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Today’s Objective
• Learn promotion techniques that will get your
product in front of the public
How to Promote Your Crowdfunding
Campaign Like A Pro
Step by Step Guide to Campaign Creation
www.vestenergy.com
You’re in the right place.
Between 69 and 89 percent
of projects fail to reach their
goal.
So what’s the difference
between a winning campaign
and a failed campaign?
Preparation
If people don’t know you
exist they can’t support you.
There are 4 important areas
of promotion
#1 Research Your Target
Market
#2 Use Influencers
#3 Free PR
#4 Social Media
You can’t afford to target
everyone
Find out who they are and
what they are focused on
Factors to identify are Age,
Location, Gender, Income
Level, Marital or Family
Status
Look at psychographics of
the group
Use online searches to find
target market
Who are influencers?
How do you find
influencers?
How to find the most relevant
influencers?
• Google alerts
• Buzzsumo
• Socialmention.com
Why do you need an
influencer?
Because they know a lot of
people…
Free PR
How to get the word out about your story
One press release that gets
into print will generate a
nice business.
Other forms of free press:
• Writing articles
• Newsletters
• Free reports
• Radio
• Forums
• YouTube
CROWDFUNDING
INDUSTRY
Drive traffic with your own
crowd
Free tutorials at GCF
LearnFree.org
Social media is such a broad
topic
Since it is such a large topic, I invite you to join
one of my upcoming workshops on
crowdfunding to learn more. Click on the link
to register.
Learn how to promote your campaign
Step by Step
Create a project now at vestenergy.com