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trends in indian seed industry
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TRENDS IN SEED INDUSTRY
APRESENTATION
BYDR.L.K.PANDEY
INTRODUCTION “SUBEEJAM SUKSHETRE JAYATE
SAMPADDYATE”. “GOOD QUALITY SEED SOWN IN
GOOD FIELD YIELDS IN PLENTY”.
NOTHING CAN IMPROVE IF SEED IS NOT GOOD.
ALL PRODUCTIVITY MOVES AROUND SEEDS POTENTIALS.
INDIAN SEED INDUSTRY
40% PUBLIC SECTOR
60% PVT SECTOR75%
ORGANISED 25%
UNORGANISED
70% SAVED S
EEDS
30% MARKETED S
EEDS
Size=Rs.14000 crore seed industry
Indian Seed Market
INDIAN SEED INDUSTRY(MARKET SEGMETATION)
PVT SMALL MEDIUM, 14
PVT UNORGANISED
, 25PVT LARGE MEDIUM, 21
PUBLIC SECTOR, 40
PRIVATE SECTOR60%
involved in seed trading
20% have R&D, production & marketing
Over 300 Private seed companies
20% in production & marketing
Hybrids of cereals, oil seed, fiber crops and vegetable are major focus
“SEED”AS PER SEED ACT1966
Any of the following classes of seeds used for sowing or planting,-
(I) Seeds of food crops including edible oilseeds and seeds of fruits and vegetables;
(ii) Cotton seeds; (iii) Seeds of cattle fodder; (iv) Jute seeds, and includes seedlings,
tubers, bulbs, Rhizomes, roots, cuttings all types of grafts and other Vegetative propagated material
of food crops or cattle fodder
EVOLUTION OF SEED TECHNOLOGY
MASS
SELECTION
GMO SEEDS
HYBRID SEEDS
IMPROVEDVARIETIES
HYBRID SEEDS
W
ITH VALUE
ADDITION
SYNTHETICS
Business Process
DIS-TRIBU-TION
PACKING
CUSTOMERQUALITY
R&DPROD
PROCESS
TESTING
SALE
USAGE
FEEDBACK
SEED “A MATURE OVULE CONSISTING OF AN
EMBRYONIC PLANT TOGETHER WITH A STORE OF FOOD,ALL SURROUNDED BY PROTECTIVE COAT”.
A “CARRIER OF GENES” IS A MAJOR “INPUT” OF AGRICULTURE.
A MAJOR “TECHNOLOGICAL TOOLS” TO FEED GROWING POPULATION.
A SEED IS “LIFE” IN FOLDED FORM WAITING FOR RIGHT OPPORTUNITY.
SEED IS “POWER” GOING TO BE MAJOR POLITICAL TOOL.
SEED INDUSTRY-FUTURE BIOTECHNOLOGY AND
GENETIC ENGINEERING ANSWER MANY PROBLEMS OF RESEARCH.
MORE CROPS GMO.
“SEED” AS PER SEED ACT1966 Any of the following classes of
seeds used for sowing or planting,-
(i)Seeds of food crops including edible oilseeds and seeds of fruits and vegetables; (ii)cotton seeds; (iii)seeds of cattle fodder;(iv)jute seeds, and includes seedlings, tubers, bulbs, rhizomes, roots, cuttings, all types of grafts and other vegetatively propagated material, of food crops or cattle fodder;
EVOLUTION OF SEED TECHNOLOGY
GMO SEEDS WITH PROTECTOR GENE
GMO SEEDS
HYBRID SEEDS WITH VALUE ADDITION
HYBRID SEEDS
SYNTHETICS
IMPROVED VARIETIES
MASS SELECTION
EVOLUTION OF SEED INDUSTRY FARMERS OWN SOURCE PRIVATE SECTOR PUBLIC SECTOR GLOBAL PLAYERS FUTURE TREND OF
ACQUISITIONS, MERGERS AND ALLIANCES
BIOTECH SEEDS
mid 1980s - 1990s
Seed industry boomed as a result of several Govt. initiatives
Foreign direct investment allowed and encouraged
Imports of improved varieties and breeding lines liberalized
Trade regulations liberalized
Current statusThough nascent, yetprivate sector accounts for 70% turnover in seed domestically and is internationally recognised
Due to varied agroclimatic conditions and natural resources, R&D hubs are being created. Almost 1/3 companies have a global technology/ financial partner
Private seed companies are spending 10-12% of their turnover in R&D
R&D budget of medium sized companies is growing @ 20% p.a.
1960s – mid 1980s
Minimal private sector partici-pation
R&D in public domain
Restrictions on germplasm exchange, foreign ownership, etc.
Evolution of the Indian seed industry
Decision MakingDecision Making
Changing NeedsChanging Needs
Quality Management Quality Management
PricingPricing
ForecastingForecasting
Proactive ResearchProactive Research
Timely AvailabilityTimely Availability
After Sales ServiceAfter Sales Service Complaint HandlingComplaint Handling
BURNING ISSUES BURNING ISSUES
SEED INDUSTRY- FUTURE
HIGH COST TECHNOLOGY AND INSTANT RESULT WILL DOMINATE THE SCENARIO.
VALUE ADDITION WILL BECOME PERMANENT FEATURE OF BUSINESS.
FOOD PROCESSING ORIENTED FARMING WILL BE ENCOURAGED.
SEED INDUSTRY COMPANIES WITH CORE
COMPETENCIES AND PATENT RIGHTS WILL SURVIVE.
DISTRIBUTION CHANNELS -REVERSED.
INPUTS SUPPLY AT FARMERS’ DOORSTEPS.
SEED INDUSTRY INCREASING SRR. FAST HYBRIDIZATION . MORE GMO CROPS. HYBRIDS MUST BE DISEASE
RESISTANT BESIDE OTHER VALUE ADDITION.
AWARENESS AMONG FARMERS INCREASING.
FOCUS ISSUES OF FUTURE QUANTITY vs. QUALITY VOLUME vs. VALUE GMO vs. NON GMO SUBSISTENCE vs.
COMMERCIAL AGRICULTURE vs. INDUSTRY
IDEAL SEED COMPANY-FUTURISTIC CUSTOMER-CENTRED DYNAMIC ORGANIZATION INNOVATIVE & PROACTIVE RESEARCH AGGRESSIVE MARKETING
STRATEGIES EFFICIENT PRODUCTION AND
QUALITY MANAGEMENT ATTRACTIVE PACKAGING EXECUTION EXCELLENCE
SALES PROMOTION
ADVERTISING/PUBLICITY MEDIA-PRINT,ELECTRONIC, TV, RADIO BANNERS/POSTERS/ WALL PAINTINGS,
JEEP CAMPAIGNING/ROADSHOWS SALES PROMOTION SCHEMES-, CASH
INCENTIVES, DISCOUNTS, GIFTS, TOUR PACKAGES
COMMUNICATION
RETAILER’S MEET
FIELD DAY
PRODUCT TRIAL
PRODUCTSELECTION
SEED INDUSTRY