Alisha Merkle Gladys Adona

Nashelle Tombe Basil Sar

Stephanie TorresJenilee de la Fuente &

Raechel Price

SJSU MCOM 139Spring 2014

SOCIAL MEDIA MANAGEMENT STRATEGIES FOR A FICTIONAL CUPCAKE BAKERY

facebook.com/CakesForDaze

@CakesforDaze

@cakesfordaze

IT STARTS WITH AN IDEA: THE DEVELOPMENT OF THE CAKES FOR DAZE BRAND

• Cupcakes are a really popular trend, especially among food bloggers, and so finding inspiration for content was really easy.

• Our target audience ranges from young adults to adults in their mid-30s (people with similar humor)

• Our tone is casual and witty; most of the content was fun/whimsical in nature – which is attractive to a wide range of people.

• Largely inspired by pop culture and current events, our content strategy worked best when communicating in our private facebook group, which replaced the content calendar.

• We initially created a content calendar, but abandoned it in favor of working more in the moment.

• We did stay consistent with four of the themes we initially chose- recipes, cupcake fails, drink pairings, and shout-outs to other bakeries.

Our vision: Our content strategy:

TWEETING AND FOLLOWING OUR WAY TO THE TOP OF THE FOOD CHAIN

• Brevity is the soul of wit, but how do you sum up delicious in 140 characters?

• Twitter best practices: a limited amount of relevant hashtags and leaving room for retweet comments

FACEBOOK: THAT ALGORITHM’S TRYING TO KEEP EVERYBODY DOWN

• On Facebook, good content is attainable. However, with the ever-changing algorithms, our organic reach was limited (ranging 2-14 likes per post).

• Our Facebook best practices: Engage with our audience, share favorite recipes, cupcake facts and how-to’s, and stay relevant with our content

QUESTIONING OUR AUDIENCE ABOUT SWEET NOTHINGS

• Although questions were frequent, response was minimal.

• Humor received the most likes and engagement, while recipes got the least.

• 69 likes

• average reach of 35-75 (ranging from 21-158)

• average likes of 5 (ranging from 2-14)

• Our views peaked at 9 a.m. and 10 p.m.

“People wake up thinking about cupcakes and go to bed dreaming about them too”

VISUAL APPEAL, FUN FACTS & RELEVANCY

• Image quality grabs our audiences attention and entices their sweet-tooth

• Facts and quotes bring credibility to our company and interest to our audience

• Relevancy gives opportunity to highlight “the new, the now and the next”

INSTAGRAM: DOUBLE-TAP FOR INSTANT LOVE • Following 318, Followed by 126

• Our best practices: posts focused on detailed, up close shots, pop culture focus and relevant to other platforms’ posts.

When life’s got you feeling half-baked...

FINAL THOUGHTS

Now that you’ve had dinner from Lee’s, enjoy some dessert on us!