Presented byshahid mahmoodPresented to sir zain ul Abideen

Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia.

world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and produces nearly 400 brands

Executive Summary

Coca-Cola is a corbonatedsoft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea. It is produced by the cocoa cola company of Atlanta, Geogia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944)

Introduction

Invented in 1886 and still going strong today – the history of the world’s favorite drink.

Atlanta beginnings 1886-1892 Beyond Atlanta 1893-1904 Safeguarding the brand 1905-1918 The Woodruff legacy 1919-1940 The war and its legacy1941-1959 A world of customers1960-1981 coca cola classic 1982-1989 New markets and brands1990-1999 Cocacola today 2000-Now

History:

A vision is the preferred future, a desirable state, and ideal state. It is an expression of cheerfulness A vision is a general statement encompassing the direction an agency wants to take and the desired end result once it gets there.

Vision

Profit: Maximizing return to shareholders, while being mindful of their overall responsibilities

People: Being a great place to work, where people are inspired to be the best they can be

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs

Partners: promoting a winning network of partners and building mutual loyalty

Planet: Being a responsible global citizen that makes a difference

The Coca‑Cola Company vivsion

The mission of an organization is the specific and well-defined roles and activities on which the organization elects to concentrate its efforts; it determines the scope of planned activities.

The Coca‑Cola Company Mission

To refresh the world - in mind, body and spirit To inspire moments of optimism - through their brands

and actions To create value and make a difference everywhere they

engage

The Coca‑Cola Company Mission

It can be defined as those things that are important to or valued by someone.

Leadership Passion Integrity Accountability Collaboration Innovation Quality

Values:

The goals of organization are the general and ultimate ends toward which activity is aimed. Different organizations have different goals. A private business firm views operating at a profit as its goal. If it doesn’t reach this goal in the long run, it will not survive

Objectives:

Live Positively: Their commitment to sustainability - Their goal is simple

Beverage Benefits  Active, Healthy Lifestyles Climate and Energy Protection   Packaging  Global Water Stewardship  Community 

Objectives:

They don't market any drinks to children under 12 because they believe parents should choose the drinks that are right for their families. They help parents make informed choices through better consumer information

They will work with an independent consultancy to constantly monitor TV ad placement

They do not have direct commercial agreements with primary schools and are only in secondary schools by invitation

They will not associate theirselves with cinema films where the core audience is under 12

Strategies of Coca Cola

Products / Services:

“Innovate for the Future”. Process innovation  - Driving efficiencies in

their business Thought leadership - Developing their

understanding of and solutions to new issues and challenges

Collaboration - with suppliers and customers to find opportunities to co-create new solutions to existing challenges

Innovation

Coke is a refreshing drink which keeps the people happy during moments of hopefulness.

Inspires the world. Has it own values.

conclusion