Walking home  has  never  been  easier

Week  7

Agenda  of  the  week

Value  curves

Interviews  &  Surveys

Surveys

Landing  pages

Interviews  &  Surveys

25  answers  and  16  interviews

90  % of  interviewed  tend  to  leave  clubs  earlier  because  their  feet  hurt

70% of  interviewed  bring  with  them  a  pair  of  ballerinas

60% of  interviewed  would  buy  a  pair  of  disposable  ballerinas  for  5  € or  less

60% of  interviewed  would  buy  a  pair  of  disposable  but  cool  ballerinas  for  more  than  5  €90  % of  interviewed  say  that  buying  a  pair  of  ballerinas  from  a  vending  machine  is  not  a  problem

Landing  Pages

1° Version(5 € -­‐ Black)

2° Version  (10  € -­‐ colors)

Sessions 54 67

Conversions 14 15

Conversions % 26% 22%

Value  Curve  –Walk  of  Fame

0

1

2

3

4

5

6

Price Commodity Design Comfortable Variety

walk  of  fame  

Value  Curve  –Competitors

0

1

2

3

4

5

6

Price Commodity Design Comfortable Variety

butterfly  twists

rollasole

Value  Curve  –Main  Differences

• Commodity-­‐like;

• Focus  on  low  price;

• Low  variety.

• Higher  priced,  not  for  disposal;

• Focus  on  design  and  comfort;

• Large  varieties.

End

THANK  YOU!

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