A comparative pricing evaluation of the edible oil

market in Dhaka.

Prepared by

Azas Shahrier

RUPCHANDA FORTIFIED SOYABEAN OIL

• Rupchanda, the “numero-uno” in the branded edible oilcategory, was lanched in 1996. In just over a decade,Rupchanda has almost single-handedly transformed thesoyabean oil category and taken steps to sensitize the nationabout the vitality of staying fit and healthy.

• When Rupchanda made a foray with soyabean oil, the edibleoil market was commodity-driven and the consumerawareness was extremely low. The market was dominated by‘loose selling’- oil in readily packaged format was an unknownconcept. From entering a category at a time when it wascompletely commodity driven to building a brand that todayresonates with ‘happy family moments’ – a consumer need-state, transcending category level associations isphenomenal. Every marketing activity in all spheres ofRupchanda Soyabeal Oil is crafted and executed with thefocused intent of improving the quality of life of itsconsumers.

• Rupchanda Fortified Soyabean Oil has been awarded as “thebest edible oil brand” in Best Brand Award for fourconsecutive years, since the inception of the award. In 2013,Rupchanda Fortified Soyabean Oil also secured 4th place intop 30 brands of Bangladesh, across all categories.

RUPCHANDA FORTIFIED SOYABEAN OIL

PUSTI Soyabean Oil

• Shabnam Vegetable Oil Industries Ltd.

In vast 3,30,246 sq ft facility, SVOIL is producing popularconsumer products like Family Palm Oline, Hilsa Palm Oil, PustiVanaspati, Hilsa Vanaspati (Hard & Soft), Pusti Atta, Pusti Maida,Pusti Bran, Pusti Suji, Pusti Mustard Oil, Panja Mustard Oil,PustiRefined Dal & Pusti Premium. As a result of our strict productioncontrol we have been graded as 100% successful supplier byNestle Bangladesh Limited. Furthermore, implementation isunderway for the ISO-22000-2005 (Food Safety ManagementSystem) accreditation besides progressive production facilityand capacity upgrades previously implemented.

• Super Oil Refinery Ltd

Incorporated as a private limited company in 1999, and with 4fabricated steel-structured facility covering a total area of 149decimal Super Oil Refinery Limited is in a class of its own.

Catering to both local and domestic consumer market SORLmanufactures Pusti and Family Soyabean Edible Oil to over 150to 300 mt per day. With numerous dealers around the countryand extensive media and print coverage, Pusti and Family hasnow become trusted household names all across Bangladesh.

PUSTI SOYABEAN OIL

SKU Size Dealer Price Trade Price MRP

½ Ltr. TK. 46.25/- TK. 48.75/- TK. 53/-

1 Ltr. TK. 91.50/- TK. 96.50/- TK.103/-

TeerSoyabean Oil

Teer is a premium brand, which is also their first brand intomarket. Based upon our corporate logo – “”, it emphasizes onachieving all high quality products, which come to captivate theheart of the consumers.

Hygiene is a key factor when one particularly produces fooditems. At City Group they ensure all our production unitmaintains the highest levels of Hygiene while manufacturingfood items, as their business depends upon quality products.

It is not only the brand that speaks but also the relentlesspursuit of achieving excellence in our products. Each of theirflagship products under Teer is cared for with highest levels ofquality and assuring the strictest standards possible.

The word “” itself is an identity to itself and us. People recognizeTeer through, which has brought Teer the fame and fortune.Each of our consumers throughout the country knows the brandpopularly as they would in any other brand.

Being of age and respected in the market, all the products underholds a competitive market share that makes us proud.

TEER SOYABEAN OIL

TEER SOYABEAN OIL

SKU Size Dealer Price Trade Price MRP

½ Ltr. TK. 48.25/- TK. 50.75/- TK. 55/-

1 Ltr. TK. 93.50/- TK. 98.50/- TK.105/-

5 Ltr. TK. 490/- TK. 510/- TK. 540/-

TEER NATURAL OIL

SKU Size Dealer Price Trade Price MRP

½ Ltr. TK. 43/- TK. 44/- TK. 50/-

1 Ltr. TK. 79/- TK. 83/- TK. 88/-

5 Ltr. TK. 410/- TK. 430/- TK. 450/-

FreshSoyabean Oil

From food to transportation, from power development to realestate - Meghna Group of Industries has every sector under itswings to develop the country's economy. With its qualityproducts and outstanding brands MGI strives for enriching livesall over the country.

Meghna Group of Industries is entirely a customer focusedcompany and has set a new standard since its emergence. Itpromises to deliver. Purity, Quality, Safety & Freshness to itsconsumers at all times.

The brand name, FRESH under which most of MGI's productsare available in the market, denotes the promises rightly to theconsumers. The FRESH brand assures to deliver with superiortaste enhanced health and wellness benefits.

FRESH SOYABEAN OIL

Loose/Unpacked Edible Oil in Local Market

• T.K Group of Industries (PUSTI)

1. Shabnam Soya Oil

2. Super Oil

3. Palm Oil

• Citygroup (TEER)

1. Soyabean Oil

2. Palm Oil

• Meghna Group of Industries (FRESH)

1. Soya Fresh

2. Palm

3. Super Oil

Loose/Unpacked Edible Oil MRP Rate in Local Markets (Uttor Badda, Karwan Bazar, Malibagh Bazar, Mohakhali)

Category T.K. Group Citygroup MGI - Fresh

186 kg DRUM Shabnam TEER Meghna

Soyebean Oil BDT. 15600/- to 15700/- BDT. 15800/- BDT. 15700/-

Super Oil BDT. 14300/- N/A BDT. 14200/-

Palm Oil BDT. 13400/- to 13500/- BDT. 13500/- BDT. 13400/-

TIN (16 kg) Drum Price BDT. 1000/- to 1200/-

Soya BDT. 1360/- to 1370/- Drum Qty 186 kgs

Super BDT. 1280/-

Palm BDT. 1160/- to 1220/-

Loose/Unpacked Oil Price Deviation

THANK YOU

Research & Development