOR OF SOCIAL MEDIA, BARACK OBAMA’S CAMPAIGN
NIGEL FARAGE. A PROLIFIC TWEETER, HE USES SOCIAL MEDIA TO DISSEMINATE A NICHE POINT OF VIEW ON CURRENT EVENTS. A GREAT EXAMPLE OF HOW SPEED TO MARKET CAN DRAMATICALLY BUILD ENGAGEMENT AMONGST A CORE AUDIENCE BASE.
188K
127K
21K
JOKO WIDODO, THE INDONESIAN PRESIDENT, IS A LEADING FIGURE ON SOCIAL MEDIA FOR INDONESIANS. JOKO REGULARLY PROVIDES A CLEAR POINT OF VIEW ON ISSUES THROUGHOUT SOCIAL MEDIA THAT ESCAPE A MAINSTREAM MEDIA LENS.
2.7 MIL
2.1 MIL
“IN 10 OF THE 12 REGIONAL AND LEGISLATIVE ELECTIONS WE’VE MONITORED THE CANDIDATE WITH THE MOST CONVERSATIONS AND POSITIVE SENTIMENT WINS.” YOSE RIZAL, FOUNDER, POLITICAWAVE INDONESIA
FACEBOOK, TWITTER, YOUTUBE.PERSONALITY OVER PARTY.
BE CURRENT OVER ON-MESSAGE.UNFILTERED IS AUTHENTIC.
DIGITAL SERVICE DELIVERY IS ABOUT LEVERAGING TECHNOLOGY
TO EASY, SCALABLE WAYS FOR THE PUBLIC TO GET WHAT THEY NEED.
WHAT IT IS WHAT IT ISN’T
‣ Using digital to deliver more services
‣ Scaling infrastructure efficiently
‣ Data-driven govt interactions
‣ Simple websites or content portals
‣ Replacement for real infrastructure
‣ Short-term or quick to implement
‣ Merging all government departments under one system
‣ Using clear search algorithms to give people quicker access to the services they want
‣ Demonstrable benefits to the community by consolidating all government functions digitally
GOV.UK
‣ Consolidating feedback from the community before new legislation
‣ Ability to consult with community quickly and cheaply
‣ Better buy-in from the broader community as a result
ONTARIO TALK
CRM IS USING DATA TO KNOW MORE ABOUT THE PEOPLE YOU’RE COMMUNICATING WITH,
SETTING UP RULES TO INCREASE THE RELEVANCE OF YOUR MESSAGE.
THINK TOOLS LIKE…FEEDBACK
ADOBE CAMPAIGNMAILCHIMP
THINK PEOPLE LIKE…THE TORIES
THE DEMOCRATSJOKO WIDODO
A GREAT WEBSITE GIVES YOUR CONSTITUENTS A DESTINATION TO INTERACT
WITH YOU IN THE WEB 2.0 FRAMEWORK.
CROWDFUNDING MEANS YOU CAN RAISE LOTS OF MONEY QUICKLY FROM A RANGE OF
SUPPORTERS INSTEAD OF ONE BIG DONOR.
THINK TOOLS LIKE…POZIBLE
PAYPAL INTEGRATIONKICKSTARTER
THINK RAISES LIKE…OBAMA 2008
ELIZABETH WARRENALISON GRIMES
VIDEO GIVES YOU A HIGHLY VISUAL MEDIUM FOR STORYTELLING AT A MORE COST
EFFECTIVE RATE THAN TELEVISION.
THINK TOOLS LIKE…YOUTUBE
FACEBOOK VIDEOBRIGHTCOVE
THINK PEOPLE LIKE…BORIS JOHNSON
RAND PAULED MILIBAND