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Diving in at the deep end?
• Off shoring
• Enquiries from overseas – wake up call
• Management decision to commit to export
• International Trade Consultant appointed
• UKTI involvement– Passport to Export
– Gateway to Global Growth • (cautionary tale – loss of knowledge?)
• Full time export staff employed
Successes
• Trust
• Boutique and bespoke
• Relationships in South Korea – old and new
• Building product offers - with service
• Pan European opportunities – still there?– the currency threat – quality has a price
– Nothing stands still
• Collaboration/conversation/commitment
• 25%
Failures
• Spreading resources too thin – unavoidable?
• Finance - Naughty traders – Middle East
• Packaging – the living product issue
• Russia
• 30%!
Dismal
• Milk prices on the floor
• NZ milk prices “Global” Dairy Trade ?
• UK Cheddar exports – commodity pricing
– Mimicking IE
• Russian ban – cheap gouda still circulating
Dismal and…
• Support mechanisms
• GREAT campaigns
• Regulations – Export Certificates
• BRC etc. / standards
• Taste of England?
• Russian debacle
• Support Mechanisms –funding withdrawn –Brazil
• Audit overdose
• Regulatory impact – FIR
• Nationalism
Political Legal Arena – “Applicable to all”
Dismal and…
• Agri-culture
• Media
• Science
• Art
• Education
• Food concerns – healthy diets
• Badger culling – Fox hunting
• Vegan Shadow Ministers!
Cultural Arena – “The here and now”
Dismal and…
• New endeavours
• Serendipity
• Sustainability
– Economic
– Natural Resource
– Social
• Hope
• Banking crisis
• China – “global meltdown” 2016? – yet 475m middle class by 2020
• FIFA
Economic Arena – “Always future orientated”
Thank you
• tim_harrap
• BritishCheese
• lyecrossfarm