14MBA47
A PROJECT REPORT ON
“A STUDY ON FACTORS GOVERNING THE EFFECTIVENESS OF
PROMOTIONAL STRATEGIES AT BIG BAZAAR”
At
OMR, BANGALORE
Submitted to
Visvesvaraya Technological University
Belgaum
In partial fulfillment of the requirements for the award of
“MASTER OF BUSINESS ADMINISTRATION”
Submitted by
TRIBHUVAN KUMAR.K
(1NZ14MBA79)
Under the Guidance of
INTERNAL GUIDE EXTERNAL GUIDE
DR.SANCHARAN ROY Mr.SANTHOSH.V
(Department of MBA) HR Manager
NEW HORIZON COLLEGE OF
ENGINEERING, BANGALORE
DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION
(2014-2016)
ACKNOWLEDGEMENT
Culmination of project is the stage that brings transformation of a student with theoretical
background to professional with lots more knowledge and awareness from a mere idea to a
visible reality.
This study acknowledges some guidance, some perspiration and a lot of inspiration. I would
like to acknowledge my obligations to all who have extended their co-operation all among
my study tenure of the project work support right from the stage the project idea was
conceived.
Firstly, I would like to express my profound gratitude towards my GOD, for without his
strength and wisdom I would not have been able to do such a project work like this. Secondly
to my family and friends whose help and support has played a major role in completing my
project successfully.
I also like to thank our college chairman DR.MOHAN MANGHNANI
Principal Dr. MANJUNATHA and New Horizon College for all the help and support
extended.
I would like to extend my heart full respect and thanks to our HOD, DR.SHEELAN MISRA
and my faculty guide MR.SANCHARAN ROY for extending his hand of support and
allowing me to complete my project.
My special thanks to external guide MR.SANTHOSE.V, HR MANAGER, his co-operation
and guidance provided by him and his staff members.
Date: TRIBHUVAN KUMAR.K
Place: (1NZ14MBA79)
INDEX
CHAPTER
CONTENT
PAGE
EXCUTIVE SUMMARY
I. GENERAL INTRODUCTION 1-7
a. Introduction 1
b. Topic chosen for study 1
c. Need for the study 3
d. Objectives of the study 3
e. Scope of the study 3
f. Review of literature 5
g. Limitations of study 7
II. INDUSTRY PROFILE AND COMPANY PROFILE 8-20
a. INDUSTRY PROFILE 8
b. COMPANY PROFILE 10
c. Vision & Mission 12
d. Quality policy 13
e. Products 13
f. Competitors Information 17
g. SWOT Analysis 18
h. Future growth and prospects 20
III. THEORETICAL BACKGROUND OF THE STUDY 21-24
IV. ANALYSIS AND INTERPRETATION 25-66
V. FINDINGS , SUGGESTIONS AND CONCLUSION 67-69
a. Findings 67
b. Suggestions 68
c. Conclusion 69
BIBLIOGRAPHY 70
ANNEXURE 71-73
LIST OF TABLES
TABLE
NO.
NAME OF TABLE PAGE NO.
Table 4.1 Gender wise classification 25
Table 4.2 Customer Age wise classification 27
Table 4.3 Customers occupation 29
Table 4.4 Monthly Income of Customers 31
Table 4.5 Customers frequently visit 33
Table 4.6 Day Customers prefer 35
Table 4.7 Customers prefer to visit on the above day 37
Table 4.8 Customers Aware of promotional offers 39
Table 4.9 Mode of awareness of promotional programs 41
Table 4.10 Influence the most for promotional offer 43
Table 4.11 Information about today offers 45
Table 4.12 Customers induce to buy at Big bazaar 47
Table 4.13 Which products Customers expect promotional more offers 49
Table 4.14 Customers availed offer in recent visits to Big bazaar 51
Table 4.15 Awareness of the promotional offers 53
Table 4.16 Communicate offers with relatives 55
Table 4.17 Performance compares to big bazaar with Ranking 57
Table 4.18 Customers feel like visit again to Big bazaar 59
LIST OF GRAPHS
GRAPH
NO.
DESCRIPTION PAGE NO.
Graph 4.1 Graph on Gender wise classification 26
Graph 4.2 Customer Age wise classification 28
Graph 4.3 Customers occupation 30
Graph 4.4 Monthly Income of Customers 32
Graph 4.5 Customers frequently visit 34
Graph 4.6 Day Customers prefer 36
Graph 4.7 Customers prefer to visit on the above day 38
Graph 4.8 Customers Aware of promotional offers 40
Graph 4.9 Mode of awareness of promotional programs 42
Graph 4.10 Influence the most for promotional offer 44
Graph 4.11 Information about today offers 46
Graph 4.12 Customers induce to buy at Big bazaar 48
Graph 4.13 Which products Customers expect promotional more offers 50
Graph 4.14 Customers availed offer in recent visits to Big bazaar 52
Graph 4.15 Awareness of the promotional offers 54
Graph 4.16 Communicate offers with relatives 56
Graph 4.17 Performance compares to big bazaar with Ranking 58
Graph 4.18 Customers feel like visit again to Big bazaar 60
EXECUTIVE SUMMARY
One of the most powerful activities of marketing is an witnessing in all the durations of Indian
retail sector. In these retailers always think about how to win the customers heart and reaching
of customers expectations. If the advancement is an one of the vital role played in promotional
strategy, but in this big bazaar having the advantage of first mover in an future sector, and
creates specified formats and also it can be changes the purchasing behavior of people. Then
this big bazaar providing several products under one roof with low amount of prices and this
is helpful to the studying about promotional strategies.
And this study of research topic ‘A Study on factors governing the effectiveness of
Promotional Strategies at Big Bazaar” OMR Bangalore’ is an understand and attracting
the customers into the big bazaar, then also developing the top level management of
promotional strategy in big bazaar. And then in this Bangalore having the special pattern of
shopping, then advertising is an advancement of significant apparatus, and this advancement
is worked when the needs of customers fulfilled and also move of buying.
And even when the set of objectives for the studying about promotional activities in big bazaar,
the data collection was adopted by observations and through distributing of questionnaire and
also using experimental research, primary research should be utilized.
When the media services should Developing in retail industry, it can be publicists and after
customers arrived into stores. Partho dasGuptha MD & Chief Executive officer, future
media, says “you are conveying to the purchaser when and where: it is important at the
season of settling on a buying choice”. The punch line of Big Bazaar says" MAKING INDIA
BEAUTIFUL", and Wednesday is the least expensive day.
And this study mainly considered about the offers gave by the big bazaar and using media
strategy it should be conveying most customers and sample size is 100 for the purposes of the
study
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INTRODUCTION ABOUT INTERNSHIP
The internship project work is provide a good field experience with an good
opportunity. And also to share and explore the links between academic preparation of the
students and field work, it should be carrying out the project research and also insist participants
for developing.
In this 10 week internship of the MBA 4th semester program has been positioned and serves
good insights to students, this internship are individually tailored the interests and such needs
to who are having research program. And this internship is an challenged to learning and
developing knowledge, professional skills and ability. The students are expected to take more
active role for findings internship themselves.
Objectives of Internship
The main objectives of conducting project work during MBA 4th semester program,
they are:
To identify and carry out the goal oriented tasks.
To enable to manage resources and sharpen knowledge.
To if the students of internship discover professional weakness, strength and align with
changing the business environment.
To provide an good opportunity for internship students while applying theoretical
concepts in life situations truly at the place of work.
TOPIC CHOSEN FOR THE STUDY:
Introduction
Promotion is one of the important elements of marketing mix. In Indian Retail limited,
having presently shows consolidate feel and look of Indian Bazaars with segmented and
innovative retail like, promotional decisions, cleanliness and accommodation are taken
simultaneously with other decisions like finding target group, objectives, budgeting for the
promotion, distribution, launching a new products etc., if the marketers concerned with the
effective utilization of promotion is to increase the level of market share and sales. The main
aim of the promotion is directly to influence buyers to purchase the products and increase sales.
The main purpose of promotion strategies is to stimulate, motivate and other behavioral
responses of the company customers.
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In this Bazaar had extensive accomplishment in the communities of urban and residential
communities in India. The Big Bazaar CEO and great business visionary Kishore Biyani
thought the enormous bazaar is not simply one more hypermarket. Its every need should your
crew. Bazaar takes shot at the same model of economy like Wall Mart, but this Big Bazaar
rates over other different stores worth of its cash recommendation for the clients of India. The
strategy of promotion is a game plan that is needed to perform the task effectively and get
competitive advantages over others in market. This strategy directs the manager in selection of
parties, implementations of methods and effective measurement of efforts regarding to
Promotion.
As the term promotion including the 4 types of sales activity, they are:
Face to face personal selling
Advertisement through impersonal selling (Mass media)
Exhibitions, showing through point of purchase displays
Demonstrations and other efforts of non-secure selling
The segmentations of Headway business division used as a piece of show casing. The diverse
regions of Medias approaching distinctively to advanced item. If promoters use advertisement
web, occasions, publicized papers and other supports. In case build offers of a given product
using motivating forces like, free things, discount, rebates.
These strategies is very significant for companies to earn bread and butter, it is large portion of
offers magnificence industry care items like 30% and other industries like mechanical
apparatus only at 10 to 20%.
The push and pull blend emphasizes personal and non-personal selling using for the purpose
of pull blends to pre sell to ultimate consumers, in case of this push blend mainly used for
developing strong sales through dealer and distributor level by the firms.
TOPIC:
“A Study on Factors Governing the Effectiveness of Promotional
Strategies at Big Bazaar.” OMR, Bangalore.
The study is intended to know the usefulness of promotional strategies, which is
provided by the Big Bazaar to developing and increasing the more footpath/footprints of
customer into the store, then know about impact on sales and which strategies of offer is impact
and which strategies of offer is not impact on the sales.
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STATEMENT OF THE PROBLEM:
The focus of the study is to know what are the strategies involving in the promotional
activities. Promotional strategies is finding the improvement of sales.
“The problem generally explains that, less attention has been paid to the area of
promotional activities in retail companies, in particular Such neglect might be on
promotional concept of relatively little importance in the firm, And control of promotional
strategies is one of the more common causes of business failure.”
NEED OF THE STUDY:
It helps to know which offer strategically is most effective and which offer is not
effective.
It helps to increase the level of footprints of the customer into the store.
It helps to gaining and learning retail knowledge about the promotional strategies at Big
Bazaar.
OBJECTIVES OF THE STUDY:
To assess the effectiveness of the communication of the offers to the consumers.
To assess the awareness level among public with respect to offers of Big Bazaar.
To assess the attractiveness of the offers to customers by Big Bazaar.
To know the relationship between promotional strategy & buying decision.
To assess the effectiveness of the different Medias used by Big Bazaar for its
Promotion.
SCOPE OF THE STUDY:
The Study was conducted at Big Bazaar [OMR] Research in the area of consumer awareness
about the offers provided by big bazaar, frequency of visiting the store as well as the media,
which influence them the most.
The scope of research also helps in understanding the profile of the consumers. Effectiveness
of promotional strategy is studied in terms of awareness and influence by exerted by the various
promotional strategic tools directed towards the customers and also to improve the
performances of the company.
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METHODOLOGY ADOPTED:
PRIMARY DATA:
The primary data refers to the process that is generated to meet the specific requirement of
the investigation at hand. The primary Data will be collected through the questionnaire from
the employees of logistics.
Primary data: primary data was collected through survey method by distributing
questionnaire, interview, and observation.
SECONDARY DATA:
The secondary data is the information that is collected for the purpose other than to solve
the specific problem under investigation . the secondary sources of data collection were
information obtained from magazines ,websites and articles on the topic . In the study, the
researcher would use the secondary data to supplement the primary data.
Secondary data: magazines, books, websites, newspapers.
Sampling method: convenient sampling.
Sampling Frame: the survey was taking in Big Bazaar, old madras road
Sample size: 100
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LITERATURE REVIEW:
Promotional strategies
This promotional strategy understand and attracting customer towards store. If this factors
governing the effectiveness of promotional strategies focused mainly in many studies and
research. Promotional strategies on purchase quantity, switching of Brand and stockpiling with
these strategies makes to consumer switch brands and Buy earlier or more. The universal
assembly of business characterizes short time special as: “showcasing strategies and gadgets
are utilized to make administrations and merchandise more appealed by giving some more
extra benefit, whether in case of trade or desire of such an usefulness. The consumers ‘decision
utilization has been highly ignored, and it remaining the affects consumption of how
promotional strategy with offer unclear (blattberg al.1995, robertc, neslin, 1990).
The advancements of shopper such as (prizes, endowments, rivalries and premiums, for
example on the back of breakfast grain boxes)
If the short time offers are simply to apply relatively and its liable to have impressive and
sudden impact on the price of offers (hanssens, parsons and Schultz 2001). And the choice
of conventional models cannot be used to address this issue because of such models are long
time constant consumption rates (this form defined as the overall purchase over the entire
periods of sample segmented by the number of durations)
Actually promotional strategically offer consumption arouse into the addition of causing brand
switching and stockpiling. A unstable consumption rate with several categories of product. If
suitable for some categories of product such as diapers and detergent, but its not holding many
other products and such as packaged candy, tuna, yogurt and orange juice. And this
promotional strategies consumption shall be criticized to recognize the responsiveness of offer
will measure preciously on sales.
The exchange advancements (free pens and terms uncommon, rivalry prizes and purpose of-
offer materials what not)
According to philipkotler, “marketing is a human activity directed at satisfying wants
and needs through exchange promotion, in addition the promotion is a conversation
between a brand and combined in term of all the functions of communications used in
a product a service of marketing” in the words of pickton and Broderick (2001)
usually replaced from the promotional offering strategies that also describes one of the
important key areas of the marketing.
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As per curium and Schneider (1991), the accounts of organizations with regards to
the increment of showcasing always. And also the exploration directed by ailawadi
and neslin (1998) had uncovered the advancements of influence the customers to
purchasing the sum of bigger and quickly expend; establishing an deals of increment
and at last of advantage. And we have to learned the profitability of our industries/
companies through the analysis of financials of their sale data per monthly and
annually.
In the words by pwales, silva-risso and Hansen’s (2003)says, the impact of the short
duration is special on income of firms, and this firms pays the concerns of primary
execution, and a business to esteem as companies empowering for the limited term.
And also concerns association’s quality and execution. Then this will demonstrates in
the way that effected shortly duration on the estimation of company is not more on the
long haul, but in this short run has effect of positively the gainfulness of company.
This promotional strategy offer including winning contests, samples free, differentiated
price packs and sweep stakes. And this strategies of promotions is increase the sales of
ultimate consumers of the items (Armstrong,2002)And this study led and consolidates
this perspective with the haul of long in specially limited duration.
According to inman, mcalister and Davis (1992) also examined middle of post and
pre promotional strategy offer evaluation of Brand at the level of individual, but that
price promotional strategy offers without evidence affect for buying branded packaged
packs frequently. The evaluators should promoted brands in the post offer promotional
period. And in the words of scott and colleagues indicate that strategy of promotional
offer have effecting on the trial of post evaluations.
Promotional offers run by Big Bazaar
Advertising of brands and offers believes by Big Bazaar, then Bazaar’s noticed in
advertisement in the newspapers/ daily papers regularly. Then future group gathering and
created a category for developing media industry called as future media of Big bazaar. And the
no different various scheme of promotional determine by the head of primary office and all the
plans runs by outlets, and also determining the significance of communication.
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On the winning of this type of considering the customer, partho das gupta, CEO of future
media, says “you are convenience to the customers/ purchaser when and where it matters- at
the time of making the buying decision.” The firm is considering big ranged approaches to
achieve and reach to customers, including the signage of Digital, video, audio, sound,
Bluetooth technology and so on. And the other schemes of promotional should be under as
follows. They are:
The cheapest price day is Wednesday and also called Wednesday Bazaar. This day also
done some of the crowd at Big Bazaar, relatively weekends to a free day, and doing
more promotions and using strategies also this day rather than capital of dailies.
Some jewels and Hindustan uniliver electronic homemade, bakery items to be sold at
Big bazaar shops.
The boycotted chocolates maker Cadbury in 2008 and same following year Kellogg’s
brands across its food bazaar and stores, both are demanding more higher business
areas.
The Big Bazaar punch line says “is se sastaauracchakahinahi” in this lines gives the
good feeling of the Big bazaar products and also cheapest mode in the market.
Sometime The exchange offers also exclusively Big bazaar announced “bring anything
old and take anything new” such as furniture, utensils, old garments, plastic ware etc.
LIMITATIONS OF THE STUDY:
Respondents did not respond, so I had to find many customers for survey.
The respondents were in hurry for their purchases and were not properly cooperating for
interview.
Some of the respondents were not happy with the offers and used to disagree with interview
process.
The research was limited to OMR Big Bazaar and could not expand to other branches.
Unwillingness and inability of responded to provide information.
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INDUSTRY PROFILE:
Retailing is one of the important concepts in marketing. It means the sale of goods coming from an individual point such like markets, malls, departmental retail outlet etc. its straight to the ultimate consumer in little quantities for his end uses. According to the layman's, retailing nothing although the transactions of goods/products and services between the seller and the end user as a sole piece/unit or in the small quantities to gratify the needs , wants and desire of individual and pertaining to its consumption directly. Retail is an one of the largest and most significant industry in India, in accounting with the country's GDP over 13% and also around employment level is 8%. This kind of Retail industry in India are at the location of cross roads. But this kind of retail required the hefty initial investments, difficult to attain its breakeven and many of these price tag players have not felt to success so significantly but it’s an surfaced dynamic and fast paced industries, and also the government policies have grown to be even more favorable and with the emerging and facilitating technical operations. Nevertheless the future appears promising and market developing efficiently. The Indian Retailing sector inching little by little really the way of toward becoming the future growth industry. But the entire concept of shopping improved in the conditions with the format and the habit of consumer purchasing, after that more recently in modern retail selling has entered in India as seen in welcoming shopping centers, huge complexes offers of shopping and the multi store shopping malls, food and entertainment almost all under the one roofing. Back in of 2016 modern industry in India will be worth US$ 175-200 billion. It can be one particular of the most effective expanding industries with expected earnings in 2007 to the amount of US$ 320 billion and increasing by a rate of five per cent per year. And raising 7-8% is expected in the industry of retailing in India by growing in consumerism inside the areas of urban, raising incomes and rise intake in regards to non-urban. It as been forecasted that the retailing sector in India will add up to US$ 28. 5 billion by 2017 from the current size of US$ 9. 5 billion. the organized retail sector at present accounts for the about 5% of the Native American Indian market, and its almost all set to reasoning the higher number of big malls and almost all of all branded retail shops in south India, implemented by north and east and west in subsequent 2 years. If in line with the McKinsey report shows "the rise of Indian buyer market', estimates the Native American Indian consumer market is more likely to grow four times by simply 2025, the pre-modern period 1945 mm and place stores and general retailers operated throughout the globe In the middle of 1945-1975 was also named as a time of Retail development. The division stores opened and advancement store chains took place and bigger discount. And the life long 1975-1990 was called as great expanding the discounters many of these as Kmart and Wal-Mart. Then introducing of specialized stores called as category killers. And the period in the 1990-2000 was aimed out by consolidation speedy industry out of almost all channels of retail, following the 20th century has set up the supermarkets and hypermarkets being a dominant retail varieties. The retail market in India is among the 5th most significant retail vacation spot globally, has been virtually all attractive and ranked with investment inside the selling sector by at Global Retail development Index in 2009. India is the one of many second most effective growing economy in the universe. And also the third most significant economy in the world regarding GDP and purchasing power parity may be the fourth major economy. Throughout the world the retail sector can be expected to contribute 24% of India's GDP by simply 2016. And it’s approximated at US$ 400 billion industry. And with increasing demand of shoppers and greater disposable income. In that case this Retail projected the US$ 700 billion by simply 2016 with an predicted gross annual growth rate of 30% in line with the report simply by global consultancy Northbridge capital. The retail
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sector can be expected to US$ 833 billion by 2013 and US$ 1. 3 trillion by 2018, at a compound gross annual growth level of 10%. Factors driving Retail sectors growth in India The Indian economy steady development triggered a decent climb in income standard of the middle class. The thickening of the pocket of the consumers resulted in a revolution of the retail industry. But a large number of international brands have moved into the market. The unorganized retailers have brought major changes in their business structure; there are many elements are in charge of the development of retail sector. That they are: The store design and style
Changing the lifestyle and consumer behavior
Increase in a higher level of disposable income
Experimentation with formats
Increase found in range of dual income indivisible family members.
Challenges faced by Retail sector in India 1. The retail industry in India is developing in a tremendous pace. In circumstance of this yet right now there are several problems encountered by industry, the key challenges are: 1. Lack of satisfactory infrastructure establishments. 2. Even more restrictions in Foreign Immediate Investment 3. The composition of tax occupies in small business in India 4. Low level of retail management skill 5. Shortage of trained staff members 6. Real estate price is high 7. The group of consumers having Dissimilarity 8. Shortage of the retail study choices. The face area of Indian full sector is changing nowadays, then innovative model of business happen to be being adopted the many sort of formats prevalent in retail sector industries will be: Cash and carry: These types of cash and carry are actually large Business to Organization focused retail formats, getting and selling of large goods and carry a number of thousand stock-keeping. Hyper market segments: These are offered a huge basket of items, natural beauty and healthcare products, including grocery and fries and processed food. Etc. Specialty Stores: This is a single category, mainly concentrating on group clusters and individuals of the same class with level of product loyalty such as gift stores, footwear retailers etc. Department Stores: In this store having a huge structure and a huge range of merchandise mix, usually in the cohesive categories, this sort of as showed towards apparel. Category killers: It’s likewise known as big package stores. Through this stores having retail chain and prominent in its class of goods. And the smaller retailers cannot compete, generally these kinds of stores offers an comprehensive collection of merchandise at rates. Discount Stores: This selling store offering a variety of top quality products, good deals, clothing and some footwear makes. Convenient stores:
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In these types of convenient stores is a great relatively small stores and its located near to the non-commercial district, everyday opens and extended stays with carrying a limited variety of groceries and staples. During these retail industries sectors over fifty of the fortune five-hundred companies and around twenty-five of the Asian leading 500 companies are suppliers. COMPANY PROFILE: Company-Big Bazaar Founded- 2001 Headquarters- Jogeshwari, Shyamnagar in Mumbai, Maharashtra Industry- Retail MD&CEO- Kishore Biyani Type- Hypermarket Parent Company- Future Group, future Value Retail Limited (FVRL) Punch line- Naye India Ka Bazaar (New India's Bazaar) Website- WWW. bigbazaar. com, WWW. futurebazaar. Com (online portal) Future group of Big Bazaar Background Big bazaar future group, led by its key founder and the CEO, Mister. Kishore Biyani, is amongst the leading business residences in India with multiple spanning across the space of consumption. And this kind of future group is amongst the county's most significant Business groups present found in retail, consumer finance, insurance, retail spaces, retail mass media, asset management and strategies. Then its incorporates, possible future capital holdings, future basic Indus league clothing and galaxy entertainment which runs sports bar, brew tavern and bowling co. potential capital holdings, the bunch's money arm related. Although this retail forms the core business process of future group and subsidiaries are development of Manufacturer, retail estate development. Future group companies present found in 90 cities and sixty-five rural locations, led by simply its flagship enterprise, Pantaloons Retail, which group functions over 16 million block feet of Retail space and has over one thousand stores and employees about 30, 000 persons with listed in the Indian Stock Exchanges. As of 214 more stores found in India. Its mainly focused buyer credit and affirmation, and after that this company largely followed a multi-format retailing strategy and this captured almost entire basket ingestion of the Indian consumers. It includes Pantaloons, Big Bazaar, a fashion retailer chain and central, a chain of seamless shopping malls, food bazaar, Area, E-zone, depot, Future money with online Retail, inside the value segment, its manufacturer merque, Big bazaar is actually a hypermarket format also combines the look, feel and touch of Indian bazaars with the choice and convenience of Indian retailers. And this Big bazaar stores are aimed to providing a feel of local market location to the shoppers. This Big bazaar also operates popular store shopping portal- www. Future bazaar. Com it believes in bettering successfully on consumers found in India, then construct organization based ideas, as espoused inside the core benefit of groups in Indians. And this store having several type of leisure time and entertainment sections which usually Future group also possesses Brand factory, e-ZONE, central hypermarket, Pantaloons, Home Town, and KB's fair selling price in addition to the Big bazaar shop by a later date group. The future group venture of business partners shared French retailer ETAM group, Italian major insurance Generali, India based talwalker's, UK-based Lee cooper, Blue food, US-based stationary products merchant staples inc and freedom shoes admired. And this kind of Big Bazaar was first of all introduced by the future group in 2001 Sept and with the beginning of first four retailers are in Kolkata, Bangalore, Hyderabad and Indore in
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a short duration of the 22 days. And this store was introduced mainly as a cosmetic makeup products, accessories, general merchandise and format of style offering apparel. The grocery of electronics and broad range of product or service included in retail chain as over the years. In addition to 2003 big bazaar made the initial store category was introduced that year in Nagpur, at the same period the franchisee also made welcome its 10 million consumers at its new retail outlet in Gurgaon. And In the yr 2006 have some improvements in marketing loyalty with launching Shakti and housewife-centric credit card. And jewelry store was also introduced in this year inside the Big bazaar stores. In 2007, big bazaar is definitely partnered with the website Futurebazaar. com and improved with expand more foot prints to 50 stores of this retail groups. In the year of 08, was reasoned for the most effective developing with regards to enlargement of retail formats of massive Bazaar and as well launched the 101st retail outlet. And this bazaar turns into much more brands companies on through the review of Pitch-IMRB international study. And In 2009 this bazaar owns the CNBC awaaz consumer awards for the third consecutive year. In the year of 2010 on successful completion of a decade in the retailing industry of India, in 2011 this Bazaar emerged up a new company logo with a new brand tag line: 'Naye India ka bazaar', replacing one: 'IsseSastaAurAcchaKahinNahin' and in the season of 2012, signed a deal of multi mil dollar with the Aware technology solutions fit the introduction of the data technology infrastructure, datacenters and warehousing. And till nowadays recently announced it’s one other retail services portfolio many of these as de-seeding, cutting of fruits and vegetables and grinding. This future group operates mainly through half a dozen verticals such as capital, makes, retail, media, logistics and space Future Brands (managed by the number of companies)
Future capital (items and services related by monetary)
Future Retail ( Is actually based on every lines of retail trade)
Future media (management and improvement of the retail media)
Future space (administration and management of real estate/ land in Retail)
Future logistics (management of products on hand network and division of supply
chain)
In this kind of Big bazaar is representation of Indian retail sector, the awareness environment created by the traders to offer a sense of minute shoppers, being authentically "no-frills". Kishore biyani never hired any foreign consultant intended for big bazaar which may be mainly evident coming from the personality of particular brand. Awards and reputation of Big Bazaar Retailing excellence Indian Express Award in 2003
Reid and Taylor Award, Images Retail Award and DLF Award in 2004
DAKS Greater London, uk, Images Retail Awards in 2005
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The IIM Lucknow National Award, Ernst & young Entrepreneur in the season Award,
CNBC awaz customer Award, Reid & Taylor Award, CNBC Indian Organization
Award, ASIA pacific Best Leading 500 Award and Images Retail Awards in 2006.
National Retail Federation Award, Hewin Best employers Award, World Retail
congress Award and PC world India’s website readers digest trustworthy Brands
platinum awards found in 3 years ago
Retail ASIA pacific 500 Top rated Award, Retail Forum Award, The Reid and Taylor
Awards For Retail Brilliance, The INDIASTAR Award in 2008
Images fashion community forum Award, Coca-Cola Golden Place Awards and CNBC
Awaaz Consumer Awards in 2009 and other various Awards achieved by Big Bazaar.
Big Bazaar Nature of Business This Big Bazaar Company is usually handling some of handful of several lines of the Business, its accessible in the differentiated formats. They are In the sort of Electronics -- e-Zone, Staples, Electronic Bazaar.
In Fashion - central, board factory, sky, blue, lee cooper, Pantaloons, Style Station and
top ten.
In Furniture - Future Bazaar, Home Bazaar and Collection 1 etc.
In general Merchandise - Shoe Stock, Electronics Bazaar, Furniture Bazaar, Big bazaar.
Music and Books
Services -- H care and Electronic care administration solutions
Wellness - Tulsi, health star & Sitar.
In Inventory/ Speculation and Reserve fund- pension, Endowment and ULIP
Telecom & IT-gen - M-port, Future Spirit and M. M Bazaar.
E-tailing - www.Futurebazaar.com (web/online shopping)
Home - Home Town.
VISION & MISSION OF THE COMPANY: VISION OF BIG BAZAAR "Future Group shall deliver Every Period, Everything, Everywhere for the in India Every Indian consumer generally in most rewarding manner"
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MISSION OF BIG BAZAAR We share the vision desire and belief that each of our customers and stakeholders may
possibly served just only simply by the Creating and performing future scenario in the
space of consumption leading to Monetary/Economic development.
We shall be efficient, dedicated with cost conscious in whatever we do.
We shall make certain that our truthfulness, positive attitude and humbleness and shall
be the driving force to generate us winning successful with united willpower
We shall promote Indian brands with high confidence, certainty and reconditioned
desire.
We will always be evolving formats of delivery with trend setters, creating a reality of
retail and executing future circumstance in the leading of consumption space for
consumer segments also to the budgetary development.
CORE VALUES OF THE COMPANY:
Introspection: Thinking purposefully with leading.
Indianness: self-awareness or self confidence in ourselves.
Openness: Be open and knowledge, info and respective to fresh ideas.
Leadership: To be a leader, with on business and thought.
Flexibility: To meet the fresh challenges and to become adaptable and versatile.
Movement: To understand and Value the nature of the Universal laws.
Nurturing human relationships & valuing: To build permanent Relationship.
Simplicity and positivity: It is within our work and Business believed.
Respect and Humility: To respect to all person and humble in each of our conduct.
Product (Big Bazaar): 1. Clothing
Fabric & cut items
Ethnic wear
Party wear
Costume materials
Under Garments
2. Food items Chill Zone:
Soft drinks
Page 14
Packaged juices
Frozen foodstuff
Ice creams
Milk Products
Chef Zone
Hungry Kay
Ready to Eat
International Foodstuff
Confectionaries
Spices
Ready to Cook
3. Non Food products Home and personal Care:
Detergent powders
Soap bars
Shampoos
Creams
Deodorants and perfume
Home cleansing agents
Liquid wash
Sundries
Utensils
Crockery
Plastics
Page 15
4. Staples Basic staples
Cooking products
5. Farm Products
Fruits and vegetables
Fresh vegetables
Exotic fruits
Dairy Products
6. Home Town Express
Paintings
Furniture & Furnishings:
Dining Desks
Mattresses, Bed frames
Wardrobe
Dressing Stand
Ornamental Items
Living Space
Bean Bags
7. Kids Section
Kids wear
Child care
Toddlers
Boys wear
Girls wear
Page 16
Toys & equipment
8. Electronics Bazaar
Washers
Personal Care
Refrigerator
TV
Microwave Owens
Computer Components
Kitchen Appliances
Mobile Bazaar
Audio players
White products
AC and Geysers
9. Ladies fashion items
Ladies nightwear
Ladies accessories
Ladies traditional western
Ladies western formals
Ladies Kurti, sari
Ladies sports wear
10. Gents/Men’s fashion items
Men plain
Men formals
Men nightwear
Page 17
Men seasonal wear
Men occasional wear
Men jeans and t-shirts
Men extra accessories
11. Jewellery
Navaras
12. Stationary Note Books
Pens and pencils
Files
Other office accessories
MAJOR COMPETITORS: TATA GROUP: This business established over 10 years ago, one of the subsidiary auxiliaries of the TATA group Westside functioning works, then the path of just one of the well-known star India bazaar with one of the wonderful retail chain. This Tata star India bazaar possessing a system of hypermarket with the big assorted goods at the value of low prices. In the year of 2005 this kind of TATA marker acquired, after that India's most significant book and the retailer of music, it raised around 4 lk sq. feet across the country. Found in 2006 Westside registered a 3. 58 minimum return. Then this group having infinity retail with consists consumer's tool chains and Chrome. In September the year of 2007 this TATA group set up 8 stores around the 15000-17000 sq., ft. found in this group having an additional other brands like "Titan "industries and 12 DLF shopping malls with configurations. RELIANCE FRESH: In this Reliance fresh among the better formats of store with convenience the varieties of retail business of the Reliance industries in our country. Which company headed simply by Mr. Mukesh Ambani. This organization planned to take a position Rs. 25000 cores for expanding department of retail in subsequent years. Then around the country this organization having totally 560 Reliance fresh outlets.
Page 18
K Raheja Group: This is one of the initial departmental store in 2001and forayed retail organization with
shopper's stop. After that this company only merchant from our country to be the member of
the IGDS. And this organization dealing the 50-50 joint venture with Nuance group of Airport
Retailing. The patrons stop has 6.75 billion retail yield also, then set up the 55 system of
hypermarkets across in India.
Bharathi-Walmart: This company is obtaining the several 100 small retailers and fifty outlets of hypermarkets. Then this business Wal-Mart will do the system of money & carry while front-end of Bharathi and signed the joint venture agreement with them. Spencer's Retail: This is certainly one of the speediest developing store in Indian Retailing stores. This industry having the formats including fashion, apparel, food, music and books, lifestyle products & electronics. Then this retail industries owned by the RPG Group.
SWOT ANALYSIS:
The SWOT analysis its mainly stand for the, if companies or organizations, Retail sectors
STRENGTHS, WEAKNESS, OPPORTUNITIES and THREATS. This is one of the types or
method of environment analysis and every company stands for on the basis of SWOT.
The strength and weakness considered in the internals of the company, then the opportunities
and threats considered as the external environment of company. The strength and weakness
will be the part of managing the process of internal factors of company issues or problems and
the opportunities and threats are not under the company’s control. In these two composed of
economic, social, regulatory, legal and some international events continuously. And SWOT
determined the detailing of companies.
STRENGTH
It State the art of infrastructure
Page 19
Emphasis on should providing total customer satisfactory needs
Everyday changing prices with attract customers
Investment capacity huge
The maximum percentage of footfalls converted into the sales, biggest value of retail
chain in India.
WEAKNESS
Over crowd when during the season of offers
Long lines at charging/ billing counters which are time consumed
Not capable to meet when store opening focuses on time
Limited only to price contribution offering low priced items
Losing revenue for per square feet
The marked products are as yet missing from line products of Big bazaar.
OPPORTUNITIES
A lot of people now a day want to visit store where they can discover or find number
of selection under one Roof
Mounting/ increasing more culture in our country.
Approximately 4% is stands by a lot of capacity of Indian organize planned retail
THREATS
Competition from the other value of Retail chain such as Reliance, D mart, Hyper city
and Shoprite
International level of players looking foray India
The unorganized retail also appears to be the pressure to business of big bazaar
Changing of government policy
Large footprints still prefers to visit local convenient store for daily purchases.
Page 20
FUTURE GROWTH AND PROSPECT OF BIG BAZAAR
The future growth and prospects of big bazaar is should be there is no reasonable
clarification for any pessimism/cynicism on the prospects of Indian Retail, the joint CEO of
Big bazaar Sanjeev Agarwal says the chain of future group occasion here on the Friday. And
he said, “We are positive on how consumer spending”. And also he said, “We plan to continue
opening process of the one to two store in every month.”
The blocking assault Abroad, and again he says the open entryway in India was
exceptionally greater and, there was no inspired to see some place else. And Indian customers
should know what our Quality lies of huge bazaar. Then concerning as for the retail chain
decision, including his own, to alternatively substitute Reckitt Benckiser’s item with their own
later cut the margin of sales them allowed, then he preferred the private brands to private labels
was fifteen years old, then we have to running the brand of the private programmed for the 15
years now, and he added always believed to managing the entire value chain.
And the CEO of Big Bazaar, Kishore Biyani says “the stake deal was a probability in
other some non-resourced centers, to having the capacity of to raise between 2500 center to
4000 centers. And 4800 crore indicated the obligation of general.
Page 21
THEORITICAL BACKGROUND OF THE STUDY
Constrained time marvellous shows up, all around, to be best when used together with
publicizing as a touch of one study, a cost development simply go on 15% change in game-
plans regard when join with highlight pushing, strategies volume grow 19%, when unite with
highlight publicizing and clarification behind acquiring showcase, bargains volume amplify
in 24%
Part of Promotion:
•Promotional offered to the clients to get the business and to develop their bit of the general
business
•The brief movements are towards developing the game plans and the entire arrangement
courses of action are towards developing the client
At the point when To Use Promotion:
•A brands quality is underneath ordinary showed up diversely in connection to contention
•A brands publicizing is not as tempting as serious
•A new brand is being pre
•Effectiveness of Promotion
Progressions are a to an awesome degree huge mechanical assembly for the advancing of
items. Like each other gadget, progressions can make a gainful duty to publicizing.
Precisely when done unequivocally, types of progress get clients out of a giving in order to
hold test them an assistant to make a move before an obliged time offer breaks. Movements
can encourage buys by settled clients, reel in new clients, draw clients from contenders, get
current clients to purchase suddenly, and reinforce business amidst moderate periods.
Regardless, now and again can one movement finish those destinations without a moment's
delay. a well out and out considered, appropriately based on progress prompts clients to make
a move by offering one of these animating qualities:
•Price hold stores, including rebates, coupons or included worth offers
•Samples or trial offers to give a generally safe approach to manage attempt new things or
associations
•Events or encounters to make swarms, imperativeness, deals, repute, bargains
Page 22
Headways work especially well when buyers need a shock to make purchasing move.
Basically clear about what you need to accomplish. Set the quantify of offers you need to ring
up, dollars you need to get, customer names you need to gather, buying plans you need to
change, or some other target you need your advancement to achieve. At that point figure out
what your hungered for change will mean financially to your business.
Advancement limit
The farthest point of movement is to breath life into development imparted by other
propelling exercises. Movement goes about as an impetus to breath life into activity,
fundamentally with respect to the client. It supplements, yet is not a substitute for, publicizing
and offering endeavours.
Movement breathes life into development by changing the value respect relationship of the
brand everything has a set up quality in the psyches of the purchaser. This is the thing that the
customer is reliably arranged to eat up (in genuine cash) for what he gets, or acknowledges be
gets, when he purchases the thing.
Movement changes this value respect relationship to the point where the individual is
empowered to make a pined for move. It does this an extraordinary part of the time either by
extending in order to chop down the cost or the estimation of the thing or both.
Advancement's part in the life cycle of a brand At each stage in a brand's life cycle, a
substitute level of constrained time emphasis is required.
New Product
Something else can when in doubt advantage from tremendous movement support – if the
thing, the propelling, transport and cost are correct. The movement can genuinely perform its
capacity of vivifying trial and buy of a brand whose quality has not yet been completely
settled in the brains of all customers. In spite of the fact that marvelous progressing on
another brand will convince different clients to attempt the brand, it is not committed to impel
each insightful prospect to make energetic move. Despite the way that the progressing does
not rapidly move to activity, require an additional rousing force, for case, a free case or
coupon or some other gadget that collects the estimation of the brand, or chops down its cost,
to the point where the prospect purchases it. In the event that the thing is of good quality,
progress in this manner serves to set up its worth rapidly in the brains of more people
Page 23
Developing Brand
There are confirmations, by chance, that different new brands (however not all) fulfill their
offer of-business part crest inside of six months to a year after the completion of their
presentation. This prompts the decision that a brand of demonstrated thing and publicizing
duplicate pervasiveness would be all around reproved over meet most critical trial amidst the
immediately period by blazing through firmly in the propelling media and on the confined
time gadgets that are best in setting off to the brand's best entire arrangement unavoidable
purchasers. Hypothesis at the most principal practicable level in sensible publicizing and
movement amidst the almost immediately arrange, along these lines – by rapidly satisfying a
high establishment level – can build up a business that is less defenseless against conflict and
that advantages more raised measure of point of preference
Stable Brand
A created, making mark for the most part requires immaterial movement strengthen, routinely
of a specific nature. The thing and its hoisting are still practically identical to or superior to
anything dispute. A high level of potential clients have tried the brand. Plus, have wind up
being fundamentally standard clients.
In such a solid condition, the occupation that progress needs to accomplish generally is much
humbler and more specific. It can be utilized for such particular purposes as enhancing
arrangement on extensive sizes, drawing in new clients from periphery social events or
regions where use levels are underneath potential, or developing the utilization among
present clients. Total progress uses, on the other hand, can decrease to levels that convey
immaculate favorable circumstances – seeing that the brand keeps talking minute to quality.
Declining Brand
A full developed, stable brand may require extended extraordinary support as competition
matches it in thing quality and in the convincingness of its publicizing copy, or as the brand
accomplishes its ordinary establishment level. At the point when this happens, Growth stops
arrangements and offer level off.
Real Types of Customer Promotions
Testing - Distribution of free striking or standard size pack to buyers
Page 24
•Couponing - Distribution of confirmations with an imparted money related or merchandize
respect which the buyer recuperates through a retailer towards the buy of the destined thing.
•Demonstrations - A blueprint of how a thing is organized and utilized a noteworthy part of
the time, including purchaser tasting of sustenance things and all around including the area of
a home business division inspector or other masterminded experts.
•Price packs - Offers to purchasers of advantages off the dependable cost of a thing, hailed on
the engraving. Ex: A diminished quality packs.
•Free trials – Inviting clients, with the expectation of complimentary trials of things without
expense.
•Exchange Meal - Recent ways to deal with move the offers where in there is trade of old
utilized things to buy new.
•Customer bolster cards: Customer buys a card respect that is authentic for one year.
Page 25
TABLE 4.1
TABLE SHOWING GENDER CLASSIFICATION OF CUSTOMERS
SL NO GENDER NO OF RESPONDENTS PERCENTAGE
1 MALE 52 52%
2 FEMALE 48 48%
100 100%
ANALYSIS:
From the above table it is clear that, 52 of respondents are male and remaining 48 of
respondents are female.
Page 26
GRAPH 4.1
GRAPH SHOWING GENDER CLASSIFICATION OF CUSTOMERS
INTERPRETATION:
From the above graph it is clear that, 52% of respondents are male and remaining 48% of
respondents are female.
MALE52%
FEMALE48%
GENDER CLASSIFICATION
MALE FEMALE
Page 27
TABLE 4.2
TABLE SHOWING THE CUSTOMER’S AGE AT BIG BAZAAR SL NO AGE MALE FEMALE PERCENTAGE
1 LESS THAN 20-30 24 24 48
2 30-40 20 14 34
3 40-50 4 6 10
4 50 AND ABOVE 4 4 8
TOTAL 52 48 100
ANALYSIS:
From the above table, it clearly shows that, 48 respondents are under the age group of 20-30
where male and female are in equal number, 34 of the respondents are below 30-40 age group
where male are more than female, 10 respondents are in the age group of 40-50 where most
of them are female and last 8 respondents are above age 50 where male and female are in
equal number.
Page 28
GRAPH 4.2
GRAPH SHOWING THE CUSTOMER’S AGE AT BIG BAZAAR
INTERPRETATION:
From the above graph, it clearly shows that out of 100% respondents, 48% are under the age
group of 20-30 where male and female are in equal number, 34% of the respondents are
below 30-40 age group where male are more than female, 10% respondents are in the age
group of 40-50 where most of them are female and last 8% respondents are above age 50
where male and female are in equal number.
LESS THAN 20‐30 30‐40 40‐50 50 ABOVE
24%
20%
4% 4%
24%
14%
6%4%
CUSTOMER AGE
MALE FEMALE
Page 29
TABEL 4.3
TABLE SHOWING THE CUSTOMER’S OCCUPATION
SL NO OCCUPATION NO OF RESPONDENTS PERCENTAGE
1 BUSINESS 22 22%
2 EMPLOYEE 34 34%
3 PROFESSION 10 10%
4 STUDENT 8 8%
5 HOUSE WIFE 26 26%
TOTAL 100 100%
ANALYSIS:
From the above table, it clearly shows that out of 100 respondents, 34 are employees, 26
respondents are house wife, 22 are into business, 10 professionals, 8 respondents were students,
who responded at big bazaar.
Page 30
GRAPH 4.3
GRAPH SHOWING THE OCCUPATION OF CUSTOMER’S
INTERPRETATION:
From the above graph , it clearly shows that out of 100% respondents, 34% are employees,
26% respondents are house wife, 22% are into business, 10% professionals, 8% respondents
were students, who responded at big bazaar.
BUSINESS22%
EMPLOYEE34%
PROFESSION10%
STUDENT8%
HOUSE WIFE26%
CUSTOMER'S OCCUPATION
BUSINESS EMPLOYEE PROFESSION STUDENT HOUSE WIFE
Page 31
TABLE 4.4
TABLE SHOWING MONTHLY INCOME OF CUSTOMERS VISITED BIG BAZAAR
SL NO INCOME NO OF RESPONDENTS PERCENTAGE
1 LESS THAN 10000 14 14%
2 10000-20000 38 38%
3 20000-30000 24 24%
4 30000 AND ABOVE 24 24%
TOTAL 100 100
ANALYSIS:
From the above table it clearly shows that out of 100 respondents, 38 respondents belong to
the income group of 10,000-20,000Rs per month, 24 respondents are in 20,000-30,000Rs per
month, 24 respondents are in the income group of above 30,000Rs per month & 14 respondents
are tend to be in the income group of less than 10,000 per month.
Page 32
GRAPH 4.4
SHOWING MONTHLY INCOME OF CUSTOMERS VISITED BIG BAZAAR
INTERPRETATION: From the above graph it clearly shows that out of 100% respondents, 38% respondents
belong to the income group of 10,000-20,000Rs per month, 24% respondents are in 20,000-
30,000Rs per month, 24% respondents are in the income group of above 30,000Rs per month
& 14% respondents are in the income group of less than 10,000 per month.
0
5
10
15
20
25
30
35
40
LESS THAN 10000 10000‐20000 20000‐30000 30000 ABOVE
MONTHLY INCOME
Page 33
TABLE 4.5
TABLE SHOWING HOW FREQUENTLY CUSTOMERS VISIT TO BIG BAZAAR
SL NO OPTIONS NO OF RESPONDENTS PERCENTAGE
1 OCCASIONALLY 22 22%
2 ONCE IN A MONTH 44 44%
3 ONCE IN A WEEK 28 28%
4 ONCE IN FORTNIGHT 6 6%
5 DAILY 0 0%
TOTAL 100 100%
ANALYSIS:
From the above table of data its clearly understandable that out of 100 respondents , 44
respondents visit big bazaar once in a month , 28 respondents visit once in a week , 22
respondents visit occasionally , 6 respondents visit once in fortnight , daily visit of customer is
0 because no customer visit daily to big bazaar.
Page 34
GRAPH 4.5
GRAPH SHOWING HOW FREQUENTLY CUSTOMERS VISIT TO BIG BAZAAR
INTERPRETATION:
From the above graph of data its clearly understandable that out of 100% of respondents ,
44% of respondents visit big bazaar once in a month , 28% of respondents visit once in a
week , 22% of respondents visit occasionally , 6% of respondents visit once in fortnight ,
daily visit of customer is 0%, because no customer visit daily to big bazaar.
22%
44%
28%
6%0%
NO OF RESPONDENTS
OCCASIONALLY MONTHLY WEEKLY FORNIGHT DAILY
Page 35
TABLE 4.6
TABLE SHOWING WHICH DAY CUSTOMERS PREFERE MOST TO
VISIT BIG BAZAAR SL NO OPTIONS NO OF RESPONDENTS PERCENTAGE
1 SUNDAY 50 50%
2 MONDAY 2 2%
3 WEDNESDAY 14 14%
4 FRIDAY 8 8%
5 SATURDAY 26 26%
TOTAL 100 100%
ANALYSIS:
From the above data it is clear that out of 100 respondents, 50 respondents prefer to visit on
Sunday, 26 respondents on Saturday, 14 respondents on Wednesday, 8 respondents on Friday,
and only 2 respondents in 100 prefer to visit on Monday.
Page 36
GRAPH 4.6
GRAPH SHOWING WHICH DAY CUSTOMERS PREFERE MOST TO
VISIT BIG BAZAAR
INTERPRETATION:
From the above data it is clear that, 50% respondents prefer to visit on Sunday, 26%
respondents on Saturday, 14% respondents on Wednesday, 8% respondents on Friday, and only
2% respondents in 100% prefer to visit on Monday.
0
5
10
15
20
25
30
35
40
45
50
SUNDAY MONDY WEDNESDAY FRIDAY SATURDAY
50
2
14
8
26
NO OF RESPONDENTS
Page 37
TABLE 4.7
TABLE SHOWING WHY CUSTOMER PREFER A PARTICULAR DAY
SL NO OPTIONS NO OF RESPONDENTS PERCENTAGE
1 HOLIDAY 42 42%
2 PROMOTION 30 30%
3 STOCK OVER 8 8%
4 LESS WALK-INS 8 8%
5 OTHER 12 12%
TOTAL 100 100%
ANALYSIS:
From the above table it clearly shows that out of 100 respondents, 42 respondents visit due to
holiday, 30 respondents visit due to promotion, 12 respondents due to other reasons, 8
respondents visit due to less walk-ins in the store.
Page 38
GRAPH 4.7
TABLE SHOWING WHY CUSTOMER PREFER A PARTICULAR DAY
INTERPRETATION:
From the above graph it clearly shows that out of 100% respondents, 42% respondents visit
due to holiday, 30% respondents visit due to promotion, 12% respondents due to other
reasons, 8% of respondents visit due to stock over, 8% respondents visit due to less walk-ins
in the store.
HOLIDAY42%
OFFER30%
STOCK OVER8%
LESS WALK‐INS8%
OTHERS12%
NO OF RESPONDENTS
Page 39
TABLE 4.8
TABLE SHOWING THE AWARENESS OF PROMOTIONAL OFFER
AT BIG BAZAAR
SL NO OPTIONS NO OF RESPONDENTS PERCENTAGE
1 YES 94 94%
2 NO 6 6%
TOTAL 100 100%
ANALYSIS:
From the above table it is clear that, 94 respondents are aware of promotional offer at big
bazaar, 6 respondents are not aware of promotional offer at big bazaar out of 100 respondents.
Page 40
GRAPH 4.8
GRAPH SHOWING THE AWARENESS OF PROMOTIONAL OFFER AT BIG BAZAAR
INTERPRETATION:
From the above graph it is clear that, out of 100% of respondents, 94% of respondents are
aware of promotional offer at big bazaar, 6% of respondents are not aware of promotional
offer at big bazaar.
0
10
20
30
40
50
60
70
80
90
100
YES NO
NO OF RESPONDENTS
Page 41
TABLE 4.9
TABLE SHOWING WHAT THE MODE OF COMMUNICATION
SL NO MODES NO OF RESPONDENTS PERCENTAGE
1 TV 36 36%
2 NEWSPAPER 48 48%
3 HOARDINGS 6 6%
4 INTERNET 6 6%
5 RADIO 4 4%
TOTAL 100 100%
ANALYSIS:
From the above table it is clear that out of 100 respondents, 48 respondents are aware of big
bazaar through newspaper, 36 respondents by television, 4 respondents by radio and through
internet and hoardings 6 respondents each.
Page 42
GRAPH 4.9
GRAPH SHOWING WHAT THE MODE OF COMMUNICATION
INTERPRETATION:
From the above graph it is clear that 48% of respondents are aware of big bazaar through
newspaper, 36% respondents by television, 4% respondents by radio and through internet and
hoardings 6% respondents each.
0
5
10
15
20
25
30
35
40
45
50
TV NEWSPAPER HOARDINGS INTERNET RADIO
NO OF RESPONDENTS
Page 43
TABLE 4.10
TABLE SHOWING THE MODE OF MEDIA THAT INFLUENCE MOST
RANK TV NEWSPAPER HOARDINGS INTERNET RADIO PERCENTAGE
1 38 52 4 6 2 20.4%
2 34 16 28 14 8 20%
3 16 10 22 42 8 19.6%
4 10 16 26 22 24 19.6%
5 2 6 20 16 58 24.4%
TOTAL 100 100 100 100 100 100%
ANALYSIS:
From the above table it clearly shows that out of 100 respondents, 52 respondents have
ranked top for newspaper followed by television, at the same time 58 respondents have
ranked lowest for radio, which indicates radio is not influencing the customers.
Page 44
GRAPH 4.10
GRAPH SHOWING THE MODE OF MEDIA THAT INFLUENCE MOST
INTERPRETATION:
From the above graph it is believable that out of 100% of respondents 52% for
newspaper,38% for TV have ranked number 1, hoardings have balanced image by holding
42% at rank 3, radio does not influence the customers hence ranked lowest.
RANK 1 RANK 2 RANK 3 RANK 4 RANK 5
3834
16
10
2
52
16
10
16
64
28
2226
20
6
14
42
22
16
2
8 8
24
58
CHART TITLE
TV NEWSPAPER HOARDINGS INTERNET RADIO
Page 45
TABLE 4.11
TABLE SHOWING PROMOTIONAL OFFER ON DAY OF VISIT
SL NO OPTIONS NO OF RESPONDENTS PERCENTAGE
1 YES 58 58%
2 NO 42 42%
TOTAL 100 100%
ANALYSIS:
From the above table it shows that out of 100 respondents, 58 respondents are aware of offer
on the day of their visit and 42 respondents are not aware of offers on the day of their visit to
big bazaar.
Page 46
GRAPH 4.11
GRAPH SHOWING PROMOTIONAL OFFER ON DAY OF VISIT
INTERPRETATION:
From the above graph it shows that out of 100% of respondents, 58% of respondents are
aware of offer on the day of their visit and 42% of respondents are not aware of offers on the
day of their visit to big bazaar.
58%
42%
NO OF RESPONDENTS
YES
NO
Page 47
TABLE 4.12
TABLE SHOWING INDUCING AND ATTRACTIVENESS OF PURCHASING
SL NO OPTIONS NO OF
RESPONDENTS PERCENTAGE
1 STRONGLY AGREE 22 22%
2 AGREE 60 60%
3 AGREE NOR DIS AGREE 10 10%
4 DIS AGREE 06 6%
5 STRONGLY DIS AGREE 02 2%
TOTAL 100 100%
ANALYSIS:
From the above table it is clear that out of 100 respondents ,60 respondents agree that
promotional strategies attracts while purchasing products, 22 respondents strongly agree, 10
of the respondents have selected agree nor dis-agree and 6 respondents dis-agree with the
promotional strategies at big bazaar.
Page 48
GRAPH 4.12
GRAPH SHOWING INDUCING AND ATTRACTIVENESS OF
PURCHASING
INTERPRETATION:
From the above graph it is clear that out of 100% of respondents ,60% of respondents agree
that promotional strategies attracts while purchasing products, 22% of respondents strongly
agree, 10% of the respondents are between agree and dis-agree and 6% of respondents dis-
agree , 2% of the respondents strongly dis-agree with the promotional strategies at big
bazaar.
NO OF RESPONDENTS0
10
20
30
40
50
60
STRONGLYAGREE
AGREE AGREENOR DIS‐AGREE
DIS‐AGREE STRONGLYDIS‐AGREE
22
60
106
2
NO OF RESPONDENTS
Page 49
TABLE 4.13
TABLE SHOWING ON WHICH PRODUCTS CUSTOMER EXCEPT PROMOTIONAL OFFERS
SL NO OPTIONS NO OF RESPONDENTS PERCENTAGE
1 CLOTHING 28 28%
2 GROCERIES 26 26%
3 ELECTRONIC ITEMS 22 22%
4 FURNITURE 14 14%
5 FOOTWEAR 10 10%
TOTAL 100 100%
ANALYSIS:
From the above table it conveys that out of 100 respondents, 28 respondents expect
promotional strategies for clothes, 26 respondents expect in groceries, 22 respondents expect
for electronic items, 14 respondents need promotional offer for furniture, 10 respondents for
footwear.
Page 50
GRAPH 4.13
GRAPH SHOWING ON WHICH PRODUCTS CUSTOMER EXCEPT PROMOTIONAL OFFERS
INTERPRETATION:
From the above graph it conveys that, 28% of respondents expect promotional strategies for
clothes, 26% of respondents expect in groceries, 22% respondents expect for electronic items,
14% respondents need promotional offer for furniture, 10% respondents for footwear.
CLOTHING28%
GROCERIES26%
ELECTRONIC ITEMS22%
FURNITURE14%
FOOTWEAR10%
NO OF RESPONDENTS
CLOTHING GROCERIES ELECTRONIC ITEMS FURNITURE FOOTWEAR
Page 51
TABLE 4.14
TABLE SHOWING WHETHER CUSTOMER AVAILED OFFER IN
RECENT VISITS
SL NO OPTIONS NO OF RESPONDENTS
PERCENTAGE
1 YES 92 92%
2 NO 8 8%
TOTAL 100 100%
ANALYSIS:
From the above table 92 respondents have availed promotional offer and only 8 respondents
has not availed offer during their recent visit at big bazaar.
Page 52
GRAPH 4.14
GRAPH SHOWING WHETHER CUSTOMER AVAILED OFFER IN RECENT VISITS
INTERPRETATION:
From the above table 92% of respondents have availed promotional offer and only 8% of
respondents has not availed offer during their recent visit at big bazaar.
92%
8%
NO OF RESPONDENTS
YES
NO
Page 53
TABLE 4.15
TABLE SHOWING WHICH OFFER CUSTOMERS ARE AWARE AT
BIG BAZAAR
SL NO OFFERS NO OF RESPONDENTS
PERCENTAGE
1 GREAT EXCHANGE OFFER
12 12%
2 BUY 1 GET 1 FREE 42 42%
3 BUY 3 APPARELS @999 14 14%
4 DISCOUNT OFFER 26 26%
5 FREE OFFER 6 6%
TOTAL 100 100%
ANALYSIS: From the above table it is clearly shown that, out of 100 respondents 42
respondents are aware of buy one get one free offer, 26 respondents are aware of discount
offer, 14 respondents aware of buy 3 apparels @ 999 , 12 respondents for great exchange
offer and only 6 respondents are aware of free offer.
Page 54
GRAPH 4.15
GRAPH SHOWING WHICH OFFER CUSTOMERS ARE AWARE AT BIG BAZAAR
INTERPRETATION: From the above graph it is clear that out of 100% of
respondents, 42% of respondents are aware of buy one get one free offer, 26% respondents
are aware of discount offer, 14% of respondents aware of buy 3 apparels @ 999 , 12% of
respondents for great exchange offer and only 6% of respondents are aware of free offer.
NO OF RESPONDENT
0
10
20
30
40
50
GREAT EXCHANGE OFFER
BUY 1 GET 1 FREE
BUY 3 APPARELS AT
999
DISCOUNT OFFER
FREE OFFER
12
42
14
26
6
NO OF RESPONDENTS
Page 55
TABLE 4.16
TABLE SHOWING DOES CUSTOMERS COMMUNICATE ABOUT
THE OFFER TO THEIR FRIENDS/RELATIVES
SL NO OPTIONS NO OF RESPONDENTS PERCENTAGE
1 YES 92 92%
2 NO 8 8%
TOTAL 100 100%
ANALYSIS:
From the above table it clearly shows that out of 100 respondents, 92 respondents
communicate to their friends and relatives , only 8 respondents does not communicate about
the offers at big bazaar.
Page 56
GRAPH 4.16
GRAPH SHOWING DOES CUSTOMERS COMMUNICATE ABOUT THE OFFER TO THEIR FRIENDS/RELATIVES
INTERPRETATION:
From the above graph it clearly shows that out of 100% of respondents, 92% of respondents
communicate to their friends and relatives, only 8% of respondents does not communicate
about the offers at big bazaar.
92%
8%
NO OF RESPONDENTS
YES
NO
Page 57
TABLE 4.17
TABLE SHOWING, WHERE CUSTOMERS FIND FOLLOWING
PRODUCTS BETTER.
SL NO
OPTIONS BIG BAZAAR
PERCENTAGE OTHER RETAIL
PERCENTAGE
1 PRICE 70 70% 30 30%
2 QUALITY 64 64% 36 36%
3 PRODUCT RANGE
50 50% 50 50%
4 PROMOTIONAL OFFERS
70 70% 30 30%
5 AMBIENCE 48 48% 52 52%
ANALYSIS:
From the above table it clearly shows that out of 100 respondents, when compared to other
retail stores, 70 respondent selected big bazaar for its price and promotional offers, 64
respondents for quality, when it comes to ambience other retail stores are better than big
bazaar.
Page 58
GRAPH 4.17
GRAPH SHOWING, WHERE CUSTOMERS FIND FOLLOWING PRODUCTS BETTER.
INTERPRETATION:
From the above graph it clearly shows that, when compared to other retail stores, 70%
respondent selected big bazaar for its price and promotional offers, 64% respondents for
quality, when it comes to ambience other retail stores are better than big bazaar, Product
range is similar in other retail stores compared to big bazaar.
010203040506070
Chart Title
BIG BAZAAR OTHER RETAIL
Page 59
TABLE 4.18
TABLE SHOWING WHETHER CUSTOMERS FEEL LIKE VISITING AGAIN
SL NO OPTIONS NO OF
RESPONDENTS PERCENTAGE
1 YES 96 96%
2 NO 4 4%
TOTAL 100 100%
ANALYSIS:
From the above table it is clearly understandable that 96 respondents like to visit big bazaar
again out of 100 respondents.
Page 60
GRAPH 4.18
GRAPH SHOWING WHETHER CUSTOMERS FEEL LIKE VISITING AGAIN
INTERPRETATION: From the above graph it is clear that 96% of respondent like to
visit big bazaar again and only 4% does not like to visit again to big bazaar.
0
10
20
30
40
50
60
70
80
90
100
YES NO
NO OF RESPONDENTS
Page 61
CHI SQUARE TEST
Testing of Hypothesis
0(SA) 1(A) 2(N) 3(DA) 4(SD)
TV 38 34 16 10 4 Newspaper 52 16 10 16 2
Hoardings 4 28 22 26 6
Internet 6 14 42 22 20
Radio 2 8 8 24 58
Gender*TV
Table showing cross tabulation for promotional strategy on television vs gender Crosstab
Count
TV Total
Strongly Agree Agree Neither Agree
Nor Disagree
Disagree Strongly
Disagree
Gender Male 8 9 9 10 7 43
Female 15 12 15 11 15 68
Total 23 21 24 21 22 111
H0: Promotional strategy on Television doesn’t have significant influence on gender.
H1: Promotional strategy on Television have significant influence on gender.
Table showing Chi Square test for comparison of promotional strategy on television vs
gender
Chi-Square Tests
Value Df Asymp. Sig. (2-
sided)
Pearson Chi-Square 1.459a 4 .834
Likelihood Ratio 1.456 4 .834
Linear-by-Linear
Association .001 1 .975
N of Valid Cases 111
a. 0 cells (.0%) have expected count less than 5. The minimum
expected count is 8.14.
Page 62
INTERPRETATION:
The above said hypothesis was tested by using chi-square test with the help of statistics
package SPSS-20, it was tested with 5% level of significance. The above table show the cross
tabulation and chi-square results in table. The p value is 0.834 which is greater than 0.05,
therefore there is an evidence to accept the null hypothesis. Hence there is significant
influence of promotional strategy on television with regard to gender.
Gender*newspaper Table showing cross tabulation for promotional strategy on Newspaper vs gender
Crosstab
Newspaper Total
Strongly Agree Agree Neither Agree
Nor Disagree
Disagree Strongly
Disagree
Gender Male 10 9 6 10 8 43
Female 15 7 12 17 17 68
Total 25 16 18 27 25 111
H0: Promotional strategy in Newspaper doesn’t have significant influence on gender.
H1: Promotional strategy in Newspaper have significant influence on gender.
Table showing Chi Square test for comparison of promotional strategy on Newspaper
vs gender
Chi-Square Tests
Value Df Asymp. Sig. (2-
sided)
Pearson Chi-Square 2.817a 4 .589
Likelihood Ratio 2.767 4 .598
Linear-by-Linear
Association .910 1 .340
N of Valid Cases 111
a. 0 cells (.0%) have expected count less than 5. The minimum
expected count is 6.20.
Page 63
INTERPRETATION:
The above said hypothesis was tested by using chi-square test with the help of statistics
package SPSS-20, it was tested with 5% level of significance. The above table show the cross
tabulation and chi-square results in table. The p value is 0.589 which is greater than 0.05,
therefore there is an evidence to accept the null hypothesis. Hence there is significant
influence of promotional strategy in newspaper with regard to gender. Gender*hoardings Table showing cross tabulation for promotional strategy on Hoardings vs gender
Hoardings Total
Strongly Agree Agree Neither Agree
Nor Disagree
Disagree Strongly
Disagree
Gender Male 10 10 8 12 3 43
Female 18 18 12 6 14 68
Total 28 28 20 18 17 111
H0: Promotional strategy through Hoardings doesn’t have significant influence on gender.
H1: Promotional strategy through Hoardings have significant influence on gender.
Table showing Chi Square test for comparison of promotional strategy on Hoardings vs
gender
Chi-Square Tests
Value Df Asymp. Sig. (2-
sided)
Pearson Chi-Square 9.332a 4 .053
Likelihood Ratio 9.524 4 .049
Linear-by-Linear
Association .003 1 .956
N of Valid Cases 111
a. 0 cells (.0%) have expected count less than 5. The minimum
expected count is 6.59.
Page 64
INTERPRETATION:
The above said hypothesis was tested by using chi-square test with the help of statistics
package SPSS-20, it was tested with 5% level of significance. The above table show the cross
tabulation and chi-square results in table. The p value is 0.53 which is greater than 0.05,
therefore there is an evidence to accept the null hypothesis. Hence there is significant
influence of promotional strategy through hoardings with regard to gender.
Gender*internet
Table showing cross tabulation for promotional strategy on Internet vs gender
Crosstab
Internet Total
Strongly Agree Agree Neither Agree
Nor Disagree
Disagree Strongly
Disagree
Gender Male 10 13 6 4 10 43
Female 6 22 15 15 10 68
Total 16 35 21 19 20 111
H0: Promotional strategy through Internet doesn’t have significant influence on gender.
H1: Promotional strategy through Internet have significant influence on gender.
Table showing Chi Square test for comparison of
promotional strategy on Internet vs gender
Chi-Square Tests
Value df Asymp. Sig. (2-
sided)
Pearson Chi-Square 8.332a 4 .080
Likelihood Ratio 8.440 4 .077
Linear-by-Linear
Association .737 1 .391
N of Valid Cases 111
a. 0 cells (.0%) have expected count less than 5. The minimum
expected count is 6.20.
Page 65
INTERPRETATION:
The above said hypothesis was tested by using chi-square test with the help of statistics
package SPSS-20, it was tested with 5% level of significance. The above table show the cross
tabulation and chi-square results in table. The p value is 0.080 which is greater than 0.05,
therefore there is an evidence to accept the null hypothesis. Hence there is significant
influence of promotional strategy through internet with regard to gender.
Gender*radio Table showing cross tabulation for promotional strategy on Radio vs gender
Crosstab
Radio Total
Strongly Agree Agree Neither Agree
Nor Disagree
Disagree Strongly
Disagree
Gender Male 8 8 9 9 9 43
Female 25 12 8 11 12 68
Total 33 20 17 20 21 111
H0: Promotional strategy in Radio doesn’t have significant influence on gender.
H1: Promotional strategy in Radio Internet have significant influence on gender.
Table showing Chi Square test for comparison of promotional strategy on Internet vs
gender
Chi-Square Tests
Value df Asymp. Sig. (2-
sided)
Pearson Chi-Square 4.861a 4 .302
Likelihood Ratio 5.008 4 .286
Linear-by-Linear
Association 2.518 1 .113
N of Valid Cases 111
a. 0 cells (.0%) have expected count less than 5. The minimum
expected count is 6.59.
Page 66
INTERPRETATION:
The above said hypothesis was tested by using chi-square test with the help of statistics
package SPSS-20, it was tested with 5% level of significance. The above table show the cross
tabulation and chi-square results in table. The p value is 0.302 which is greater than 0.05,
therefore there is an evidence to accept the null hypothesis. Hence there is significant
influence of promotional strategy in radio with regard to gender.
Page 67
FINDINGS
It is found out that majority of the customers are male 52% and remaining 48% are female.
It is found out that most of the customer visiting big bazaar are under the age group of 20-30 with 48%.
It is found out that 34% of the respondents are employees, followed by 26% of the respondents are house wife.
It is found out that 38% respondents visiting big bazaar are under the income level of 20000-30000 thousand.
It is found out that 44% of the customers are frequently visiting big bazaar once in a month, none of respondents visit daily.
It is found out that 50% of the customers visit big bazaar on Sundays. It is found out that 42% of the customers visit big bazaar because of holiday. It is found out that 94% of the respondents are aware of the promotional offers at big
bazaar old madras road. It is found out that 48% of the respondents are aware of big bazaar products through
newspaper. It is found out that 52% of respondents agree that promotions of big bazaar are attractive
and influence to purchase. It is found out that customers visiting big bazaar are aware of offers on the day of their
visit is 58%. It is found out that 60% of the respondents agree with the promotional strategies attracts
for purchasing at big bazaar. It is found out that 28% of customers expect more promotional offers for clothing and
26% for groceries. It is found out that 92% of the respondents have availed offers during their recent visit
at big bazaar. It is found out that 42% of the customers are mostly aware of buy1 get 1 offer in big
bazaar. It is found out that 92% of the respondents communicate about big bazaar to their
friends and relatives. It is found out that 70% of the respondents feel that price and promotional offers are
better in big bazaar. It is found out that 96% of the customers feel to visit again to big bazaar.
Page 68
SUGGESTIONS Promotional offers should be communicated regularly for the customers to
understand better. Big bazaar should concentrate on young customers, who are below 30 years which
will make the company grow better in market. Big bazaar should make internet as one of the median to communicate promotional
offers for mass awareness and quick advertising. Quality and brands of the products should be maintained and improved at big
bazaar. Big Bazaar should come up with promotional strategy to make women’s as their
loyal customers. Popular discounts should extended their durations so that the costumers can benefit
and increasing of profitability.
The discounting offers of the products duration must be increased, in this basis number of customers can be availing more benefits from the Big bazaar.
Page 69
CONCLUSION
It is concluded that promotional offers play an important role to increase the sales in short terms. Bangalore population is experiencing a new pattern of shopping. The customer buying pattern has changed with the introduction of big bazaar in Bangalore. The foot fall has increased at big bazaar .Customers are exposed to new brands and Big bazaar has already attained a good image in the minds of customers, television and internet are also best sources of attracting customers. Big bazaar should provide a better pay on delivery and home delivery services to the required customers, it should be increased better promotional strategies offers and co-ordination with customers. Most of the customers have high expectation from the company and looking forward for better service. The best sources of attraction is television advertisement and print media and so company should cast more attractive way of advertisements highlighting buy one get one offers and discounts. This will help the company to attain new customer as well as retain old customers who play a very important role in word of mouth communication.
Page 70
BIBLIOGRAPHY
Kishore Biyani, Dipayan Baishya (2007): It happened in India: The story of Pantaloons, Big
Bazaar, Central and the great Indian consumer
Pradeep S. Mehta, CUTS Centre for Competition, Investment & Economic Regulation (Jaipur,
India) – (2006) - Preview, A functional competition policy for India
Graeff, Timothy R. “"Product comprehension and promotional strategies".” Journal of
Consumer Marketing, , 1995: pp.28 - 39.
Kisholoy Roy, Retail Management – Managing Retail Stores – Vrinda Publications
Rowley, Jennifer. “"Promotion and marketing communications in the information
marketplace",.” 1998: pp.383 - 387.
WEBSITES Www. futuregroup.com www.timesofindia.com www.economictimes.com www.businesstandered.com www.wikopedia.com
Page 71
ANNEXURE
Dear Respondent,
I am TRIBHUVAN KUMAR .K student of MBA 4th semester, at NEW HORIZON
COLLEGE OF ENGINEERING have undertaken a project titled “Effectiveness of
promotional strategies” at OMR Big Bazaar, Bangalore. Hence I request your kind co-
operation by sparing your precious time in answering the following questions and providing
information.
Name: …………………………….
Gender: male [ ] Female [ ]
Please specify your age group (years):
a) Less than 20-30 [ ] (b) 30-40[ ] (c) 40-50[ ] (d) 50above [ ]
Occupation:
(a) Business [ ] (b) Employee []
(c) Profession [ ] (d) Student [ ]
(e) House wife [ ]
Please specify the monthly income,
a) Less than 10,000( ) b) 10,000 to 20,000 ( )
c) 20,000 to 30,000 ( ) d) 30,000 above ( )
Q1. The frequently to visit the Big Bazaar.
Occasionally ( ) Once in a month ( )
Once in a week ( ) Once in fortnight ( ) Daily ( )
Q2. Which day in a week you prefer to visit Big Bazaar in particular day?
Sunday ( ) Monday ( ) Wednesday ( ) Friday ( ) Saturday ( )
Q3. Why do you prefer to visit Big Bazaar on the above day?
Holiday ( ) Promotion (offer) ( ) Stock over ( ) Less walk-ins ( )
Other ( )
Page 72
Q4. The aware of promotional offer at the Big Bazaar?
Yes ( ) No ( )
Q5. If yes what is the mode of awareness of promotional at Big Bazaar.
TV ( ) Newspaper ( ) Hoardings ( ) Internet ( ) Radio ( )
Q6. Rank the below given criteria which influence you the most for
Promotional offer at Big Bazaar?
Criteria Rank
TV
Newspaper
Hoardings
Internet
Radio
Q7. Did or the notice hear the about the promotional offer the today?
Yes ( ) No ( )
Q8. The promotional offer at Big Bazaar is and induces to make the
Purchase?
Strongly Agree ( ) Agree ( ) Neither Agree/nor Dis-agree ( )
Dis-Agree ( ) Strongly Dis-agree ( )
Q9. For the range of products of brands you expect promotional the offer.
Clothing ( ) Groceries ( ) Electronic Item ( ) Furniture ( ) Footwear ( )
Q10. Have you availed any offer during you recent visits to Big Bazaar?
Yes ( ) No ( )
Q11. From the following, which are the offers, you are aware of.
Page 73
a) Great exchange offers ( ) b) Buy one get one free ( )
c) Buy 3 apparels at 999 ( ) d) Discount the offer ( ) e) Free offer ( )
Q12. Do the communicate offers at Big Bazaar it your friends and relatives?
Yes ( ) No ( )
Q13. Where do the you find the following the better please the mark
At the Big Bazaar At other retail shops
Price
Quality
Product range
Promotional offers
Ambience
Q14. Do offers make you feel like visiting Big Bazaar again?
Yes ( ) No ( )
Q15. Kindly specify any suggestion for the better promotional offer at Big
Bazaar?
…………………………………………………………………………………
………………………………………………………………………………..
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