Glaxo Wellcome and SmithKline BeechamEstablished in 2000.In 1873
James Horlick & William together they founded the company J
& W Horlicks.
In 1968 Factory built in Bangladesh and to satisfy local demand
and In 2000 Glaxo and Smithkline company produced this drink.
Current Market Situation
PRODUCT:
Horlicks is almost a 137 year old brandHorlicks was first
invented to substitute milk as baby food.Substitutes of FoodQuality
fullEnergeticNutrition Renowned BrandEvery Mother Trust This
Drink
Price
promotion*Television * InternetHorlicks Bottle400gmTk390Horlicks
Box450gm375Horlicks Jar330gm470Horlicks Mini pack10gm10
Competitor of HorlicksComplain,
OveltineMaltovaBournvitaBoost
