Consumer Trends Analysis - Understanding Consumer Trends and Drivers of Behavior in the UK Savory Snacks Market

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Consumer Trends Analysis -

Understanding Consumer Trends

and Drivers of Behavior in the UK

Savory Snacks Market

Category : Food & Beverages

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Introduction to Report

Launch Date: April 20, 2014

Number of Pages: 57

Geography Coverage: United Kingdom

Available Format: PDF

Price For Single User License: USD 6,320

Price For Site User License: USD 12,640

Price For Global User License: USD 18,960

Delivery Time: Within 24 Hours (During Working Days)



About the Report

Understanding Consumer Trends and Drivers of Behavior in the UK Savory Snacks Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.

The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.



Research Findings

Demand for nostalgic snack brands and flavors will grow as stressed consumers continue to turn to Savory Snacks for comfort

The desire for better value will intensify with continued economic uncertainty, resulting in growing private label penetration

There will be an increased demand for gourmet-influenced products offering novel, fun flavours

Product choices will reflect consumers’ desire for excitement and convenience driven by their increasing ambitions and aspirations



Research Findings Continues…

Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

Market value and volumes over 2008–2018 for the UK and nine other countries to give a global context.

The degree of influence that the 20 key consumer trends identified by Publisher have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future

Examples of international and UK-specific product innovation targeting key consumer needs



Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK Savory Snacks consumers. This is based on Publisher’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.



Report Coverage

1. Definitions2. Summary methodology3. Market context4. Demographic cohort consumption patterns5. Consumer trend analysis6. Innovation examples7. Recommended actions8. Recommended actions9. Appendix

For more details regarding Report coverage see the last slide




Company Coverage

1. Burts Chips2. Go Nutrition3. Intersnack Knabber Gebäck GmbH and Co4. ips All Natural5. Kellogg NA Co.6. Kettle Foods7. KP Snacks8. Lesser Evil9. Metcalfe's10. PepsiCo11. Pop'Box12. Snikiddy13. Společnost Chips Praha14. Tags Crisps15. Tesco16. Tyrrell's17. Walkers

For more details regarding Report coverage see the last slide




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