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STRATEGIC WATERSHEDSCALE OUTREACH AND THE EFFECTIVENESS ON AWARENESS AND IMPLEMENTATION OF CONSERVATION PRACTICES BY PRODUCERS IN THE MACKINAW RIVER WATERSHED, ILLINOIS Kirkham, K. G. 1 , Maybanks, A. R. 1 , Bohnhoff, K. L. 2 , Kraft, J. R. 3 , Twait, R. M. 4 , Lemke, A. M. 1 1 The Nature Conservancy, Peoria, IL, USA 2 McLean County Natural Resources Conservation Service, Normal, IL, USA 3 McLean County Soil and Water Conservation Service, Normal, IL, USA 4 City of Bloomington, Bloomington, IL, USA

Strategic watershed scale outreach

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69th SWCS International Annual Conference “Making Waves in Conservation: Our Life on Land and Its Impact on Water” July 27-30, 2014 Lombard, IL

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Page 1: Strategic watershed scale outreach

STRATEGIC WATERSHED‐SCALE OUTREACH AND THE EFFECTIVENESS ON AWARENESS AND IMPLEMENTATION OF CONSERVATION 

PRACTICES BY PRODUCERS IN THE MACKINAW RIVER WATERSHED, ILLINOIS

Kirkham, K. G.1, Maybanks, A. R.1, Bohnhoff, K. L.2, Kraft, J. R.3, Twait, R. M.4,Lemke, A. M.1

1The Nature Conservancy, Peoria, IL, USA2McLean County Natural Resources Conservation Service, Normal, IL, USA 

3McLean County Soil and Water Conservation Service, Normal, IL, USA4City of Bloomington, Bloomington, IL, USA

Page 2: Strategic watershed scale outreach

Authors

Jackie Kraft, McLean County SWCDKent Bohnhoff, McLean County  NRCS

Maria Lemke, The Nature Conservancy

Ashley Maybanks, The Nature Conservancy Rick Twait, City of Bloomington

Page 3: Strategic watershed scale outreach

USGS gaging stations

Lake EvergreenLake Bloomington

Research and Demonstration Farm

Paired Watershed

Drinking Watershed

Project

Mackinaw River Project SitesIllinois River

Mississippi River

Page 4: Strategic watershed scale outreach

Questions:  Paired Watershed(1) Does outreach increase awareness of cost‐share 

programs and the application of conservationpractices? 

(2) How well do conservation practices work to improvewater quality, hydrology, and biodiversity?

(3) What encourages landowners to apply conservationpractices? 

Page 5: Strategic watershed scale outreach

Bray Creek (high intensity)

Outreach: 2000‐2003

Local farmer

Frog Alley and Bray Creek (broadcast outreach)

•  Flyers, newsletters: Information on conservation programs•  County‐wide workshops, field demonstrations, tours: Strip‐till, habitat restoration, cost‐share programs 

•  County‐wide program through CPP: Paid $10 per acre to producers that adopted strip‐till (40 or 80 acres)•  County‐wide promotion of CPP cost‐share programs (strip‐till, grassed waterways)

Frog Alley(broadcast)

• Introductory newsletter, schedule of outreach events• One‐on‐one site visits• Workshops: no‐till• Tours: constructed wetlands• Additional $10 per acre to adopt strip‐till

Bray Creek:  High Intensity Outreach

Page 6: Strategic watershed scale outreach

p=0.047

p=0.004

p=0.007

Lemke et al., 2011 JEQ 40:1215‐1228

Page 7: Strategic watershed scale outreach

Bray Creek (high intensity outreach)

Henline Creek(broadcast outreach)

Surveys: 2000 (pre‐outreach) – 2003 (post‐outreach)

Local farm manager

Determine the effectiveness of outreach efforts at increasing:

(1) Familiarity with cost‐share programs

(2) Participation in cost‐share programs

(3) General awareness of agricultural threats to the watershed

Page 8: Strategic watershed scale outreach

Survey Results:  Conservation and farming practices ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

Bray Creek watershed(High intensity outreach)

Henline Creek watershed(Broadcast outreach method)

Conservation practice 2000 2003 Difference 2000 2003 Difference(%) (%) (%) (%) (%) (%)

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐Grassed waterway 50 92 +42* 53 53 0Stream buffers 8 17 +9 42 37 ‐5Terraces 0 0 0 0 5 +5Contour farming 0 0 0 0 0 0Conservation tillage1 83 92 +9 89 89 0‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐1 Conservation tillage was defined as at least 30% of residue from previous crop remaining on  field surface after  planting does not exclude chisel plowing, disking, or cultivation of soybean residue in the spring.

* p < 0.05

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Bray Creek (high intensity) Henline Creek (broadcast)2000 (%) 2003 (%) Difference (%) 2000 (%) 2003 (%) Difference (%)

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

Survey results: Familiarity and participation in programs

FamiliarityCREP 25 92 +67*** 47 95 +48**WRP 58 100 +42* 79 100 +21*SSRP 58 83 +25 89 100 +11CPP 100 100 0 100 100 0CRP 100 100 0 100 100 0

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

CREP 8 0 ‐8 11 5 ‐6WRP 8 17 +9 0 5 +5SSRP 0 8 +8 21 11 ‐10CPP 33 75 +42* 32 58 +26CRP 8 8 0 32 11 ‐21

Participation

* p < 0.05; ** p<0.01; *** p< 0.001‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

CREP: Conservation Reserve Enhancement ProgramWRP: Wetlands Reserve ProgramSSRP: Streambank Stabilization and Restoration Program

CPP: Conservation Practices ProgramCRP: Conservation Reserve Program

C2000: IL Dept. Natural Resources Conservation 2000 Ecosystem Program

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Mean Ra

nk(1=low

, 2=m

edium, 3=h

igh)

1

2

32000 2003

Disincentives

1

2

3

Bray Creek (intense outreach)

Henline Creek (broadcast outreach)

IncentivesSurvey results

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(1) Broadcast outreach methods did increase awareness of several cost‐share programs

(2) Only those farmers that received intensive outreach significantly increased participation in these programs

(3) Disincentives included complexity of application processes, too many programchanges, and untimely application periods

(4) Incentives included financial and technical assistance provided in a timely manner

(5) Surveys suggested that the best way to introduce new practices to farmers was to first implement them as demonstration sites

Summary of Survey Results

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What size of wetland is most effective at reducing nutrients in tile runoff?

Inlet

Cell 1 Cell 2 Cell 3Tile

3% 3% 3%

6%c

9%

Monitornutrients& flow

Monitornutrients& flow

Monitornutrients& flow

Monitornutrients& flow

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N

Demonstrate many conservation practices on a working farm

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How do winter cover crops influence nutrient export from tile‐drained farmland?

NRCS Conservation Innovation Grant 2011‐2013

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USGS gaging stations

Lake EvergreenLake Bloomington

Drinking Watershed Project

Mackinaw River Project SitesIllinois River

Mississippi River

Six Mile Creek Watershed• 25,730 acres• Evergreen Lake

Money Creek Watershed• 43,100 acres• Lake Bloomington

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Mackinaw Drinking Watersheds ProjectInnovative Partnerships

Not‐for Profit:  The Nature Conservancy, Environmental Defense Fund

Federal Government (USDA):  Natural Resources Conservation Service (NRCS), Farm Service Agency (FSA)

State Government and Universities: University of Illinois Urbana‐Champaign, Illinois State University, Ball State University, Soil and Water Conservation District

Local:  City of Bloomington and landowners/farmers

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Long‐term goals:• To reduce nitrate loading to Lake Bloomington, the source of water for 80,000 people and Bloomington and Normal, IL.

• To construct tile‐drainage treatment wetlands and nutrient management practices at scale throughout the Lake Bloomington watershed.  

• A proof of concept study that proposes a more sustainable approach to agricultural runoff than solely an engineering solution. 

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Conservation PracticesCRP CP‐39:  Farmable Wetlands Program 50% cost‐share 40% practice incentive payment 

$100/acre signing incentive payment

CRP annual soil rental payments + 20%

ADAPT Network Nitrogen field trials on corn (rate, timing, methods)

Corn stalk and soil testing, aerial imagery to determine nitrogen uptake

Nitrogen management plan

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Use watershed conservation address nutrient concerns in local drinking water supply

USDA‐NRCS Conservation Innovation Grant : 2012‐2015

Outreachcoordinator

Strategies:(1) Increase practice effectiveness

(2) Utilize an integrated and diverse “team” of partners

(3) Increase implementation

: watershed mapping, monitoring, strategic placement of practices

: broadcast + precision outreach

: municipal government, state/federaland local agencies, universities, agricultural & conservation organizations

‐ Additional outreach resources and assistance‐ Simplify enrollment process‐ Provide assistance in timely manner

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CHECKLIST FOR CP-39 WETLAND

Location: County:

Task Method for Completion Completed: Y/N

Sign CRP-2 worksheet Landowner must go to local FSA office to coordinate signing of CRP-2.

Completed

Wetland Design Engineer is notified that landowner is interested in a wetland and proceeds with developing a wetland design.

Completed

Conservation Plan of Operation (CPO)

NRCS will develop a Conservation Plan of Operation and Detailed Map explaining wetland pool/buffer location and costs for wetland construction.

[Note: If canceling part of an existing CRP contract (CP21 grass filter strip), NRCS also makes any necessary amendments to CPO and revises map of remaining CP21 grass filter strip acres.]

Completed

Review of CPO, Detailed Map, and Design

Landowner will be asked by local NRCS/SWCD personnel to review CPO, Detailed Map, and Wetland Design.

Completed

Sign CRP-1 Contract Landowner must go to local FSA office to coordinate signing of CRP-1 contract.

Completed

Signing Incentive Payment (SIP)

Once FSA County Committee (COC) approves CRP-1, CPO and supporting documents, FSA can issue the SIP payment (currently $100/acre).

Completed

Implementation of CP-39 contract agreement

Landowner implements CP-39 contract agreement including all seeding. Seeding dates for late summer are August 1 – September 10 and spring period is Early Spring – May 15.

Completed

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Q: If I enroll land in the Conservation Reserve Program Farmable Wetlands Program CP39 to construct a wetland to treat tile drainage water, can I remove the wetland after the expiration of the CRP contract if I choose to?

Q: Will my constructed wetland interfere with the effectiveness of my tile drainage system?

Q: How long should I expect the process of enrolling in CRP CP39 and constructing the wetland to take?

Q: Can I put a wetland in an existing CRP buffer area?

Question and Answer Document for Constructed Wetlands

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Green Light Map

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Lessons Learned: (1) Integrated outreach teams comprised of stakeholders and local 

conservation agencies‐ Familiarity with producers‐ Relieve some of the demands on limited conservation agency staff time

(2)  Workshops and demonstrations are important to introduce new farming and conservation programs, but one‐on‐one outreach is key

(3) Developing relationship with producers is extremely important ‐ This takes time‐ Important to be transparent‐ Follow through (do what you say you are going to do)

Strategies:• Support a landowner‐based outreach program

• Create a forum for interchange of ideas between producers, conservation organizations,agricultural agencies

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Collaborators, Partners and Funding Sources:Natural Resources and Conservation Service (NRCS)Soil and Water Conservation District (SWCD)University of Illinois at Champaign‐Urbana (UIUC)Environmental Defense Fund (EDF)/Walton Family FoundationCity of Bloomington,  IllinoisWorld Wildlife FoundationPrivate landowners and producersIllinois State University (ISU)MonsantoDuPont ‐PioneerLumpkin Family FoundationIllinois State Water Survey (ISWS)AGREM LLC Illinois Department of Natural Resources (IDNR)Southern Illinois University (SIU)Ducks Unlimited (DU)Illinois Natural History Survey (INHS)Illinois State Geological Survey (ISGS)Illinois Environmental Protection Agency (IEPA)United States Environmental Protection Agency (USEPA)United States Department of Agriculture (USDA)Kellogg Foundation; Mackinaw River Partnership

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Questions?