TEAMS BEHIND THE SUCCESSPOULTRY BREAST SAUSAGES

Campofrío adapts to the new times : healthy food habits & needs of consumers

New sausages made of chicken or turkey breast.

Consumers' eating habits are constantly evolving and innovation is an essential element in responding to their needs, this is why Food Companies are constantly and proactively taking action on this reality.

According to some researches done by Campofrío, "9 out of 10parents say that their ideal food for their children is one that requires little cooking time, is low in fat, has no additives, is tasty and thrills them, but 6 out of 10 recognize that it is di�cult to find in the market”.

As one of the key measures that evaluates the reputation of a company is the contribution they make to improve consumers life, Campofrío, one of the leading food companies in the market, has been working on these nutritional concerns to give consumers relevant new products.

Poultry Breast Sausages range for Kids (Spain)

An example of this are the new sausages made of chicken or turkey breast. These are the only low-fat sausages on the market, with less than 3%, and with a caloric proportion very low in fat and high in protein. In addition, these sausages do not contain added preservatives or phosphates, and are colorant, lactose and gluten free.

These di�erent, innovative, balanced and convenient sausages alternative was launched by Campofrío Food Group, under an aligned marketing strategy, in the Southern European Market: Spain, Portugal And Italy.

100% Poultry range for Families (Spain, Italy and Portugal)

The Spanish Nutrition Foundation (FEN) has supported Campofrio as a special partner, participating in the development and evaluation of these new sausages. FEN supports companies in their innovation processes so that consumers can choose between a greater variety of products, always trying to follow a good lifestyle to improve health habits. FEN has been collaborating with Campofrío for 25 years.

Another association that has supported and collaborated is Alicia Foundation, which is a research center devoted to technological innovation in cuisine, to the improvement of eating habits and to the evaluation of the food and gastronomic heritage.

FEN and Alicia Foundation agree that these sausages help to maintain a varied, balanced and nutritious diet and that "accompanied by other products such as vegetables, are a healthy alternative when planning the meals of the week ".

Campofrío’s Central Corporate and Southern Europe teams involved in this project are Marketing R&D along with Supply, Planning, Finance, Sales, External Communication and Human Resources. They have done an outstanding job contributing with their talents and skills and finding solutions to move the project forward successfully in each Business Unit. Throughout all these years, Campofrío has stood out for the excellent work of its employees, coordinating perfectly between R & D, Marketing and nutrition experts to achieve a common goal, which is to meet the needs of consumers.

For this reason, Campofrío has doubled its investment in R & D in the last six years. 70% of this investment has been designated to health and wellness projects and it is expected that 15% of this company’s sales will derive from the upcoming innovation in the following years.

This launch is another example of Campofrío's adaptability to new times and new food habits of society responding to the needs of consumers.

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