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Innova&ve Perspec&ves on Global Challenges through the LAUNCH Collec&ve Genius Beth Beck Virginia Tech PhD Student NASA Open Innova;on Program Manager h>p://about.me/bethbeck Associa;on for Public Policy Analysis & Management 2014 Fall Research Conference

APPAM 2014 Innovative Perspectives on Global Challenges through LAUNCH Collective Genius

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Association for Public Policy Analysis and Management (APPAM) Fall Conference paper to discuss my PhD research, Knowledge Alchemy through Collaborative Chaos, using LAUNCH as the case study. LAUNCH is a non-traditional public-private partnership between NASA, USAID, State Department, and Nike to search for and identify transformative solutions to sustainability challenges facing humanity.

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Page 1: APPAM 2014 Innovative Perspectives on Global Challenges through LAUNCH Collective Genius

Innova&ve  Perspec&ves  on    Global  Challenges  

through  the  LAUNCH  Collec&ve  Genius  

Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  h>p://about.me/bethbeck  

Associa;on  for  Public  Policy  Analysis  &  Management    2014  Fall  Research  Conference    

Page 2: APPAM 2014 Innovative Perspectives on Global Challenges through LAUNCH Collective Genius

“Those  studying  chao%c  dynamics  discovered  that  the  disorderly  behavior  of  simple  systems  acted  as  a  crea%ve  process.  It  generated  complexity:  richly  organized  pa;erns,  some=mes  stable  and  some=mes  unstable,  some=mes  finite  and  some=mes  infinite,  but  always  with  the  fascina=on  of  

living  things.”  –  James  Gleick    

Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

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Page 3: APPAM 2014 Innovative Perspectives on Global Challenges through LAUNCH Collective Genius

✓The  world,  as  we  know  it,  is  con;nually  transformed  by  rapid  shi<s  in  technology,  dwindling  natural  resources,  and  ever-­‐fluctua&ng  human  dynamics.      ✓Change  is  the  only  constant  we  know.  Reality  of  dwindling  natural  resources  and  uncertainty  of  our  global  climate  force  us  to  face  limits.      ✓Limits  disrupt  our  status  quo,  which  triggers  a  need  for  reflexive  thinking.    

Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

Global  Reali&es    

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Page 4: APPAM 2014 Innovative Perspectives on Global Challenges through LAUNCH Collective Genius

✓The  space  program  has  given  us  a  galac&c  perspec&ve  of  our  home  planet  from  the  outside  in.      ✓Earth’s  fragile  ecosystem  is  protected  from  the  extremely  hos&le  environment  of  space  by  a  thin  blue  line  of  atmosphere.      ✓No  other  planet  can  sustain  human  life  –  at  least  one  that  we  can  travel  to  with  exis;ng  space  transporta;on  capabili;es.      

Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

Galac&c  Perspec&ve    

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Page 5: APPAM 2014 Innovative Perspectives on Global Challenges through LAUNCH Collective Genius

With  no  other  viable  alterna;ves  for  a  host  planet  to  support  7  billion  (and  coun;ng)  humans,  we  must:    

 ✓embrace  our  limits,      ✓create  innova;ve  ways  to  leverage  what  we  have,  and    ✓learn  to  care  for  the  planet  that  sustains  us.    

 We  need  to  apply  new  perspec&ves,  new  behaviors,  and  new  choices  to  the  challenge  facing  humans  who  occupy  Earth  and  future  habita;on  of  other  life-­‐sustaining  planets  in  the  future.      NASA’s  solu&on:  LAUNCH  Collec&ve  Genius  for  a  BeMer  World  

Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

Call  to  Ac&on    

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Page 6: APPAM 2014 Innovative Perspectives on Global Challenges through LAUNCH Collective Genius

✓A  non-­‐tradi;onal  public-­‐private  partnership  between  NASA,  USAID,  State  Department,  and  Nike  to  search  for  and  iden&fy  transforma&ve  solu&ons  to  sustainability  challenges  facing  humanity.      ✓A  collabora&ve  testbed  for  innova;ve  thinking,  as  we  solicit  collaborators  from  diverse  backgrounds,  disciplines,  and  exper;se.    ✓A  fluid,  evolving,  co-­‐crea&on  of  new  ways  of  knowing  through  a  collabora;ve  community  of  prac;ce  –  a  case  of  new  knowledge-­‐crea%on  through  complex  collabora&on.    

Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

What  is  LAUNCH?    

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Page 7: APPAM 2014 Innovative Perspectives on Global Challenges through LAUNCH Collective Genius

LAUNCH  is  comprised  of:      ✓Founding  partners,  NASA,  USAID,  State,  and  Nike;      ✓LAUNCH  Council  members  and  their  suppor;ng  organiza;ons;  

 ✓LAUNCH  Innovators;  and      ✓Accelerator  organiza;ons  that  mentor,  advise,  incubate,  and      invest  in  the  innovators.    

 LAUNCH  sustainability  selec;on  cycles:  

       ✓Water            ✓Health            ✓Energy    

Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

LAUNCH  Collec&ve  Genius  

✓Beyond  Waste  ✓Materials    ✓Green  Chemistry  

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 .  

Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

Biofashionista  Suzanne  Lee  created  sustainable  fabric  using  cellulose-­‐based  biomaterial  grown  from  fermented  green  tea,  yeast,  and  bacteria.  h>p://www.launch.org/innovators/suzanne-­‐lee.    Aydogan  Ozcan  of  LUCAS  devised  a  miniature  microscope  cell  phone  capability  to  detect  bacteria  and  parasites  remote  areas  without  medical  capabili;es.  h>p://www.launch.org/innovators/aydogan-­‐ozcan.    Tara  Sutherland  and  her  team  at  Honey  Bee  Silks  developed  a  biosynthe;c  silk.  h>p://www.launch.org/innovators/tara-­‐sutherland.    Joseph  Atnafu  of  Sanergy  created  an  innova;ve  small  business  model  for  efficient  sanita;on  facili;es  in  the  slums  of  Kenya.  h>p://www.launch.org/innovators/joseph-­‐atnafu.    

Sample  of  LAUNCH  Innovators  

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Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

Lisa  Dyson  of  Kiverdi  created  a  bioprocess  that  uses  waste  biomass  as  feedstock  for  chemical  processing  h>p://www.launch.org/innovators/lisa-­‐dyson.    Ramesh  Raskar  of  Netra  created  eye  exams  using  a  small,  portable  device.  h>p://www.launch.org/innovators/ramesh-­‐raskar.    Sam  Harrington  of  Ecova&ve  Design  grew  mushrooms  in  his  dorm  room  to  create  biodegradable  materials  to  replace  plas;cs.  h>p://www.launch.org/innovators/sam-­‐harrington.    Rana  Gupta  of  Geckskin  developed  an  a>achment  device  that  uses  biomimicry  to  replicate  a  nature-­‐based  Gecko  release  method.  h>p://www.launch.org/innovators/rana-­‐gupta.    

Sample  of  LAUNCH  Innovators  

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Page 10: APPAM 2014 Innovative Perspectives on Global Challenges through LAUNCH Collective Genius

✓The  complex  collabora&ve  prac&ce  of  LAUNCH  provides  a  unique  empirical  lens  to  look  at  collabora&ve  communi&es  of  prac&ce.      ✓Original  LAUNCH  tagline,  Accelera%ng  Innova%on  for  a  Sustainable  Future,  evolved  into  the  Collec%ve  Genius  for  a  BeJer  World.      ✓LAUNCH  is  an  adap&ve  ecosystem  of  collec&ve  behavior  that  serves  as  an  incubator  for  new  and  unexpected  ways  of  doing  of  thinking  –  i.e.  emergent  knowledge.    

Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

The  Case  of  LAUNCH  

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Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

In  the  prac&ce  of  LAUNCH,  we  iden;fied:      ✓innova&ve  technological  solu&ons  to  global  sustainability  issues,    

 ✓new  ways  of  doing  business  within  the  federal  government,  and      ✓new  innova&on  plaTorms  for  problem-­‐solving.  

 We  experienced  the  human  reality  of  instability,  uncertainty,  and  disrup&on  through  intensely  emo&onal  delibera&ons,  YET  these  interac;ons  yielded  “reconstruc&ve  knowledge”  through  the  “dialogic  nature  of  inquiry  within  the  group”  (Raskin  and  Bernstein  1987:  279).    We  discovered  that  the  world  of  innova&on  is  always  in  the  making.      

LAUNCH  Collec&ve  Prac&ce  

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Page 12: APPAM 2014 Innovative Perspectives on Global Challenges through LAUNCH Collective Genius

 The  chaos  of  human  collabora&on    

provides  a    fer&le  breeding  ground  

 for    innova&ve  thinking  and  new  knowledge  crea&on  

 that  can  be  applied  to    complex  global  challenges.  

Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

What  I  learned  from  LAUNCH?    

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Page 13: APPAM 2014 Innovative Perspectives on Global Challenges through LAUNCH Collective Genius

✓Innova&ve  knowledge-­‐crea&on  through  collabora&ve  chaos:  an  endless  cycle  of  mutually  interac;ve  processes  that  create  new  outcomes,  new  prac;ces,  new  rela;onships,  and  new  ways  to  approach  rela;onships,  prac;ces,  and  outcomes.      ✓Collabora&ve  prac&ce  (Nicolini,  Gheranrdi,  and  Yanow  2003):  chao;c,  turbulent,  disrup;ve,  uncertain,  and  destabilizing  –  inci;ng  crea&ve  abrasion  (Leonard-­‐Barton  1995).      ✓Crea&ve  abrasion  generates  abduc&ve  reasoning  (Reichertz  2010,  Mar;n  2007)  from  which  new  knowledge,  in  the  form  of  innova;on,  emerges.      ✓Knowledge  alchemy:  the  crea&ve  transforma&on  of  ideas  into  novel  ways  to  view  the  world.    

Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

Research  defini&ons  

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Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

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Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

The  prac&ce  of  knowledge  alchemy  mirrors  Kant’s  descrip;on  of  human  thought:      “not  just  the  idea  of  the  idea,    

 it  is  also  the  con%nuous  process  of  rela%ng  ideas  to  ideas,        of  finding  contradic%ons  and  restoring  uni%es,          an  endless  process  of  crea%ng  and            ordering  the  products  of  the  mind”                    (  Albrow,  Mar;n  1990:  116).  

Knowledge  alchemy    

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Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

The  chaos  of  collabora&on  is  our  key  to  crea;ng  the  knowledge  alchemy  with  which  we  can  solve  complex  challenges  caused  by  7  billion  humans  inhabi;ng  planet  

Earth.      

We  have  much  work  to  do.      

Let’s  collaborate!    

Find  out  more  about  LAUNCH:  h>p://www.launch.org    

What’s  Next?  

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             Sources:    Albrow,  Mar;n.  Max  Weber's  Construc=on  of  Social  Theory.  New  York,  NY:  St.  Mar;n's  Press,  1990:  116.    Gleick,  James.  Chaos:  Making  a  New  Science.  New  York,  NY:  Penguin  Books,  2008:  43.    Leonard-­‐Barton,  Dorothy.  Well  Springs  of  Knowledge:  Building  and  Sustaining  the  Sources  of  Innova=on.    Boston,  MA:  Harvard  Business  School  Press,  1995.    Mar;n,  Roger.  The  Opposable  Mind:  How  Successful  Leaders  Win  through  Integra=ve  Thinking.    Boston,  MA:  Harvard  Business  School  Press,  2007.      Nicolini,  Davide,  Silvia  Gheranrdi,  and  Dvora  Yanow.  Knowing  in  Organiza=ons:  A  Prac=ce-­‐Based  Approach.    Armonk,  New  York:  M.E.  Sharpe,  2003.    Raskin,  Marcus  G.,  and  Herbert  J.  Bernstein.  New  Ways  of  Knowing:  The  Sciences,  Society,  and  Reconstruc=ve  Knowledge  Totowa,  NJ:  Rowman  &  Li>lefield,  1987:  279.      The  Sage  Handbook  of  Grounded  Theory,  edited  by  Antony  Bryant  and  Kathy  Charmaz,  214-­‐28.  Thousand  Oaks,  CA:  SAGE  Publica;on,  2010.      Weber,  Edward  P.,  and  Anne  M.  Khademian.  "Wicked  Problems,  Knowledge  Challenges,  and  Collabora;ve  Capacity  Builders  in  Network  Sepngs."  Public  Administra=on  Review,  no.  March/April  2008.    

Beth  Beck  Virginia  Tech  PhD  Student  

NASA  Open  Innova;on  Program  Manager  

Innova;ve  Perspec;ves  on  Global  Challenges  through  the  LAUNCH  Collec;ve  Genius  

APPAM  2014  Fall  Research  Conference    

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