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Do you know where your food comes from? Learn more about who we are and what we do!
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Discovering the power of
Where Food Comes From®
Where Food Comes From, Inc.
Who are we?
19 Years in the Food Verification and Certification business
Three Main Auditing Divisions –
IMI Global www.imiglobal.com
International Certification Services www.ics-intl.com
Validus Verification Services www.validusservices.com
Where Food Comes From®product labeling program www.wherefoodcomesfrom.com
Third-party Verification
Claims are authenticated by an unbiased, independent third-party
Determine what is most important to your customer, and verify those traits
Transparency in production practices equals trust in your products
Meet & exceed customer expectations with a third-party to tell your story for you
Source (Identification & Traceability)
No Added Hormones
USDA NeverEver3 Natural
Grass-Fed Beef
Global Animal Partnership 5-Step Animal Welfare Rating™ (GAP)
Food Alliance Certification
Gluten-Free Certification
USDA Organic (USDA NOP), International Organic Standards
Non-GMO Project Verification
Product Attributes We are Currently Verifying/Certifying
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American Humane™ Certified
National Chicken Council audits
National Turkey Federation audits
Whole Foods® Egg Laying Hens Standards
United Egg Producers Certified
Safe Feed/Safe Food Program (SF/SF)
Hazard Analysis Critical Control Point (HACCP)
Safe Quality Food (SQF)
On-Farm Security Audits
Good Environmental Livestock Production Practices (GELPPs)
Worker Care Audits
& more, including custom private brand programs
Product Attributes We are Currently Verifying/Certifying
USDA Process Verified Program
Audited, approved and accredited by the United States Department
of Agriculture Agricultural Marketing Service (AMS) to
conduct independent audits of food producers, processors, retailers, etc., to approved
process verified points
USDA Oversight Third-party is annually audited by USDA to assure
compliance Listed as official USDA PVP program New points, changes must be reviewed and approved by
USDA
Verification & Traceability
Animal identification is maintained throughout the production cycle.
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Knowing the source of
food is the first, critical
step in validating all
claims that might be
made. Without
knowing the source,
claims such as all
natural, no antibiotics
administered or
humanely raised and
handled can not be
verified.
If transparency is your goal, traceability is your
challenge.
-Transparency and Traceability Essentials Guide, New Hope 360.com
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What Consumers Are Saying
October 2013 Consumer Perception Survey by SMG
Nationwide grocery consumer survey to address
U.S. consumer concerns and perceptions about
current food production practices
Questions were asked to ascertain consumer
concerns when shopping for meat, produce,
dairy and eggs
Goal was to develop a better understanding of
how third party verification of food production
practices appeals to the U.S. grocery shopper
Knowing the country of origin were one of the top concerns across all product categories: Meat, Produce, Dairy and Eggs.
Over 50% of consumers said it is important for them to know about the use of hormones, antibiotics, pesticides, genetic modification, and the humane treatment of animals for the meat they buy.
About 2/3 of consumers say the idea of third-party source verification is Appealing or Very Appealing. Appeal was highest for Meat, Dairy and Eggs, and then Produce.
About 50% of consumers say they would be willing to pay more for third-party verification.
Helping them buy safer products and healthier products are the main reasons consumers would request third-party verification.
Consumer Perception Survey
Why now?
Consumers want to purchase products fromproducers and companies
that share their same values.
“Over 50% stated this has become increasingly important to them.”
Key is Communication
Verification is the first step, but it is all about communicating your efforts to the consumer and providing transparency… even when it comes to the difficult stuff
Consumer
Consumers benefit by knowing where food comes from
Third party verified Third party verified
Message
Processor
USDA verifies program compliance
Farmer/Rancher
Independent third party audits programs for
consistency and accuracy
www.WhereFoodComesFrom.com
Customers can discover the stories behind their food in an instant…
By verifying the source of origin of a particular
product and carrying that information all the
way through the food production cycle, Where
Food Comes From® is able to electronically link
it to a particular QR code series. As a result,
consumers can instantly know the source of
their steak or broccoli simply by scanning the
code on the package, linking them directly to a
mobile website dedicated to that specific
source.
The Simple Power of Transparency
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Multi-Faceted Approach