PROJECT STATUS UPDATE

ON COMMUNICATION DELIVERABLES

TABLE OF CONTENTS

COMMNUNICATION DELIVERABLES

UPDATE

BY HELLENA NAMBOGWE

COMMUNICATIONS COORDINATOR

U-PCLG

23rd January 2015

At Hotel africana

Supporting organisations

mediaimpact.org

twitter.com/mediaimpact

ssouthey@mediaimpact.org

Tell a Story,

Change the

World

PCI MEDIA IMPACT AT A GLANCE

Communications for

Development Organization

Specializing in Entertainment –

Education Approaches

Thematic areas include Health,

Environment, & Empowerment

Operating in over 30 countries

My Community Model focuses

on Capacity, Community, and

Change

We empower

communities

worldwide to

inspire positive

environmental

change through

storytelling and

creative

communications.

emotions.

Education(30%)

improves the knowledge

and skills of the audience

to make informed decisions

and change their

behavior.

Entertainment-Education

Entertainment(70%)

attracts and holds the

audience’s attention by

engaging their

Species Conservation in 9 Central, West, and East African Countries, and Laos

PCI Media Impact and PCLG Collaboration:

Why is Entertainment-Education important?

WHY E-E ?

Entertainment-Education helps to turn up the

volume on critical issues such as human-

wildlife conflict and fair distribution of NP

benefits.

Social Media

Link to program page on PCI

Media Impact website:

http://mediaimpact.org/produc

tion/mpa-mpa-nkuwe-lets-

share-2/

FINAL KEY ISSUES ADDRESSED

• Human-wildlife conflict( Crop Raiding)

• Equity and fair distribution of costs and benefits

from the NP.

Activities that have been done to address

the two key issues

a) Formative Research document was finalized (

Knowledge, Attitude and Behavior ).

b) Contents of the KAB document include, target

group, unsustainable, sustainable alternative

changes and Desirable changes

Journalist trainings

• This was removed due to its conditions of meeting

the project expectations

• The need for its larger budget

• Its impact on the project

• The need to increase the budget for other

achievable activities like music video,radio talk

shows

Conservation Song

(a) Issue: equity and fair distribution of benefits and costs

(b) Target group: general public

• Richard Kawesa was identified as an artist to compose the song.

• He was taken to Bwindi for an exposure trip with his 5 production team. I would like to thank UWA for levying off the fee of filming.

• The lyrics and video was developed and shared among key partners for comments before the final editing.

• Have a written a blog about the song and it has been published on IIED website and has been shared on the different social media platforms and different emails

• www.iied.org/composing-songs-for-conservation-our-journey-bwindi-impenetrable

Kawesa with his production crew in Bwindi

FINAL DELIVERY OF THE SONG

• Audio CD with 256 kbps MP3 file AND Original

project file

• Release forms from artists, and or performers

• Contracts for production house and musicians

• Lyrics in text document.

• Video hard drive with HD 1080X720 MOV files of all

products AND lower HD version h.264 of all same

products. Master footage (source camera files), in a

hard drive. Release forms of people appearing in

videos and contracts of participating staff.

Audience Feedback on Music Video Blog

• 5 comments from IIED website

• UPCLG facebook

Comic strip

• issue: human-wildlife conflict

• Target group: school going children

• The illustration company called ‘Elemental edge’

has been identified, has given us the different

possible costs and concepts.

• According to our budget line of $1500 we need a

bigger budget to deliver this activity.

Comic illustration

Costs of the three alternatives

•Comic illustration

•2D animation

•3D animation

Comic examples

pro and cons of comic strip

Pros

• The message is fun and can be shared among the

teens,

• No need for electricity

• The message is very easy to understand, even for

illiterate audiences.

Cons

• The message might reach to very few members,

very few people can access the newspapers

everyday

Series of 45 sec Animated awareness

videos for wildlife conservation

No. Unit cost Quantity Total cost

Concept creation 600,000 1 600,000

2D animation 960,000 5 4,800,000

3D character modeling,

rigging and animation

2,540,000 5 12,700,000

Composition and editing 980,000 5 4,900,000

Total 23,000,000

Animated 2-Minutes Awareness video for

Wildlife Conservation

Activitiy Unit cost Quantity Total cost

Concept creation 800,000 1 8000,000

2D animation 1,600,000 1 1,600,00

3D character modeling,

rigging and animation

5,600,000 1 5,600,000

Compositing and editing 1,200,000 1 1,200,000

Total 9,200,000

Costs of running comic illustration in a

newspaper

RATES

• Weekly basi: on page 3 per day (6*6)

Colored =2.700,000/-

Black =1.800,000/-

These costs excludes the creation and composition

costs.

Alternative B: publishing book with a storyline

Alternative C: publishing like tree talk

RADIO TALKSHOW PROGRAMS

• Issue: Equal and fair distribution of costs and

benefits from BINP

Though there was change in the issue, questions

were designed in relation to revenue sharing

• Target group: Policy makers, conservationists and

general public

RADIO TALKSHOW PROGRAMS

PERIOD GUESTS PURPOSE

Wednesday, 17th/12/14 (8-9) morning show with Chris Obore, Aisha and Ben Mwine

DR.PANTA KASOMA (JGI)

MR. GEORGE OWOYESIGIRE

(Senior Wildlife Officer)

Ministry of Tourism, Wildlife

and Antiquities

FIRST SHOW

(INTRODUCTION OF THE

ISSUE)

Thursday, 18th/12/14 (7-8pm)

Evening show (Hot seat)

Host: Patrick Kamara

DR.GLADYS KALEMA-

ZIKUSOKA (CTPH)

MR. SAM AMANYA (UWA)

SECOND SHOW (CALL FOR

ACTION)

Monday, 22nd/12/14 (6-9am)

host: Ben Mwine

DR. ARTHUR MUGISHA (IUCN)

DR. Robert Bitahiro (ITFC)

THIRD SHOW (WAY

FORWARD)

Talk Show M/E

• A content analysis of the recorded and transcribed

call-in shows could be conducted in order to explore

the quality of the interaction between the radio host

and experts with audience members, quality of

experts input, etc.

• Upcoming blog on talk show design and

implementation process

Timeline

• The project has been added extra two months until

the end of

Expected results

CHALLENGES

• Very Limited budget

• High costs compared to the planned rates in the

budget

• Changing of the activities from the initial ones

• Very limited time of project implementation

• Lack of camera and video

• Delay responses from PCLG members when

consented

• Lack of support from different stakeholders

Recommendations

• Get more money in order to finalise the activities

• Get a separate for journalist’ trainings

• The project should get a camera for better

accountability

• A Special budget is needed for the dissemination of

the activities

• Extra budget for monitoring and evaluation

THANK YOU to our partners, donors and all

stakeholders