Embed Size (px)
Citation preview
People are eating out more frequently, however, average spend per head has decreased since 2014.Quality of food and low prices are key in ensuring people visit your restaurant time and time again
Spending is likely to be restricted on eating lunch out of home in favour of healthier alternatives which can be brought from home. These also have the advantage of being consumed conveniently when time presents itself
The Shopper Barometer study was conducted in January 2015 with 1,200 primary household shoppers. For further information please contact a member of the shopper research team. T: 01865 336 400 E: [email protected] courtesy of Future Thinking www.futurethinking.com
TheShopperBarometer
EATING OUT A study of current trends and future habits conducted with 1,200 UK consumers reveals quality and value for money are the hot topics for 2015
Breakfast Lunch Dinner
Three quarters of consumers (76%) currently eat breakfast at home, with the majority of the remainder eating at their place of work
Most of us are eating breakfast at home, with a desire to cut back spending and to explore healthier options that can be conveniently taken on the go... however, hot beverage spend is on the increase
Breakfast spend for those eating out of home remains strong
13%buy daily
22% never buy
£2.65 spent on
food items
20%buy daily
10% never buy
£2.24 spent on hot drinks10% increase
since 2014
73%
51%
43%
37%
34%
The most popular breakfast items eaten out of home are:
Our favourite morning locations...
Work
7%
Sandwich Shops
Coffee Shops 59%
34%
Fast Food Outlets 25%
Supermarkets
Café’s
Workplace 7%
16%
22%
Sandwich shops are slowly taking over as breakfast locations - with wider range and quality being at the forefront of the decision making process
The most popular breakfast destinations...
1st
2nd 3rd
Key factors that influence the decision making process
Value53%
Service51%
Range73%
Just half of respondents sometimes buy lunch outside of the home
When it comes to lunchtime eating we are creatures of habit...
£4.86 average spent on
lunch
2 in 5visit the
same outlets if available
14% always
order the same dish
36%
29%
17%
Those who choose NOT to buy their lunch out of home, do so because...
Too expensive
Homemade is fresher
Don’t have time
Could the rise of fresher take away foods,
delivered into offices, be the way forward to drive a surge of consumer activity
in buying food out of home?
The favourite lunchtime destinations...
1st
2nd 3rd
Other popular lunchtime hot spots include...
In the past 12 months 1 in 3 have cut back spend, but what are consumers
planning for the next 12 months?
26%Cutting back
23%Packed lunches
31%Healthier options
Out with friends
Special occasions
Out & about
Travelling
Don’t feel like cooking
Something different
48%
48%
34%
30%
20%
20%
Special occasions and nights out with friends are the driving force behind restaurant visits
Eating out 12 times per
year
1 in 3 under 35s eat out each week
£11.52 average
spend
Despite increased dining, average spend is down 22% in the past year
The favourite dinner destinations...
1st
2nd 3rd
61% of consumers are opting for restaurants that are perceived as offering good value for money
Consumers are dining out in restaurants on average once a month. We are creataures of habit, 1 in 3 will try to always visit the same restaurant
Good quality food73%
Value for money63%
Not too expensive52%
Friendly service47%
There is a fine balance between quality and value for money
Consumers do not want to trade off between
quality of food and low prices - both are key
factors in driving footfall
