Case Study On Organic Food By MyCFO

Services India

Our Client

Organic food is a Private Equity (PE) invested fast growing

Indian company in the supply chain space. Organic food’s

business model is to procure, store, process and on – sell the produce from farmers to the end consumers. The company takes on the responsibility of guaranteeing marketability of the farmer’s produce and also ensuring that the produce meets the highest standards.

MyCFO Role MyCFO played the role of an interim CFO for this company which has grown from INR nil to INR 120Cr in revenues in 4 years and is expected to be INR. 500Cr in the next two years.

MyCFO assisted the company with the entire gamut of CFO roles, with a particular emphasis on MIS and in defining the reports to be delivered through a Business Intelligence (BI) tool, thinking through the scope document aiding the company in

tightly defining the expectations from the ERP thereby also helping them with vendor selection and negotiations and inventory control.

How Our Client Benefited?

Our MyCFO has allowed the Promoter to focus on his business while leaving the entire Strategic and Operational aspects of the Finance department to WealthTree. Being an organics food company which was subject to the vagaries of the environment,

our recommendations on development of a costing model with emphasis on considering interest on working capital as part of the product cost was appreciated and this resulted in ascertaining an accurate profit margin. This was significant since the company was operating on wafer thin margins with working capital being stuck in debtors and inventory for over 4 months.

Our appointment has helped Promoters to achieve Finance

department objectives at a cost which is nearly 50% cheaper that recruiting a full time CFO.

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