2015 Canberra Community Sleepout Corporate Partnership Proposal

Corporate Partnership Proposal

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The St Vincent de Paul Society Canberra/Goulburn and Communities@Work are holding their third annual Canberra Community Sleepout on 16

October 2015 to raise awareness of homelessness and its causes, as well as to raise funds to support our homelessness services.

A key focus of our event this year is educating the community on family violence and its link to homelessness. This includes those who are forced onto

the street, as well as those who do not have a safe place to call home. Census statistics indicate that a disproportionate number of women with

children are forced to flee unsafe homes onto friends’ couches, into their cars, to refuges and the street. As a community, we are calling on participants

to take a stand against family violence and to wake up to a better society.

Last year, over 700 Canberrans, including school students, families and corporate groups, attended the Canberra Community Sleepout. Participants

raised over $100,000 for homelessness services and told us they left with a deeper understanding of homelessness, its causes and how they can help.

This year we are aiming for 1,000 participants, which will make a huge impact on increasing awareness and vital funds to help us combat

homelessness. Our goal is to give people the support they need to take charge of their own destiny.

We hope that you will consider our request favourably.

Kindest regards,

Paul Trezise Lynne Harwood

Chief Executive Officer Chief Executive Officer

St Vincent de Paul Society Canberra/Goulburn Communities@Work

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Partnering with the Canberra Community Sleepout

Have your organisation and your staff involved

with a meaningful cause. A selection of exclusive

opportunities enables you to engage with the

event, increasing your brand exposure.

Partnering with the Canberra Community Sleepout

offers the following benefits:

Positive PR for your organisation by demonstrating corporate social responsibility

Team building opportunities through the achievement of a common goal

Staff and leadership development

Acts as an innovative incentive or rewards program

Engages staff with their community and an incredible cause

Meets the needs of the next-generation workforce through shared meaningful

experiences and the development of a positive corporate culture

New angle for recruitment and retention programs

Provides the opportunity to build a long-term relationship with two local community organisations, Communities@Work and the St

Vincent de Paul Society

Great marketing collateral from photographs and video captured that you can use in your communications

Provides the opportunity for meaningful engagement with the broader Canberra community

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The following partnership opportunities are available:

Platinum (only one available, $10,000)

The platinum event partnership combines marketing and brand association leading up to the event and maximum

exposure on the night. Just one sponsorship at this level is available.

Benefits include:

Active involvement in media communications (quote in media release, invitations to attend media interviews when

opportunity arises)

Direct mention in our social media updates (6 times)

Your logo on every email to participants (10 times)

Acknowledgement by MC on the night

Your logo on Sleepout flyers/posters

Your logo on program handout on the night

Opportunity to address the audience as a speaker on the night

Signage rights on the night (flags at entrance, banner on stage)

Projection backdrop on the night

Branded lanyards for staff nametags

High visibility on Sleepout website: logo, special mention, blog posts

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Gold (2 partners, $5,000)

Benefits include:



Your logo on 5 emails to participants


Signage rights on the night (banner at registration

desk)

Logo on Sleepout website

Logo on staff name tags

Silver (3 partners, $2,500)

Benefits include:






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Other Ways to Get Involved

Activity Sponsor ($1,500)

We are running a number of activities on the night, which offer valuable sponsorship opportunities. These activities

include a jumping castle, lantern making and sporting games.

Benefits include:






Involvement with activities (if desired)

In-kind support

In-kind support is also very welcome. This support will be negotiated as needed.

Benefits include:

Logo on website

Direct mention in our social media updates (once)

Acknowledgement on the night – all logos on thank you slide and on posters

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Further Ways to Support the Canberra Community Sleepout

Merchandise: provide merchandise available for free to participants,

for example branded drink bottles, footballs etc.

Host a fundraiser, with all funds raised going to the Sleepout and

supporting homelessness.

Dollar matching: your organisation could match the dollars your

staff raise and increase the funds raised to support homelessness.

Provide advocacy support: Promote via your email, social media

and other marketing and advertising channels.

Challenge your friends (and industry) in a friendly competition to see

who can raise the most money for homelessness.

Contact us for more details or to discuss options.

Chris Barry

General Manager, External Relations, Communities@Work

E: [email protected]

M: 0402 144 136

Government & Nonprofit

2015 Canberra Community Sleepout Corporate Partnership Proposal