Final Meeting ESF-funded project Leinen los – Zukunft und Jobmotor Wassertourimus

“Cast off! Job motor …”

EXPO 2015 in Milan

Construction of waterways

tourism related infrastructure

March 17, 2015 - Claudio Repossi

Parco del Ticino

Parco Agricolo Sud Milano

Parco Adda Nord

Territory of the Navigli System

Actions towards Milano EXPO 2015

Infrastructure

• Green&Blue ring

• Integrated action plan “PIA Navigli”

• Waterway

Lake Maggiore – Milan

Events

• Expo in Città

• NavigaMI

• Navigli Acqua Festival

• Itineraries (Leonardo’s Routes, Acqua Bella e Buona)

Infrastructure PIA NAVIGLI

Lead Partner:

Consorzio Est Ticino Villoresi Partners:

Navigli Lombardi Parco Lombardo della Valle del Ticino

Parco Agricolo Sud Milano Parco Adda Nord

Parco delle Groane Timeline: from January 2013 to June 2015 Investment: 45 Millions €

Integrated Action Plan for the execution of a programme of infrastructure works and a series of initiatives aimed at developing tourism through the cultural and natural resources of the System of the Navigli canals and the waterways in Lombardy in the context of Expo 2015

The concrete steps to be taken in this geographic area to consolidate places which have already been developed as well as overhaul other pre-existing elements or develop completely new locations, can be summed up in three main categories of intervention:

a) the nature and culture component with a focus on the traditions and memory of elements in the landscape;

b) the utilisation and recreation component, which can appeal to local, Italian and foreign tourists;

c) the strategic component which operates on a larger geographic scale through networks and systems and serve as a condition for the virtuous administration of components a) and b)

Naviglio Martesana – Concesa di Trezzo

PIA NAVIGLI Navigli Lombardi

• Action N1 - Tourist signage A unified system of tourist signage to mark the local, natural and cultural highlights along the Navigli

The specific aim, as far as Navigli Lombardi is concerned, is to create a signage system that guarantees ‘continuity of identity’ for the entire system

• Action N2 - Information system Development of a Navigli information system: Navigli APP (I-Os and Android) , web and social media network

for the unified promotion of the tourism and cultural highlights of the Navigli (in Italian and English).

• Action N3 - Floating Pontoons

Installation of floating pontoons to increase moorings on the Naviglio Martesana (n°2) and to bring the landing stage of Abbiategrasso on the Naviglio Grande up to standard.

• Action N4 - Landing stages

Redevelopment of n° 8 existing landing stages along the Naviglio Grande

(maintenance, construction of facilities and bike-ferry interchange)

PIA NAVIGLI Tourist signage

• The Navigli System comprises a network of canals with a total length of over 150 km and there are almost always towpaths which, for reasons of maintenance and free circulation of pedestrian and cycle traffic, are used by countless individuals and vehicles on a day to day basis.

• These towpaths are outside of the normal road system and therefore are often lacking signposts or reference points to give directions about local features and geographic location.

• The intention of the project is to eliminate this problem by posting the entire canal system with tracks leading off from the Navigli into the major centres of historical, architectural, natural, cultural and recreational interest, creating signage (n°178) to give generic and immediate information on the place in question

Plate single material 190cm high and 45cm (including map) or 35cm wide Serigraphy in 2 colors

Project rendering Morimondo - Naviglio di Bereguardo

PIA NAVIGLI Tourist signage

PIA NAVIGLI

Tourist signage

Naviglio Bereguardo – Besate Naviglio Grande – Robecco sul Naviglio

PIA NAVIGLI web&mobile plan

Web plan • There will be an overhaul of the portal

www.naviglilombardi.it in order to boost web communication and improve the architecture and user-friendliness of the site also via Social Media (Facebook, Instagram, Youtube, …).

• It will be possible to consult all the historical, cultural and environmental information and the Navigli Lombardi area will become better known through the interactive maps with standardised or customisable tourist routes. Users will be able to profile themselves by indicating their tastes and preferences and so create their own personalised tour guides (times required for itineraries, means of transport, points of interest, accommodation along the route, etc.).

Mobile Plan • The Mobile Plan involves creating a

client/server application solution for iOs and Android platforms on Smartphone and Tablet devices. This solution will provide a mobile area system which allows the user to interact with the territory, increasing the information content with geo-referencing of the resources available in the area subdivided according to category: culture, tourism, economy, etc.

• The system is multilingual (originally Italian-English with subsequent inclusion of other foreign languages).

TAV 01

Attracco con pagliolato in legno

nautico di pregio

The operation involves construction and subsequent installation of movable landing stages made out of metal. This structure, which is extremely simple from a structural viewpoint but extremely effective in terms of utilisation, consists of a gangway connected to the shore which rests on a floating structure at the other end which serves as a mooring for boats. The major advantage of these constructions which will be located in three different municipalities is how quickly and easily they can be moved around the canal network since the gangway can be supported by floats and transported along the waterways. These structures also make it possible to use boats for the disabled along the Navigli tourist system since the slant of the gangway can be reduced to the legal limits.

PIA NAVIGLI floating pontoons

Vaprio d’Adda Casa del Custode delle Acque (historical building - 1542) Interactive museum dedicated to Leonardo da Vinci who lived in Vaprio d’Adda during his second Milanese period

PIA NAVIGLI floating pontoons

Trezzo sull’Adda Where Naviglio Martesana takes water from River Adda.

PIA NAVIGLI floating pontoons

Abbiategrasso Here it is an element added to the existing structure giving solution to some problems (related to the water level)

PIA NAVIGLI floating pontoons

The landing stages constructed in the recent or distant past which have been renovated are elements which bring together the landscape and social life of the communities located along the Naviglio Grande, for many centuries the route of preference for the transport of goods and people to and from Milan. Landing stages and pedestrian and cycle paths in good or excellent condition are a genuine opportunity to incentivate tourism in various localities and the surrounding areas. They also provide the conditions which allow tour operators to propose reasonably priced tour packages both for the EXPO and over the long term. Where necessary, improvements will be made for tourist navigation to make mooring easier for the boats. These landing stages will be identified in special information noticeboard and in the vicinity information totems will give information on points of tourist/cultural interest. There are also plans to add a new dimension to the navigation package by providing bicycles in order to integrate the boat trip with a bicycle ride around the area.

Il barchett di Boffalora e l’approdo

PIA NAVIGLI Landing stages

The n°8 landing stages concerned are located in: Castelletto di Cuggiono, Bernate, Boffalora, Ponte Vecchio di Magenta, Robecco, Cassinetta di Lugagnano, Gaggiano, Corsico .

Naviglio Grande - Cassinetta di Lugagnano

PIA NAVIGLI Landing stages

Naviglio Grande - Robecco sul Naviglio

PIA NAVIGLI Landing stages

Boat & bike for tourism packages Totem - info point

PIA NAVIGLI Landing stages

Navigli Events & Itineraries

ART AND

CULTURE

DESIGN

SPORT

AND

ENTERTAINMENT

NAUTICAL - LAKES

GASTRONOMY

FASHION

Cross-checking Navigli System with Milan Excellences

EXPO in Città Floating platforms for events in Milan

EXPO in Città Floating platforms for events in Milan

NAVIGLI ACQUA FESTIVAL

The first edition of “FAN” (2013), which was intended to be an experiment to demonstrate the potential of the Navigli System and the Darsena dock as its hub, featured a series of micro events (exhibitions, workshops, installations and artistic performances) in collaboration with a number of subjects operating in the arts and academia (NABA, Politecnico, Columbia University, Cracking Art Group and other professional artists). The second edition (2014) included also events linked with other Milanese fairs (e.g. “Salone del Mobile”) and the floating structures had a relation with courtyards and some of the most picturesque locations along the Navigli to host the various events.

In 2015 it is included in the main event “Expo in Città” The aim is to create an art park, restoring vitality and stimulus to an area which is a symbol of the city, improving the quality of life of the residents as well as the level of services on offer.

area attrezzata coperta area scoperta

30 mq 30 mq 60 mq

30 mq 60 mq 30 mq 45 mq 45 mq 30 mq

6

2,5 5

24

Patronage: Partnership :

CRACKINGARTGROUP

NAVIGLI ACQUA FESTIVAL

DESCRIPTION: a Festival of initiatives on the water dedicated to art, design & architecture, literature, sports, food and wine. FAN wants to valorize the ancient Navigli canal system and its element (water) through performance art exhibitions, university workshops, labs for adults and children, musical and theatrical performances, food and wine tasting, sport events along the Navigli in Milan and in those Municipalities included in the Navigli System that will join the Festival. Thanks to the collaboration with CrackingArtGroup, Wildstylers Media & Atom Tinelli (street artists), Accademia Teatro alla Scala (Scala Theatre academy), Politecnico of Milan and Columbia University in New York, NABA, Fondazione Cineteca Italiana, local associations, local authorities and several artists it was possible to arrange a rich program of events and initiatives during the two weeks of Festival.

PERIOD: in previous edition 2 weeks in mid April, in 2015 it will be from April to Octopber being in relation with the EXPO period. TARGET: regular and occasional canal users, tourists, professionals, schools, families, art, literature, entertainment, gastronomy and sports enthusiasts.. ATTENDANCE: in 2013 / 2014 ‐ about 200.000 people. PARTNER: Como Chamber of Commerce, Accademia Teatro alla Scala, Fondazione Cineteca Italiana, Fondazione Mondadori, IED Gally Academy, CrackingArtGroup, NABA. PATRONAGE: Lombardy Region, Municipality of Milano, Como Chamber of Commerce, Sistema Como 2015, EXPO SpA. MEDIA PLAN: press office, website, social network, advertising campaign on local public transports and at the metro stations. Flash Mob SPONSOR: COOP, Fondazione Fiera Milano.

NAVIGLI ACQUA FESTIVAL

Art Performance

Workshop

FLOATING CHAIRS Evento organizzato dalla Camera di Commercio di Udine in partenariato con Promosedia, l'ente di promozione e sviluppo del Distretto della Sedia

DESIGN WEEK 2014

NavigaMI boat show in Milan thanks to Navigli Lombardi contribution and to the involvement of Lombardy Region, the Municipality of Milan, the Province of Milan and Confcommercio, will be supported by an important communication plan that will give maximum visibility to all the exhibitors during the event.

last editions in figures 2010 -2014 50 exhibitors 60.000 visitors More than 20 releases on local and national television news More than 300 appereances national and local newspapers and specialized magazines

Exhibitors will have at its disposal a choice of exhibition spaces consisting of: • Stand 3x3mt with levelled platform (or multiples);

• Open areas adjoining the stand (approximately 5x3 mt) for exposure;

• Spaces into the water.

Chosing the stand (3x3) the exhibitor will get a complete structure consisting of:

• wooden platform;

• lighting and curtains;

• lateral curtains made of pvc ;

•1 flag (300x100cm);

• 2 signboards with the name of the company (300x80cm) e (100x25cm)

NavigaMI Kids, after the success during the past editions, it will be one of the main areas of the edition of 2015.

In collaboration with the main Italian Federations (Motor Boat, Sailing, Rafting, Rowing, Canoe, Scubadiver Federations) an area dedicated to children and young people will be set in order to promote all sports related to water through the organization of activities and testing, offered to all those who want to try.

This event as well as promoting the sport is a great opportunity for companies who want to reach a very specific target, that of the young sports fans.

RESULTS:

RESULTS

- After 5 years Stranavigli made a big contribution to demonstrate the quality and safety of Navigli water

- NavigaMI made a contribution to Navigli System Development

- Stranavigli is totally funded by sponsorship

SALONE NAUTICO DI MILANO

Itineraries Leonardo’s routes

Itineraries Acqua Bella e Buona

food & wine itineraries

Thank you!

See you in Milan!