Upload
ferlyn-angelina
View
160
Download
5
Embed Size (px)
Citation preview
AGENDA
Story of J.co Donuts & Coffee
Fun Facts of J.co Donuts & Coffee
How J.co Donuts & Coffee is really popular in Southeast Asia?
Conclusion
Story of J.co
Story of J.co Donuts & Coffee
June 26 2005
Fun Facts of J.co
Logo
Open Kitchen
Premium raw materials
14 stores
38 stores
6 stores
Stores in South East Asia
187 stores
Market Analysis of J.co
Products
Products
Prices
J.co Dunkin Donut Krispy Kreme5000
5200
5400
5600
5800
6000
6200
Price
Price
Competitors
Pric
e in
KRW
Promotions
Places
Consumer Surveyhttp://blog.jakpat.net/donuts-oh-donuts-dunkin-donuts-vs-j-co-donuts-
in-indonesia/
Consumer Survey
Consumer Survey
Consumer Survey
Consumer Survey
Consumer Survey
Conclusion
Consumer Affective and Cognition
Comfortable
Prestige
Tasty
Satisfied
Affective Location
Social Status
High Quality
Various offer
Cognition
Conclusion
Successful
Marketing Plan
InnovationR & D
SUCCESS