CWC Sept2014

© 2014 Conservative War Chest PAC. All rights reserved.

Our Common Call to Duty—“It is time to hold those responsible…accountable!”


YEAR OF OPPORTUNITY

2014


WAVE ELECTION?


CONSERVATIVE TAKE OVER OF THE US SENATE?


CONTROL OF BOTH HOUSES OF CONGRESS?


EXCEPT


The GOP establishment and its genius consultants keep losing Senate seats in Red States.

…AND INSTEAD OF BLAMING THEMSELVES THEY BLAMED THE CANDIDATES.

In 2012 they spent more than $300 million as they lost races in Montana, North Dakota,

Indiana and other Conservative states.


With a little more money the Conservative Gubernatorial candidate could easily have won.

But the GOP establishment had discouraged contributors from helping.

Their latest mistake was Virginia 2013.

Once again their policy of “preemptive surrender” allowed an Obama-Clinton power grab to succeed in a Red State.


SENATE2014


And right now the Republican establishment and its experts are gearing up to do it again

in the 2014 Senate races.

The Left will pour tens of millions into negative ads that smear Conservative candidates and distract

the voters from the real issue –

And the real issue is the Liberal views and voting record of national Democrats.


But the GOP establishment and the consultant class

STILL HAVE NO SOLUTION.


In fact, here’s the really bad news…

Not only doesn’t the Republican establishment have a strategy but they don’t think it matters.

They are actually confident about 2014.


They are saying Obamacare will be enough to defeat Democrats and take the Senate.

Just as they said Romney would win by merely talking about the Economy…or the unemployment rate…or gas prices.


Some Strategy.


Because bet on this…


Once the smear ads start and Conservative candidates start losing ground the Republican establishment and its

defeatist consultants will not hold themselves accountable.

Instead they will rush to the elite media and get

themselves a sound bite or a few lines in a story criticizing Conservatives and the Tea Party.

(Which they much prefer to fighting Liberals.)


So the GOP establishment and their experts

DON’T HAVE A STRATEGY.


But we do.


We are…


Here is our strategy.

And why it works.


First, smear attacks can never go unanswered.

The best answer to them is a context – a narrative that gives voters an understanding of why they are

seeing the TV attack ads.


The key is to stop the groups behind these ads from individually attacking Republican candidates and show voters how these groups work together

and, in fact, are the same people.


So our narrative is about the Liberal groups. We call them the GANG OF 5.

1. Extremist Liberal leadership of the Democratic party

2. Elite Media

3. Smear Groups financed by Anti-American billionaire George Soros, mega rich Environmentalists and Pro-Abortion Extremists.

4. Hollywood Partisans

5. Wall Street Liberals



We then explain that the GANG OF 5 are using attack ads to distract voters

from seeing that the Candidates they support have

“a hidden agenda”.


A hidden agenda of…

• Huge Debt

• High Taxes

• Health Care Rationing

• Assaults on Religious Freedom

• Repression of Political Dissenters

• Politics before National Security


So the GANG OF 5 and their candidates want to…


“DETROIT AMERICA” with

“debt and bankruptcy, with tax and spend”

“CALIFORNIA AMERICA” with

“regulations that destroy jobs and drive out businesses”

“HOLLYWOOD AMERICA” by

“attacking values important to families and schools”


This narrative and context not only buffers

the attacks against Red State candidates

but boomerangs them

back at the Democratic candidate.


So Think of it.


Kay Hagan, Mary Landrieu, Mark Pryor, Marc Begrich, Jeanne Shaheen, Mark Udall,

and all the other Liberal candidates…

Suddenly have to explain why they are the faithful allies and US Senate operatives for the GANG OF 5

and their “Extremist Liberal” views and

“a hidden agenda”.


The attack ads soon become a liability.

And our boomerang strategy puts Liberal Democrats on the defensive.


Now here’s the next part.


We fight everywhere.


We fight everywhere because we believe that Obama has moved the Democratic party and its candidates

so far to the left he has delegitimized both.

So we go into Democratic strongholds. (Just like the Democrats go into Republican ones)

That makes every Democratic candidate vulnerable.


We don’t cherrypick states.

Who, as in Virginia 2013, never got it right anyway.

We fight everywhere because we believe in the power of Conservative ideas not the “clever” maneuvers of

linear minded, avaricious consultants.


We don’t try to manipulate the people.

In fact, we believe few Blue States actually exist. Voters in these states just live in a media environment

that is overwhelmingly Liberal. And the Republican establishment in those states don’t have the will

or the know-how to talk about Conservative ideas.

We believe once the electorate hears the simple truth they will vote right.


But once Americans in Blue States get a chance to hear the Conservative case

they realize they agree with it.

And they want to vote for its candidates.


But Conservative activists need to understand this…

Americans cannot be expected to vote Conservative unless they occasionally see expressions of

Conservative views or hear them in their daily lives.


Conservatives also need to realize that while they constantly listen to talk radio and watch FOX,

normal people simply don’t have the time to pay extremely close attention to politics.

So Conservatives should stop wondering what’s wrong with their fellow-citizens and

help them find the truth by getting it in front of them.


And the answer is to use modern technology –

The TV spot is even more useful today because it can carry a video message into the viral world

of websites and social media.

Yes, that new fangled invention of TV.


And that’s where

the Secret Sauce comes in.


Besides the Boomerang Strategy and its TV spots we also have a

for the spots and their content.

Secret Sauce


Polls show that Republicans have the best brand name in American politics – “Conservative”.

Polls show Democrats have the three worst brand names “Liberal”, “Elitist” and “Extremist”.

Over 40% of Americans identify with it.


the secret sauce

So here’s the recipe for the


Call our candidates Conservative.

And call the Democrats what they are: Liberal, Elitist and Extremist.


Way too simple of course for Washington political consultants who know very little

about professional advertising, that, for example, brand names count.

In fact, they know as little about communications and messaging

as they do about winning elections.


The goal then is landslides – a Wave Election.

So no more narrow victories and catastrophic losses of the

Republican consultant class.


Using the Secret Sauce results in landslides.

(Just ask President McGovern or President Dukakis)

Calling the Democrat Liberal, Elitist and Extremist works because it’s the truth.


Now here’s another crucial point.

This can only happen if we stop letting the GOP establishment let the Democrats run their

campaigns by choosing the issues.


In state after state they distract Republicans from running a Conservative vs. Liberal contest and use smear

ads to turn every race into a personal, mano a mano contest.

Soon the elite media echoes the smear themes of the Left and suddenly the election is not about voting records –

who is Conservative and who is Liberal – but about the defensive, inept Republican candidate.

(Have you noticed that only the GOP has “Bad Candidates?”)


And too many Republicans fall for it.They go into a defensive crouch on the issues.

So here’s another way

Conservative War Chest is different.


Have you ever noticed how Obama is on the attack all the time?

He and the Liberals try to keep Conservatives reacting and defensive by constantly opening up new fronts.

(Cambridge police, Florida murder case, Marijuana legalization, Gay marriage, Defense cuts, even the name of the Redskins, etc.)


We follow the Reagan formula.

• We make an issue of the Administration’s corruption.

• We talk about its attempts to use the Federal Government to suppress political dissent and religious freedom.

• We talk about their compulsion to put politics before national security. (Benghazi was part of a pattern.)

We are proud of Conservative ideas and issues and talk about them. Non-stridently but pointedly and effectively. But we also tell the truth about the opposition’s extremism. We also open up new fronts.


We go on the offensive on Economic, Social and Foreign Policy issues.

We accuse the other side of trying to “Detroit” America and “Hollywood” American values

and follow a “Blame-America-First” foreign policy.


We fighton every

issue.


And that’s not all.

We also don’t do something else the GOP establishment does in letting the Democrats run Republican campaigns.

We don’t let the opposition and the elite media choose our target states.


Yes, that’s right.

So, just like the Liberals we go into the opposition’s strongholds.

We believe that Obama has so delegitimatized the Democratic party he has made all their candidates

vulnerable to the charge of Extremist Liberal.


We fight everywhere!

And we want to turn Every Blue State RED.


One final point.


On the way to a 2014 wave election, we don’t just want to defeat Liberal Senate candidates.

Our strategy goes to the real heart of Liberal power in America.


The Democratic party is way out of touch with America –

and is kept on life support only by the power of the elite media.

With additional help from the Soros-like smear groups, Hollywood partisans and

Wall Street Liberals.


So the real issue is not really Obama or Obamacare – not even the extremist Liberal leadership of the

Democratic party – it is the whole Liberal establishment.

Every single new TV spot – appearing in 15 states – becomes a national story.

Our goal is not only to win the Senate but to bring down Liberalism entirely by turning our

state attacks into national themes.


We attack the whole Liberal Plutocracy – the Elitists who are punitive and coercive

and have a huge sense of entitlement but no sense of accountability.

We explain who they are and why they have such a relentless urge to power and why, ultimately,

they are so weak. We tell the Reagan-like truth about their ideas and their extremist, rule-or-ruin politics.


now for the really

good news.


it’s already worked.


It had a trial run in virginia in

2013.


In a mere seven weeks the Boomerang Strategy and the Secret Sauce

shook the political world.

And would have won the election if GOP establishment hadn’t discouraged contributors.


Here is the ad that took the fight to the Gang of 5 and exposed their Virginia power-grab.

TV Spot: Gang of Five – Don't let them Detroit Virginia• Group blankets tonight’s primetime Debate • Ad to air inside hour-long, statewide Debate

on all NBC affiliates


Here is what the two shrewdest Commentators in American politics

said when they saw the ad.

And what the polling data said.


Here is Kimberley A. Strassel

Taking the Fight to the Democrats

“In Virginia's Gubernatorial race, opponents of Terry McAuliffe may have cracked the playbook Democrats have used to win in states that ought to go Republican.”



The approach runs thus:

A Democratic candidate, assisted by Unions and outside partisan groups, floods the zone with attack ads, painting the GOP opponent as a Tea-Party nut who is too "extreme" for the state. The left focuses on divisive wedge issues—like abortion—that resonate with women or other important voting constituencies.



As the Republican's unfavorable ratings rise, the Democrat presents himself as a reasonable moderate, in tune with the State's values.

A friendly media overlook the Democrat's reliably Liberal record, and the lies within the smears against his opponent, and ultimately declares the Democrat unbeatable.



“Enter a new conservative super the organization's primary focus is to directly take on the democratic bare-knuckle strategy—and not just neutralize it, but throw it back at the attackers.”

The ad “directly addresses the Left's scorched-earth campaign, it doesn't stoop to responding to the accusations against” the Republican candidate. “Voter attention away from the wild Cuccinelli caricature and onto all the failed Democratic policies—like the ones that produced soaring energy prices, health-care rationing and huge deficits—that Mr. McAuliffe seems desperate to avoid discussing.”



“Indeed, the whole idea here is to turn the tables, to get the GOP back on offense, rather than offering cringing defenses of positions.”


The Gang of 5 spot moved the polls A scientific survey by a leading polling firm Gang of 5 about the TV spot.

5 POINT SWING ACROSS THE ENTIRE BALLOT

Source: mclaughlinonline.com


6 POINT SWING Among Over 40s




8 POINT SWING Among republicans




4 POINT SWING Among women




In Summary:• GOP VOTERS: +8

• Dem VOTERS: +4

• Independents: +2

• Women: +4 (McAuliffe LOSES 4)

• Men: +5

• Over 40: +6

• Overall BALLOT: +5Source: mclaughlinonline.com


“An independent group of people who were fed up with Liberalism, Conservative Super PAC, Fight for Tomorrow, put together an ad for Ken Cuccinelli. They're fed up with the Democrat party.

They're actually fed up with the fact that Republicans don't run these kinds of ads.”

And then El Rushbo saw the Ad(October 18, 2013)


“They focus-grouped this ad among voters in Virginia, and it causes a massive change of intention to vote from McAuliffe to Cuccinelli. Massive. In some cases, eight-point swings. McAuliffe ends up minus four after this ad and Cuccinelli ends up plus four.”



“There's no moderation here, there's no bipartisanship, there's no appeal to getting along.

We’re not gonna let you turn Virginia into every place else you've run into the ground.”



“Republican voters increase for Cuccinelli by plus eight. Democrat voters increase for Cuccinelli plus four. It creates a massive swing for Cuccinelli.

Independents, plus two. Women, plus four. That means McAuliffe loses four points among women when this ad is seen by people in the focus group.

Men, a plus-five swing. People over 40, plus-six swing. The overall ballot is a plus-five swing.”



“Now, listen to it again and tell me if this isn't what you think the Republican party ought to be doing about every Democrat candidate?”



Rush asks just the right question…

Isn’t this what Conservatives should be doing?


So here’s our question…

Will you help make 2014 the wave election?


Will you help Conservative War Chest with the boomerang strategy

that puts Liberals on the defensive?

Will you help us with the Secret Sauce that focuses elections on the

Conservative vs. Liberal contest?


Will you help us fight on every issue? Economic, Social and Foreign Policy?

And fight in every state?


We want to turn every Blue State RED. We need VOLUNTEERS in each of the states on the map below. You don‘t have to live

there – you can choose a state on the basis of what Liberal annoys you the most.


Going after the blue.

Turn every one of them red.


Government & Nonprofit

CWC Sept2014