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IMPROVE RECYCLING RATES IN THAILAND VIA
BIN DESIGNS THAT SUIT LOCAL BEHAVIOURS & ENHANCED COLLECTION
SYSTEMS
To Implement an Economically Sustainable & Locally Structured Recycling Collection System
via the Informal SectorFirst Year Only: Budget: US$150,000+ for Feasibility, Project Design & Beta Testing
• Design recycling bins that suit the Thai urban environment: • Key partner: Faculty of Industrial Design -‐ Suan Sunandha Rajabhat University &
TBA
• Design more efficient collection systems: • Key partner: Koln International School of Design: Service Design.
Budget pays: Research, Design Materials, Project Manager Salary, Project Manager Assistant, Design Workshops/Mentoring with Thai Design Professionals, Systems Analyst, Miscellaneous Expenses
All Donations in Thailand are Tax Deductable
Our partnership with Suan SunandhaRajabhat University enables the Keep
Thailand Beautiful / Project Recycle Thailand to provide tax deductions of 200%
Packaging Co’s
Waste Sources
Household
Informal Sector: Sa Leng*
LowStatus
HighStatus
RecyclingDepots
Soi
Formal SectorBMA / Local Government Collection
Formal Sector
Govt / BMAMediumStatus
All OtherBusinesses
Manufacturers
Hotels, Resorts
C-‐Stores
IndustryWaste
District
Not part of our scope of works
WasteCollection
Waste Processing
*Sa Leng: Thai word for scavenger
PART 1THE
MECHANICSOF RECYCLING
THE PROBLEM
The green and yellow bins suit western countries but are impractical for use here in Thailand. In addition the collection system fails as can be noted by overflowing trash, requiring manual separation by the Sa Leng or it just ends up in landfill.
NO STRUCTURED RECYCLING COLLECTION
SYSTEM WITHIN THE INFORMAL
SECTOR
Many microsystems in place that
create organised chaos
The problem may seem
overwhelming to fix
Recycling collection has
been encouraged as a
free for all
The Saleng may feel
they cannot make changeor organise themselves
MOST BIN DESIGNS DO NOT SUIT THE THAI URBAN LANDSCAPE
80% of all recycling is
collected within the informal sector & most
people don’t trust the Sa Leng
Each individual business or home
decides for themselves what, when & how to
recycle
Actual education on recycled is very
limited
While there are calls for a
recycling system, the government remains silenton regulation
SEASONAL VARIABLES AFFECT RECYCLING COLLECTION RATES
Jan DecJuly
20%
50%
Current rates of recycling
100%
Wet season, recycling rates decline
Projection after 3 years
CURRENT RECYCLING PRACTICES CAN BE
LUCK & OPPORTUNITY
Our approach is to work from the bottom-‐up
What others think are the problems
ü Whilst many see education as the main issue, education alone without a structured waste collection program will not work.
ü Whilst industry believes government regulation is one answer, that too will be difficult to enforce unless there is a structured collection program in place
More materials can be recycled if there are both better bin designs for behaviour change and a structured collection system.
PART 2THE
MECHANICSOF RECYCLING
THE SOLUTION
ü Increase recycling from 20% to 50% within 10 years – not just the easy recyclables…
ü Put a recycling bin in every household, business and light industry in Thailand…
ü Which will reduce landfill
ü Increase incomes for all those who buy and sell recycling materials (including households)
ü Support government regulation
ü Government regulations can be implemented within an existing workable system and the Sa Leng are not marginalised even further.
Our Aim
The Numbers
20.6 million households1.6 million businesses
(Source: National Statistic Office, 2010)
Except there may be up to 5 million businesses once we count the informal economy
How?1st Year: New Bin Designs & Improved Local Collection Systems
2nd Year: The Execution -‐ Four Pilot Projects
3rd Year – Education, Nation-‐wide Roll-‐out
“Design isn’t about objects,
it’s about every day decisions”
Quote by Anon Pairot, Thai designer
1st YearDesigns -‐ Bin and Collection Systems
üCollaborate with University Design Faculties to research, design and test prototypes of bin designs that suit the Thai residential and SME sector.
üThe Industrial Design Faculty of Suan Sunandha Rajabhat University will manage residential designs
ü 2nd University will manage Light Industry and Convenience Stores
üAlongside the new bin designs, acceptance testing of a structured collection system will be conducted with a select group of Sa Leng within the trial area. Here we can also ascertain what of support systems need to be put into place for the Sa Leng
Awareness and communication channelsü Create brand -‐ “Keep Thailand Beautiful”ü Create website – www.keepthailandbeautiful.orgü Establish social media platformsü Newsletter ü Create logo
To establish an easily identifiable wholly Thai program toenable education, branding, website, pamphlets & recyclingcontainers in later stages.
1st Year
Identify & Build in Support Systems ü Develop new business models as incentive for the Sa Leng to drive
the change• Bring in NGO’s and other organisations to educate the Sa Leng
ü Identify new work opportunities for the Sa Leng• By virtue of a structured collection system some Sa Lengmay need to be
transitioned to other new work opportunities that will arise.
1st Year
These images show how local residents in Petchburi, a town approximately 160km south ofBangkok, have used old paint containers for the Sa Leng to collect recycling materials in a moreefficient way.
Thai’s want to recycle yet structure is the key
PART 3THE
MECHANICSOF RECYCLING
THE EXECUTION
The Sa Leng will be the agents of change in this
project
No. 1
They will create, build and operate the recycling of trash as a business
with a territory, assets & a customer base.
No. 2
They will offer their customers a choice of recycling containers according to their
customer’s circumstances & requirements.
No. 3
The Sa Leng will educate (it is called marketing), their customers in order to grow their business.
No. 4
• Second Year:• 4 Pilot Projects
Estimated Budget ($200K): Small Business Educators, Systems Analyst, Project Manager salary, Project Manager Assistant, Website, Miscellaneous Expenses
• Third Year:Budget: To be decided
Based on Outcomes of 1st Year Funded Project:
Acceptance of the goal of establishing
a structured recycling program
Via Pilot
Projects
2nd Year: Acceptance Testing
2nd Year: #1 Pilot Project
Micro pilot project
Acceptance Testing within 3 ~ 5 streets
Duration: 3-‐months
Expand & Scale UpAcceptance Testing within 3 ~ 5 city blocks
Duration: 3-‐months
2nd Year: #2 Pilot Project
Convenience Stores
• Convenience Stores, light industry, street stalls and SME’s present their own unique set of problems
• One corporate partner -‐Leadership from industry
Duration: 3-‐months
2nd Year: #3 Pilot Project
Expand & Scale Up
Select one district to ensure scale is practical and workable
Duration: 3-‐months
2nd Year: #4 Pilot Project
3rd Year: Integration, Education &
Miscellaneous
STAGE 3
Setting the Foundations for a
Nation-‐wide Recycling Program
Connecting Communities
UbonRatchathani
UdoniThani
Kanchanburi
Songkhla
SuratThani
Chiang Mai
Hat Thai
The image part with
The
The
The
The
The
DTAC
InternetWeb Server
Applications
Approver / Admin
SMS
Voice Message
InteractiveVoicePortal
The
Information Collection and Distribution System: DTAC
1.1
1.22.1
2.2
34.1
5
4.2 6
4.3
7
On-‐going SupportContinuous
Validation
3rd Year: Integration, Education & Miscellaneous
WHERE DO WE START?
If I could wish for something, I would wish
for neither wealth nor power,but the passion for possibility.
I would wish only for an eye which, eternally young eternally burnswith the longing to see possibility
…Soren Kierkegaard