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Brandon Echter@bechter
The Science Friday Initiative@SciFri
Be Human! Breathing Life Into Your Social Media
#Join our#Conversation about
#Dogs!
NEW CONTENT:http://
www.reallylongurl…
Generic
Why don’t these tweetssound human?
BoringDisconnected
To make your organization sound human, you must make your organization into a human.
Social Media PersonaThe anthropomorphized version of your organization.
If your org was a human, what human would they be?
The persona is not, and should not, be a specific, high-profile person from your organization.
The person “Science Friday” is…
…the really excited person at a dinner party who wants to tell you about this cool thing they learned.
The person “Science Friday” is…
…the really excited person at a dinner party who wants to tell you about this cool thing they learned.
The person “Science Friday” is…
…the really excited person at a dinner party who wants to tell you about this cool thing they learned.
The person “Science Friday” is…
…the really excited person at a dinner party who wants to tell you about this cool thing they learned.
The person “Science Friday” is…
…the really excited person at a dinner party who wants to tell you about this cool thing they learned.
Coming Up Soon!• How to create a social
media persona• A worksheet and tips
for coming up with your own
• How using a persona helped SciFri – and can help you
Mid-Presentation Questions?
What is your social media goal?
Who do you want to reach?
What’s a short phrase that could describe them?
to spread enthusiasm and excitement for
science.
‘s goal is…
people who are not afraid to geek out.
wants to reach…
Use that as a baseline.…but let’s get more specific.
scifri.me/personaworksheet
What are some adjectives that describe your
organization?
Using those adjectives, what are some of the hobbies (that are unrelated to your mission) that this person would have?
What are their demographics? Are they male, female, or is it not important? How old are they?
Where is the most likely place you would run into this person? Where would they most likely
be on a Wednesday night, after work?
Is there a quote you can imagine them saying?
How would you describe this person to a friend at a party?
My friend ___________ is…
…the _____________ at the _____________ who wants _______________.
DON’T JUST USE YOUR MISSION!
WORK SHEET:
scifri.me/personaworksheet
Tweet me what you come up with! @bechter
Key Takeaways• People prefer an imperfect human voice• Create a persona for your organization on social
media to sound more like a human• Use your social media persona to boost
engagement• A persona frees your staff up to share their
interests, expand your umbrella, and become advocates for your organization
Questions?
Brandon Echter@bechter
The Science Friday Initiative@SciFri
Be Human! Breathing Life Into Your Social Media
