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Sue Davis Government Digital Service @suedavis68

10 content strategy diagrams that changed the world

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Page 1: 10 content strategy diagrams that changed the world

Sue DavisGovernment Digital Service@suedavis68

Page 2: 10 content strategy diagrams that changed the world

10 content strategy diagrams that changed the world

Page 3: 10 content strategy diagrams that changed the world

GDS

Elements of user experience

Jesse James Garrett2002

Page 4: 10 content strategy diagrams that changed the world

GDS

User experience honeycomb

Peter Morville2004

Page 5: 10 content strategy diagrams that changed the world

GDS

F-pattern of reading

Jakob Nielsen2006

Page 6: 10 content strategy diagrams that changed the world

Orggoals

Userneeds

Core content model

Netlife Research 2007

GDS

Page 7: 10 content strategy diagrams that changed the world

GDS

Content lifecycle

Erin Scime2009

Page 8: 10 content strategy diagrams that changed the world

build

measurelearn

product

data

ideas

Agile feedback loop

GDS

Page 9: 10 content strategy diagrams that changed the world

GDS

Content strategy quad

Brain Traffic2010

Page 10: 10 content strategy diagrams that changed the world

GDS

Content strategy maturity model

Rahel Bailie2011

Page 11: 10 content strategy diagrams that changed the world

GDS

Press release workflow

Richard Ingram2011

Page 12: 10 content strategy diagrams that changed the world

GDS

Page 13: 10 content strategy diagrams that changed the world

GDS

Content strategy burger

Mark Smiciklas2011

Page 14: 10 content strategy diagrams that changed the world

GDS

Mobile content strategy

Me, inspired by Karen McGrane2012

Page 15: 10 content strategy diagrams that changed the world

What’s your favourite content diagram?

Page 16: 10 content strategy diagrams that changed the world

Thanks!

Sue Davis@suedavis68


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