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Diversity in Animal Activism
Preparing for impact opportunities for the next 10 years
Adam CardiliniDeakin University, MelbourneFaculty of Science, Engineering & Built [email protected]
A world where the majority of people do not accept the oppression of others or the
environment, and people actively work to end oppression where it occurs.
1. Impact Opportunities2. Approaches3. Gaps4. Examples5. Possibilities6. Vegan Futures Studies
Overview
Scenario 1
Scenario 2
Scenario 3
0 50 100 150 200 250 300
Years in Operation
Futures
Billion/Trillions of Lives?
Are we ready to take advantage of these impact opportunities?
Approaches Lobbying
Technological Innovation
InvestigationExpose
Blockades
Academia
Legal ReformOutreach
Food ActivismAdvertisement
Protests
ResearchPolitical Reform
Rescues
PamphlettingConversations
Social MediaMedia
Demonstrations
Generic Educational Outreach
Legislation
Gaps
Educational Outreach• Doesn’t address social,
cultural and/or economic structures that encourage animal use.• Doesn’t deal with low self-
efficacy.
Generic• May only influence a subset of
society that’s susceptible.10%
Who are we speaking too?
• Soaks up all the activism resources.
Examples
Current Strategy• Exposé• Media• Social media• Protests• Conversations• Lobbying
Similar methods with very different outcomes. [email protected]
Examples
• Entertainment• Low participation• ‘Loved’ animal• Small economic impact• Weak lobby• Lower class
Little conflict between behaviour and action to shut
down.
• Consumption• High participation• ‘Unloved’ animal• Large economic impact• Strong lobby• All classes
Strong conflict between behaviour and action to shut
down. [email protected]
What to do?
• Continue the outreach• Lay ground work for individual and community transition• Remove barriers for transition
Possibilities Targeted Outreach
Behaviour
Attitudes
Tortures animalsSweeps ants from
footpathVegetarian Vegan
Trophy Hunter
Eating animals is ok
Torturing animals is ok
Using animals is wrong
We should have no impact on animals at all
Ethical Vegan
PossibilitiesCommunity Integrated Self-efficacy Support
Research and Facilitation for Dependent
Community TransitionOthers
• Activist education and development
• Grass roots community engagement
• Policy development• Less traditional
research communities
Vegan Futures – A possible framework
• Horizon Scanning - forecast future impact opportunities.• Describe alternative possible futures.• Shape strategic direction to get there.
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