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Trojan War in Numbers
Troy did NOT fall despite : • 10 years of exhaustive siege and many battles • 1 000 battle ships • 100 000 Greek warriors
Troy fell in front of : • 1 wooden horse, staffed with • 50 strong warriors, that killed the guards and
opened the city gate
Information Noise
Battle for Attention
What has changed within the last 35 years: 1. Population of the Earth has grown from 4,5 to 7 billion 2. World trade dynamics has grown 10 times up to $ 46 billion along with the
global competition growth by 4-5 fold 3. New product success ratio fall: in the old days one out of 4 products was
becoming successful, while now it is only 3 out of 100 4. New product launch timings: from 2-3 years down to 3-4 months. Agile & TRIZ
have come into picture as new techniques. 5. Information flow has grown 20 fold and evolved into information noise.
While human brain is still capable of processing 120 events per day only
1. Need for the product
2. Brand awareness 3. Brand perception 4. Purchasing
intention
Wall of Troy (competition)
Advertisement and information noise
Articles Trade Shows
Advertisement
Samples Sponsorship Branding in HoReCa
Pushing for particular action Loyalty programs
Advertising Campaign Rule #1: Only one out of 4 pillars to be used
Your Brand
Liquid spices (the Trojan Horse)
Spice concentrate
convenient for blending
8 out of 10 chefs are ready to use them in new recipes
New product
without chemicals
Usage : blend 20 ml of liquid spices with 1 lt of
base vegetable oil
HoReCa countrıes • France • UK • Germany • UAE
Retail countrıes • UAE • Israel • South Korea • Saudi Arabia • Turkey
• Israel • UK • Ireland • Germany
• Spain • Italy • Turkey • Hong Kong
• Belgium • Denmark • Italy • Nederland
• Japan • Singapore • Germany • France • Hong Kong
Vegan countrıes
Sales Markets
Contact Information
Liquid Spices СЕО
Mobile: +380 (99) 560 59 60
Email: [email protected]
IRYNA GAVRYLOVA