READY,

The Belazu Ingredient Company in partnership with Veris

Driving CR with Internal Communications

STEADY, GREEN!

Our PartnershipThe Belazu Ingredient Company

⁄Supplier of premium, authentic Mediterranean products to the food industry, including olives, oils, antipasti and pesto.

Veris

⁄Designs and implements sustainability programmes for business. Results are built through engaging the whole business from the ‘inside out’, delivering unique green visions for CSR ambitious companies.

Working in partnership since November 2012 to embed sustainable behaviours across the business as a central focus and responsibility of every member of the team.

Partnership Objectives

⁄Drive sustainability across the Belazu Ingredient business

⁄Engage and motivate all key stakeholders on the sustainability plan, supporting operational and commercial improvements.

⁄Capture and reward positive actions that can be shared across the site to inspire and motivate others, to share knowledge and foster collaboration as a learning organisation.

⁄Position The Belazu Ingredient Company as a leader in environmental sustainability with impeccable green credentials.

⁄Raise awareness amongst key target audiences whilst cementing leadership status for competitive advantage via awards, accreditations and partnerships.

Internal Comms Framework

⁄Link environmental ambitions and targets to the local community and people angle to resonate more with employees

⁄Be as creative and visual as possible – often fairly dry stats and information to cascade out

⁄Be honest and transparent – authenticity is key

⁄Connect the action and result to the individual – show shared benefit for collective impact

⁄Maintain the momentum – regular communications and updates

⁄Make it interactive – voting, feedback, pledges, challenges, reward & recognition

⁄Involve all levels of management – prove commitment at senior level on an ongoing basis

⁄Use different communication mediums – understand best route by employee group eg digital or print, face to face etc

⁄Measurement – annual impact assessment via surveys and tracking employee involvement

Introducing…Ready, Steady, Green!A bespoke Green identity & engagement strategy to drive

operational improvement

Ongoing Communications⁄Monthly sustainability workshop to enhance environmental know-how & promote collaboration & knowledge share.⁄Monthly Eco Angel reward & recognition programme (peer nominated).⁄Monthly ‘Fresh Olive Go Green’ communication board as consistent, accessible information hub.⁄Bi-annual seasonal roadshow, celebrating success and re-engaging with the wider team to maintain recycling momentum.

28 Eco Angels

!

Introducing…Ready, Steady, Green!A bespoke Green identity & engagement strategy to drive

operational improvement

MONTHLY RECYCLING PERFORMANCE

GREEN TEAM INFORMATION

MONTHLY TOPICAL PIECEECO ANGEL INITIATIVE

Introducing…Ready, Steady, Green!A bespoke Green identity & engagement strategy to drive

operational improvementSummer Campaign 2014

Introducing…Ready, Steady, Green!A bespoke Green identity & engagement strategy to drive

operational improvementChristmas Campaign 2014

Coming soon…Summer Campaign 2015…

Ready, Steady, Green! AchievementsTransformational results… 19% to 90% average monthly

recovery rate

100% inedible food waste sent to Anaerobic DigestionCarbon savings via Anaerobic Digestion – 99 tonnes

Average monthly waste production – 15 tonnes

Average monthly recovery rate – 90%

Zero waste to landfill within 1 month of programme launch

10% materials used to create renewable energy

*Figures shown November 2012-March 2015

Ready, Steady, Green! AchievementsStrengthened ties with the local community through donation of

surplus, fit for consumption food items

156 tubs of Olympia olives to Weldon Activity Centre, a day

care centre for disabled adults in Harrow. They used the olives to

make olive bread!

3 dolavs of bread to Regeneration RISE in Ealing, who tackle isolation within the local

elderly population through their community lunch and activity days.

96 tubs of Belazu Vinci snack olives donated to the Best Before Project,

awaiting distribution to local community groups from their

Northwood Hills facility.

1,800 tubs of olives donated.

Here’s some highlights…

Ready, Steady, Green! Achievements

MRW Corporate Recycler of the Year

9 industry awards!

Ready, Steady, Green! AchievementsAll thanks to the commitment of The Fresh Olive team

Engagement in Action: https://www.youtube.com/watch?v=LqVgnqS7U6k

Very little material goes to waste2012: 10%2014: 65%

Environmental communications are very clear2012: 56%2014: 83%

My colleagues are committed to recycling

2012: 90%2014: 100%

⁄ Bi-annual Eco Surveys to track progress & capture any Bright

Green Ideas:

Our LearningsOur ongoing sustainability journey remains focused on continuous improvement opportunities around behavioural change

1. Understand the drivers that motivate action for your teams2. Tailor messages and benefits for personal relevance to the audience3. Balance long-term and short-term sustainability goals4. Create strategies for long-term relationships with customers5. Make those claims bullet proof, through substantiation6. Make sure your sustainability activities relate to core business values7. Use storytelling and compelling messages to communicate and engage people8. Tell people the good and the bad for full transparency9. Benchmark and measure to build commitment and implement improvement10. Demonstrate what you are talking about, prove you are doing the things you

say. 11. Use creativity and design to make sustainability information more interesting

and exciting12. Communicate in a fun and entertaining way to engage people and encourage

the message to be spread13. Use simple, jargon free language that is to the point14. Understand who it is you’re talking to and what tone will be most effective.15. Employees are actively motivated and rewarded