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Building a Dementia Friendly CommunityOur North Lanarkshire Story
“Numbers satisfy the analytical part of the brain but stories touch the heart”
Sandra Shafii
AHP Dementia Consultant
@AHPRunRideTeddy
In the beginning………DDS!
We listened to what people with dementia were telling us
They told us about what was important to them
About who was important to them
And where was important
And why staying connected to their personal and local communities was important
And they told us they wanted everyone
to understand dementia
and how it impacts on ordinary life
A Perfect Storm
Match with policy and strategy
Match with health and wellbeing indicators
Match with “Quality of Life”
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A dementia friendly community is composed of the whole community - shops, public services, faith communities, organisations, businesses, emergency services, transport and community leaders - who are committed to work together and help people with dementia to remain a part of their
community and not become apart from it.
This involves learning about dementia and doing very simple and practical things that can make an enormous difference.
What do we mean?
But why would shops
and businesses
even be interested?
Our Recipe for Success -Take..
A Pinch from (Lord) Sugar
and add a Dragon lesson!
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Developed campaign materials
Our USP - Be the first!!!
Approached Alzheimer Scotland for our “brand” Branding
“Dementia is Everyone's Business” Customer Care – the Hook!
“Everyone knows someone with dementia” Relationship
Tips for Shops and Businesses
Quality products
Commitment format and DFC Board Engagement & Publicity (Win/Win)
Where have we got to?
Working all 6 North Lanarkshire Townships
South Lanarkshire catching on!!!
Shared learning with 23 other areas in Scotland
Dementia Friendly Community Toolkit on Alzheimer Scotland website (www.alzscot.org )
Presenting at Alzheimer Europe Conference and Masterclass
Shared our work UK nationally, with Europe and beyond (conferences and workshops)
Writing a report for publication in October
How do we know it’s working locally?
73 businesses and organisations signed up
500 participants from mainstream community groups
1850+ attended awareness sessions
All North Lanarkshire General Practices (PE)
500 people supported Football Memories event one month after launch in 2012
Mystery shoppers and test calls
Stories ++ and quotes
Dementia features regularly in local media
Are we making a difference?
ASDA staff members had to empty the Dementia Cafe
box three times, adding that the project has received
the highest ever number of votes for any group
in the poll’s history.
The only time you should look back is to see how far you’ve come
Setting up for Success
People - Partnerships
People - Teamwork
Preparation
Planning
Passion
Prove it!!!
Working Group Built on Partnerships
Critical foundation
Statutory, public and third sector, people living with dementia and more!
Link up the work with national and local policy and strategy
It resonates with coproduction, asset-based approaches and community capacity
The Right People in Your Team
Qualities and attributes (everyone is equal)
Knowledge and skills (dementia and more!)
Expert communicators
Willing to work flexibly
Visionaries …yes…….plus……
Lovers of detail
Practical hands-on people
Warm, friendly, engaging, energetic and inspiring……..
Preparation was everything!
Defined the community and researched it. What are the local social and community issues?
Gathered population facts and figures (data)
Who are the community leaders and activists?
Found out about any other projects and initiatives underway…think about links
Built on mainstream groups
It’s about inclusion
Planned our campaign!
Prioritised our list - what’s manageable?
What would have the biggest impact?
Researched our businesses. What do they stand for? Who wants to be first?
We made promises!
Went for the Win / Win !!
Dementia is on the logo
Reduce stigma by talking!
Leading with passion will inspire others to action
Passion AND Shoe Leather
Hard work? Maybe!!! But rewarding!
Dementia is an agenda that unites us all…be prepared to hear the stories!
You need energy and enthusiasm
You need creativity
You need to believe that you can make a difference…and you can!
Then you need to get out there and Just Do It!
Proof of Concept????It is definitely a good idea!
Good ideas have legs. They travel well!
Good ideas have heart. They get to us at
our values and connect us around what matters
Good ideas have hope. They are about
possibility and potential
Good ideas are powerful. They can shift
thinking and behaviour, have impact and can bring sustainability
NEVER DOUBTthat a small group
of thoughtful committed citizens can change the world.
Indeed it is the only thing
that ever has
Margaret Mead
