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Trends in
Clean Label Claims
Product Launches withClean Label Claims
Africa
Asia
Austra
lasia
East Euro
pe
Latin
Ameri
ca
Middle
East
North A
merica
Wes
t Euro
pe0.0%
10.0%
20.0%
30.0%
40.0%
50.0%16
.6%
13.2
%
37.4
%
19.5
%
15.4
% 22.3
% 27.8
%
24.1
%
16.4
%
16.4
%
41.1
%
18.9
%
17.3
%
18.4
%
30.3
%
25.4
%
2013 2014
Pene
tratio
n ra
te
Clean Label & the Consumer: What consumers are looking for, Innova Market Insights, Arnhem, The Netherlands, October 2015.
Global Food & Beverage Launches Tracked Per Clean Label Claim
GMO Free Natural No Additives No Preservatives
Organic0%
2%
4%
6%
8%
10%
12%
14%
16%
2013 - H1 2014 - H1 2015 - H1
in %
of p
rodu
ct la
unch
es
+2.5%
+0.2%
+0.9%
+3.4%
Top 10 Trends for 2016, Innova Market Insights, Arnhem, The Netherlands, February 2016.
Relative Product Launches:Dairy vs. Dairy Alternative Drinks
Dairy Alternative Drinks, Sub-Category Report H1 2015, Innova Market Insights, Arnhem, The Netherlands, November 2015.
2010 2011 2012 2013 2014 20150
50
100
150
200
250
118128
178187
196
108
127
163 168
191
Dairy Alternative Drinks Dairy
Inde
xed
Prod
uct L
aunc
hes
100=664
100=664
14.4%
13.8%
CAGR2010-2015
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