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Big Bang Disruption: 5 Technologies & Trends That Should Be On Your Radar
YM Thought Leadership Series
Presenter: Kathie Pugaczewski, CAE, CMP
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Today’s PresentersKathie Pugaczewski, CAE, CMP
• VP of Communication & Technology, Professional Development, Ewald Consulting
• 25+ years of association management experience
• Focus on technology/data platform strategy, marketing communications, conference management, continuing education and certification programs.
• Been with Ewald Consulting for 10 years
Big Bang Disruption
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• This webinar is eligible for 1 CAE Credit • This webinar is being recorded for later view• You will receive a post webinar email with:
• A link to the certificate for CAE credit• A link to the recording
• Please participate in today’s polls questions• We look forward to sharing your responses
• Ask you questions throughout the webinar• Input your questions into the chat box anytime during the
presentation• We will get to as many questions as time allows
Housekeeping
Big Bang Disruption
6Big Bang Disruption
Disruptive innovation describes
a process by which a product
or service takes root initially in
simple applications at the
bottom of a market and then
relentlessly moves “up market,”
eventually displacing
established competitors. – Clayton M. Christensen (1997)
7Big Bang Disruption
By only pursuing “sustaining innovations” that perpetuate what has historically helped them succeed, companies unwittingly open the door to “disruptive innovations.”
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Disruptor
Big Bang Disruption
Disruptee
• Cellular phones
• Community colleges
• Discount retailers
• Retail medical clinics
• Online Job Boards
• Fixed line telephony
• Four-year colleges
• Full-service department stores
• Traditional doctor’s offices
• Newspapers - Classified Ads
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Disruptor
Big Bang Disruption
Disruptee
• Amazon
• iTunes
• NetFlix, Hulu, Amazon
• Mobile Computing
• Social Networking
• Brick and Mortar Shopping
• Music industry
• Television
• Traditional websites
• Membership Organizations
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Big Bang Disruption Attributes
Big Bang Disruption
• Unplanned• Unintentional• Do not follow conventional
paths or normal patterns of market adoption
• More inventive• Better integrated
- Larry Downes & Paul Nunes, 2014
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Business Model Innovation-Disruptors
Big Bang Disruption
#4. Uber - A $50 billion on-demand rideNow expanding - UberPool service, a ride-sharing initiative that lets multiple passengers heading to the same place and split the cost.
#5. Airbnb - The newest idea in room service: Renting one.Airbnb is an online marketplace that allows people with extra rooms, or even a couch, to rent to folks visiting their city.
2015 CNBC Disruptor Company List: http://www.cnbc.com/2015/05/12/cnbc-disruptor-50.html
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MembershipCommunicationProfessional DevelopmentConferences
Technology & Trends by Area
Big Bang Disruption
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Membership
Big Bang Disruption
• Access not ownership • Ala carte• Over deliver• Emotional connection • Relationship not
transaction• Subscribers• Free, trial, perpetual
membership, monthly dues
What percentage of budget income is membership dues?• 75%+• 50-75%• 25-50%• Less than 25%
Poll Question
How have your membership numbers been trending in the past 2 years?• Increasing• Decreasing• Maintaining
Poll Question
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Humans process images 60,000 times faster than text
Big Bang Disruption
• Graphic design• Original photography• Social media• Video• Infographics• Content development • Context
Designed by Freepik
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• Personalization: merge first name, organization• Calls to Action: in emails and on website sliders
Orange – Immediate Action; Blue – Trust & SecurityYellow – Attention; Green – Growth & Relaxation44 x 44 pixels
• Use specific action words: “Download this Guide,” not “Click Here”
• Subject lines: 10-40 characters (25-30 mobile); use complimentary (not free); you or your
• Images: paint the picture, branded, compress files• Paragraphs: 5 lines or less
Email Practices
Big Bang Disruption
21Big Bang Disruption
Accessing, analyzing and synthesizing information
Adaptability
Innovation
Entrepreneurship
Critical thinking
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Vision: Ewald Consulting Professional Development provides an innovative, lifelong learning path for professionals to gain confidence and expertise in their career.
How we will get there: Assessment, Engagement, Collaboration, Relevant and Quality Offerings, Knowledge Management, Thought Leadership, Instructional Design
Professional Development
Big Bang Disruption
Over the past three years, is your conference attendance• Increasing• Decreasing• Same
Poll Question
• Over the past three years, is your conference revenue:
• Increasing• Decreasing• Stable
Poll Question
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• Why before how: philosophy is important• Knowing comes from doing and teaching others how• Action counts more than elegant plans and concepts• There is NO doing without mistakes. • Fear fosters knowing-doing gaps, so drive out fear• Beware of false analogies: fight the competition, not each other.• Measure what matters and what can help turn knowledge into
action.• What leaders do, how they spend their time and how they
allocate resources, matters.- Jeffrey Pfeffer & Robert Sutton
Knowing & Doing Gap
Big Bang Disruption
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How to Survive Disruption & Create Some Disruption of Your Own?
• Meditation, introspection, and journaling • Companies with programs: Adobe, Aetna, Apple,
General Mills, Goldman Sachs, Google, Medtronic, Target
• 30 years of academic and scientific research• Clarity, focus, employee loyalty, creativity
Mindfulness
Big Bang Disruption
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Action Plan
Big Bang Disruption
1. Question everything you do and how/why – NOW2. Make transactions easy, focus on relationships –
CUSTOMER SERVICE3. Make best practices your standard practices –
RESEARCH TEAMS4. Get Members Involved – THINK TANK, THOUGHT
LEADERS, CONTENT, CONTEXT, INFLUENCE5. Move, and quickly! – AGILITY WINS 6. Analysis should inspire action – USE YOUR DATA 7. Don’t get distracted by the noise – FOCUS 8. Be the disruptor, not the disruptee – CREATE A
NEW MODEL BEFORE SOMEONE ELSE DOES IT TO YOU
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Resources
Big Bang Disruption
Strategy & Innovation• Membership Economy, Robbie Kellman Baxter -
www.membershipeconomy.com• Clayton M. Christensen - www.claytonchristensen.com• Accenture – www.accenture.com• Gartner - www.gartner.com• Forrester - www.forrester.com• Harvard Business Review – www.hbr.org• McKinsey Insights - www.mckinsey.com• Eden McCallum - http://edenmccallum.com• Business Talent Group - http://businesstalentgroup.com
Professional Development, Learning, Conferences• Elliot Masie – www.masie.com• Jeff Hurt - www.velvetchainsaw.com• Tagoras - www.tagoras.com• Training Magazine – www.trainingmag.com• Brain Science: http://www.brainrules.net
Content/Communications• Website Magazine: www.websitemagazine.com• Content Marketing Institute: www.contentmarketinginstitute.com• HubSpot: www.hubspot.com
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Thank you!
Big Bang Disruption
Kathie Pugaczewski, CAE, CMPVice President, Communication &
Technology, Professional Development
@kathiep
OUR NEXT WEBINARSeptember 23, 2015
with Rick RutherfordIndustry Resource Director, YM
Providing On-Demand Services Through Technology to Meet Member Expectations