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Annie Burke, our Director of Development and Engagement, presented on a panel at the Society for Outdoor Recreation Professionals on May 16, 2014. The panel was about 'Partnerships to get the job done' and her presentation highlighted the work of the Open Space Council to create a culture of collaboration.
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Partnerships to get the job done
Society of Outdoor Recreation ProfessionalsMay 16, 2014
This is Annie Annie [email protected]@BA_OpenSpace
Where were you at 5:04pm on October 17, 1989?
Open Space Council members and supporters
Photo: USGS
A group of conservationists were flying home from New Mexico and the National Open Space Conference…
“Many events plant seeds, imperceptible at the time, that bear fruit long afterward.”
Rebecca Solnit in A Paradise Built in Hell: The Extraordinary Communities That Arise in Disaster
“The whole is greater than the sum of its parts.”
Aristotle
Relationships
Photo by Jen Hale
Members!
Nonprofits: land trusts, advocacy organizations, friends groups, conservancies
Cities: big and small, urban and suburban
Counties: each one is different!
Special districts: major players in the region
Resource Conservation Districts
California State Parks
Federal agencies: National Park Service, USFWS
Fifty organizations and agencies consisting of:
Bay Area Protected Areas Database
• 1.37million
acres of
protected lands
• 68% of our way
to goal of 2
million acres
• Includes fee and
easements
• Almost 1million
acres publicly
accessible
Creating a culture of collaboration
1. Identify and magnify similarities
2. Break bread together
3. Share information (and not just the good stuff)
4. Make it visible and tangible
5. Have fun
Identify and magnify similarities
Photo: Jen Hale
Break bread
together
Share information
(and not just the good stuff)Photo: Jen Hale
Make it visible
Photo: Jen Hale
Have fun
Why?
Established Bay Program of the California Coastal Conservancy
Photo: C.E. Meyer, via Wikimedia Commons
Accomplishments of the Bay Program
Over $300 million in funding for acquisition and restoration projects
Over $1 billion in matching funds
Over 425 projects
More than 200 miles of trails
More info at: http://scc.ca.gov/15bythenumbers/
Lead creation of a regional conservation vision
More info at: www.bayarealands.org
Save the Redwoods League – photo contest
More info at: www.bayarealands.org/explorer/
Building a regional movement
Where we are Vision
Call for a regional marketing campaign
Fragmented victories
Supporters don’t reflect diversity of the region
Engagement is city/county specific
Build a movement instead of a one-off campaign
Connect more and more diverse residents to natural and working lands
Activate residents to volunteer, donate, vote, advocate, promote
Your Bay Area - Theory of Change
Created in collaboration with members
STEP 4: BUILDBuild online and in-person platforms that encourage and enable Bay Area residents to champion natural and working lands.
STEP 2: CREATECreate overarching narrative, brand, and message platforms
STEP 5: ACTIVATE
Mobilize Bay Area residents to volunteer, donate, vote, contact business/elected officials, and promote on social media
STEP 3: CONNECTBuild the capacity of members to connect more and more diverse people to the land
STEP 1: EXPANDExpand the conversation and include more people in the initiative
Create clear pathways for new groups to participate in the initiative and guide subsequent steps.
Should be action oriented, values based, adaptable to any geography and type of land.
Target the bottom rung of the ladder of engagement – knowing about and enjoying Bay Area lands.
Platforms should use tools developed in Step 2, support all OSC members, be easy to use, centralized, and self-selecting.
Photo: Lech Naumovich
What else is happening around the Bay Area?
Many collaborations, like…
Learn more at www.livinglandscapeinitiative.org/
• Golden Gate
National Parks
Conservancy
• National Park
Service
• California State
Parks
• Marin Municipal
Water District
• Marin County
Parks
Bay Area Ridge Trail
• 25 years old
• Planned 550 miles
• Currently 340 miles
and counting
• Across everything:
counties, cities,
park agencies, land
trusts…
More at www.ridgetrail.org
San Francisco
Bay Trail
• 25 years old
• Planned 500 miles
• Currently 330
miles and counting
• Will link 47 cities
More at www.baytrail.org
Creating a culture of collaboration
1. Identify and magnify similarities
2. Break bread together
3. Share information and not just the good stuff
4. Make it visible and tangible
5. Have fun
27Photo: Jen Hale
Questions?
Jean AkersIntertwine [email protected]@gmail.com
Annie BurkeBay Area Open Space Council@[email protected]
Rick JustIdaho Recreation and Tourism [email protected]
