Understanding Consumer Trends and Drivers of Behavior in the German Bakery and Cereals Market

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Consumer Trends Analysis:

Understanding Consumer Trends and Drivers of Behavior in

the German Bakery and Cereals Market

Category : Food & Beverages

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Introduction to Report

Launch Date: May 16, 2014

Number of Pages: 57

Geography Coverage: Germany

Available Format: PDF

Price For Single User License: USD 6,320

Price For Site User License: USD 12,640

Price For Global User License: USD 18,960

Delivery Time: Within 24 Hours (During Working Days)



About the Report

Understanding Consumer Trends and Drivers of Behavior in the German Bakery & Cereals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.

The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.



Key Findings

Indulgence is the primary driver of the Bakery & Cereals market, motivating over two-fifths of consumption

Consumers experience a moderate desire for healthy products, as long as these do not sacrifice in taste

German consumers seek nutritious breakfast products to meet the needs of their age

German consumers look to local artisanal producers for freshness and quality

Consumers seek time-saving home-baking ingredients as well as on-the-go breakfasts.



Get access to:

Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and genders consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

Market value and volumes over 2008–2018 for the Germany and nine other countries to give a global context

The degree of influence that the 20 key consumer trends identified by Canadean have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future

Examples of international and Germany-specific product innovation targeting key consumer needs.



Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of German Bakery & Cereals consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.



Report Coverage

1. Definitions

2. Market context

3. Demographic cohort consumption patterns

4. Consumer trend analysis

5. Innovation examples

6. Recommended actions

7. Appendix

For more details regarding Report coverage see the last slide




Company Coverage (Partial List)

1. HiPP

2. Juchem Gruppe

3. Nutri Free

4. Hammermühle

5. Dr Oetker

6. 3Pauly

7. Nutri Free

8. Schulte

9. RUF

10. Griesson - de Beukelaer

11. Bahlsen GmbH and Co.KG

12. Kellogg's

13. Grupo Bimbo

For more details regarding Report coverage see the last slide




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