@Earthhourandy

Andy Ridley Managing Director

EARTH HOUR SLIDE

Power of the Crowd

6/8/2015

© Reuters

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Slide no. 4

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Slide no. 5

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© Thomas La Mela / Shutterstock.com

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© Google Search Results on May 15, 2013

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Images from the Internet / corporate websites © Images from the Internet / auto company websties

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Value preservation

Slide no. 10

PRESERVATION OF VALUE?

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THE NETHERLANDS CIRCULAR HOTSPOT

1. Linear “take-make-waste” economy is breaking down -

planetary boundaries

2. Circular Economy is a “natural solution”

3. An economic model

4. To achieve Circular Economy – “system change” is needed

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CIRCLE SCAN

Slide no. 12

MAPPING CIRCULAR OPPORTUNITIES WITHIN

ORGANISATIONS

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CITY SCAN

MAPPING CIRCULAR OPPORTUNITIES IN CITIES

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Developing a circular market place – developing an MVP product o identify

resource availability and establish a spatial marketplace for the best

possible recovery, reuse and resale of resources in that sector

Slide no. 14

Selected

Criteria

Quality

Quantit

y

Price

Logistic

s

Availabi

lity

Storag

e

Amsterdam Bricks

CIRCULATOR

ONLINE MARKETPLACE FOR THE BEST POSSIBLE

RECOVERY, REUSE & RESALE OF RESOURCES

6/8/2015

Developing circular business models: With three of our members we have developed an excel based tool that tests economic viability of circular business models (the Assessing Circular Trade-off’s tool). We will make this a web based tool in order to dramatically scale up the usage of this tool.

identifying opportunities for

ACT TOOL – ASSESSING CIRCULAR TRADE-OFFS

SHOWS THE (FINANCIAL) TRADE OFFS &

IDENTIFIES OPPORTUNITIES FOR VALUE CREATION

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“MEST DE GROENE MOTOR”

(MANURE THE GREEN ENGINE)

FRIESLANDCAMPINA

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RECAPTURING VALUE FROM EQUIPMENT,

DISPOSABLES & FOOD

HEALTHCARE

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Imag

e: G

ro H

olla

nd

USING COFFEE RESIDUE AS A GROWTH

SUBSTRATE FOR MUSHROOMS

GRO HOLLAND / TERRABITES

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Imag

e: S

hu

tter

sto

ck

CHEMICAL TEXTILE TO TEXTILE RECYCLING

TECHNOLOGY TO REUSE OLD CLOTHES &

TEXTILES AGAIN & AGAIN

WORN AGAIN

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• City and regional focus

• Building the tools to implement circularity

• Partnerships for testing and developing data approach

• Open sourcing and tapping the power of the crowd

Mass adoption strategy

Slide no. 20

6/8/2015 @Earthhourandy

Andy Ridley Managing Director