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E D D Federico Lomys Marketing e Comunicazione www.lomys.it E D D PREMESSA - SIATE ONESTI CON VOI STESSI “La mia idea può diventare un prodotto/servizio e ci sono le possibilità perché, nelle condizioni “ambientali” nelle quali si troverà, essa possa riscontrare il gradimento e l’interesse dei consumatori ? Ci sono i presupposti perché possa produrre un profitto e ripagarmi del lavoro e dell’investimento in tempo e denaro che saranno necessari? E in quanto tempo questo potrebbe succedere?” …. f
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@KCCLAVERIA KCCLAVERIA.COM
WHY YOU SHOULD ROCK
(And how to do it)
BLOGGING
@KCCLAVERIA KCCLAVERIA.COM
WHY BLOG?
@KCCLAVERIA | KCCLAVERIA.COM
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Blogging builds your online reputation.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
It shows off your skills.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
It improves your skills.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Here’s a great example.
@KCCLAVERIA KCCLAVERIA.COM
QUESTIONS TO ANSWER WHEN GETTING STARTED @KCCLAVERIA | KCCLAVERIA.COM
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
You have a lot of options. (These are just some of them.)
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Are you primarily posting images or text?
MOSTLY IMAGES
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
MOSTLY TEXT
Are you primarily posting images or text?
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
BOTH IMAGE & TEXT
Are you primarily posting images or text?
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Are you self-hosting your blog?
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
GREAT FOR SELF-HOSTING
Are you self-hosting your blog?
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
HOSTED BY THE WEBSITE
Are you self-hosting your blog?
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
VERY CUSTOMIZABLE
NOT CUSTOMIZABLE
How much customization do you want to do?
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
VERY CUSTOMIZABLE
NOT CUSTOMIZABLE
How much customization do you want to do?
You can use your own domain name with these.
@KCCLAVERIA KCCLAVERIA.COM
5 TIPS FOR BEGINNER BLOGGERS @KCCLAVERIA | KCCLAVERIA.COM
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
TIP 1: Post consistently.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
TIP #2: Find your voice.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
TIP #3: Promote your new posts.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Promote it on Facebook.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Promote it on Twitter.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Promote it on LinkedIn.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
TIP #4: Learn a little bit about SEO.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
It will help your content get found.
Photo credit: Moz.com
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
At the very least, you should use keywords in your title.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
TIP #5: Check your analytics.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
Analytics will show you what works—and what type of content you should continue to produce.
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
BLOGGING: JUST DO IT!
@KCCLAVERIA KCCLAVERIA.COM @KCCLAVERIA | KCCLAVERIA.COM
P.S. Check out my blog at kcclaveria.com.