Brazil 18 IBM Corporate Service Corps

11 © Copyright IBM Corporation 2014

IBM Corporate

Service Corps

16th October, 2014

Summary PresentationRoadmap for The Nature Conservancy

to improve environmental management

with Brazilian municipalities in Pará


Environmental Management Roadmap

The IBM CSC team on the group in Belem for the TNC come from 7 countries with skills in

consulting, IT, marketing, communications and project management

CSC Team Brazil 18 is comprised of a special mix of high skilled employees with various areas of expertise

from around the world

10 participants from 7 different countries (Australia, Brazil, Japan, Philippines, Romania, UK, USA)

Skills in Consulting, IT, Marketing, Communications and Project Management

The global team on the ground in Belém

Kelly Cristina

Steve Dom Firas

Yoko Marian Andrew

Silvio Mike

Belem, TNC

Amazon HQ



The Nature Conservancy is a 60 year old charity operating across 35 countries with

over $1Bn in annual donations and 1M members

Ginni is on the board of TNC’s

Latin America Conservation

Council

The Nature Conservancy addresses the most pressing conservation threats at the largest

scale

Conserving the Amazon

ecosystem is a key objective of

TNC which cuts across their three

strategic priorities:

1. Use nature to secure clean water

supplies for 25 of Latin America's

most at-risk cities

2. Double food production with no

habitat loss

3. Design Latin America's major

energy, mining and transport

infrastructure to have no net

impact on natural capital



IBM corporate communications were heavily involved in this CSC engagement to

drive awareness inside and outside of IBM

First of a kind website and blog

http://corporateservicecorps.org/

15,000 page views

9 questions asked with over 130

comments made

#HelpCSCBrazil

Crowdsourcing solutions

Global participation

IBM and Smarter Planet

Facebook pages

IBM w3, IBM.com and TNC

website presence

Brazil and American news articles



Our progress over the 4 weeks in Belem…

10Project

Team

Members

5 Project

DeliverablesProof

of Concept

RIO

123

To Do CompleteIn Progress

100+Individual Tasks

35+ Interviews

24

SurveysCompleted

Karaoke Sessions

Trip into the Forest

Trips to Mosqueiro

Strategic

Roadmap

Technical

Roadmap

Marketing

Execution Plan

12 Videos



Green

supply

chain

Payments for

Environmental

Services

“Portal Ambiental Municipal” now has a roadmap to rapidly expand from

its presence in ~100 municipalities to 2500+ municipalities

PAM started as an easy to

use tool to register CAR

PAM has expanded

beyond CAR to

additional areas

PAM has a roadmap to

expand the municipal

government

functionality further

PAM is capable of

expanding across

municipalities in

Brazil and beyond

Open source

Licencing

Offline

Analytics

2007-2011 2012-14 2015 2016+



Next steps for TNC and the AA CoC

For The Nature Conservancy:

TNC to present back their next steps in a call in the coming weeks

For IBM:

The CSC team will follow up and measure our impact on the organisation

Corporate citizenship team to follow up on the report delivered to Ginni from the corporate

services VP - Stanley Litow

For CSC Applications:

In April/May of 2015 apply at: http://ibm.co/ZXQF0m

http://ibm.co/ZXQF0m



As a new tradition, I am sharing the best of my Tumblr feed to show an

appropriate mix of work & play

Government & Nonprofit

Brazil 18 IBM Corporate Service Corps