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Dubit Kids and online gaming report [USA] Gaming Focus

Zynga & online gaming in America - Games Presentation

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DubitKids and online gaming report [USA]Gaming Focus

Websites used to play games… ...in the last month by those whoplay games on a computer, phone or

tablet

33%

32%

31%

24%

22%

17%

17%

16%

13%

6%

6%

4%

4%

41%

32%

33%

18%

27%

15%

17%

12%

13%

16%

9%

8%

5%

3%

3%

25%

32%

28%

29%

18%

19%

17%

19%

10%

5%

7%

5%

5%

Websites used to play games…...in the last month by those who play games on a computer, phone or tablet

Indicates a significant difference

Websites used to play games… ...in the last month by those whoplay games on a computer, phone or

tablet

6-7 8-10 11-12 13-140%

10%

20%

30%

40%

50%

60%

50%

38%

28%

15%

10%

42%

58%

28%

32%

21%

13%

43%

37%

14%

45%

19% 18%

7%8%

13%

24%

22%

19%21%

9%

4%

13%

25%

16% 18%

13%

6%

Disney

Facebook

Cartoon Network

Nickelodeon

Nick Junior

Yahoo

Disney XD

addict-inggames.com

Discovery Kids

Virtual worlds

...with 65% of computer, phone and tablet gamers saying this

50% of kids say they have played onvirtual worlds or MMOs in the last month...

Boys Girls 6-7 8-10 11-12 13-14

59%

70%

56%

70%74%

58%

Virtual worlds

20%

19%

10%

10%

The most played virtual worlds and MMOs by computer, phone & tablet gamers in the last

month are

8%

8%

8%

7%

6%

6%

4%

4%

4%

28%

23%

12%

11%

8%

15%

2%

2%

6%

6%

6%

2%

5%

11%

16%

3%

8%

8%

1%

10%

2%

14%

12%

6%

7%

3%

7%

3%

Virtual worlds, by genderThe most played virtual worlds and

MMOs by computer, phone and tablet gamers are

Indicates a significant difference

6-7 8-10 11-12 13-140%

5%

10%

15%

20%

25%

30%

18%

30%

20%

11%

13%

23%

26%

15%

7%

14%13%

6%6%

12%

10%

9%

10%

9%

12%

9%9%

2%

5%

8%

16%

7%

Webkinz

Club Penguin

Poptropica

Neopets

Wizard 101

Pixie Hollow

World of Warcraft

Minecraft

Virtual worlds, by age The most played virtual worlds and MMOs by computer, phone & tablet gamers split by age

Virtual worlds merchandise

63%

31%

10%

35%

The proportion of players of each of the top 15 most played virtual worlds who have purchased any merchandise or toys from

this game19%

37%

31%

17%

21%

17%

58%

13%

36%

Zynga games

17%

10%

8%

8%

7%

6%

6%

6%

5%

4%

4%

3%Word Scrambl

e

The most played Zynga games by computer, phone & tablet gamers in the

last month are

19%

13%

8%

8%

8%

6%

2%

6%

2%

4%

4%

4%

16%

7%

9%

8%

5%

6%

10%

5%

8%

5%

3%

2%

Zynga games, by genderThe most played Zynga games by

computer, phone & tablet gamers in the last months are

Indicates a significant difference

Zynga games, by age The most played Zynga games by computer, phone & tablet gamers in the last month split

by age are

6-7 8-10 11-12 13-140%

5%

10%

15%

20%

25%

13%

24%

26%

8%

9%

14%

7% 7%

10%

8%

3%

7%

15%

8%

7%

6%6%5%

7%

1%

2%

6%

16%

6%

5%

9%

2%

8%

10%

FarmVille

PetVille

CityVille

Words with Friends

FishVille

Cafe World

Mafia Wars

Word Scramble

Mafia Wars 2

Treasure Isle

Where Zynga games are played Where the top five most played Zynga games are played

Series1

84

76

31

77 76

2 1 2 2 2

79

36

6 84

610

7 6

0 1

22

2 21 1 3 36

25

25 4

6 8 63

6

Facebook

MySpace

iPhone

iPad

Android

Google+

Yahoo

Not sure

%

Awareness of Zynga

34% of kids who have played a Zynga game in the last month say they know who Zynga are

Boys Girls 6-7 8-10 11-12 13-14

37%32%

20%

32% 30%

46%

Facebook games The most played Facebook gamesby computer, phone & tablet

gamers are

16%

7%

5%

4%

4%

4%

3%

3%

3%

3%

3%

59%I don't play any

games on Facebook

17%

6%

6%

3%

3%

3%

3%

3%

5%

3%

3%

15%

8%

4%

5%

4%

5%

4%

3%

1%

3%

3%

Facebook games, by genderThe most played Facebook games

by computer, phone & tablet gamers are

Indicates a significant difference

Facebook games, by ageThe most played Facebook games in the last month by computer, phone & tablet gamers

are

6-7 8-10 11-12 13-140%

5%

10%

15%

20%

25%

30%

8%

13%

16%

28%

10%

14%

3%4%

2%

6%

8%

2%

7%

5%

3%

4% 4%

2%1%

6%

3% 3%

Bejeweled Blitz

The Sims Social

Zoo World 2

Pet Society

Gardens of Time

Tetris Battle

Zuma Blitz

The Smurfs & Co

It Girl

Bubble Island

I don't play any games on Facebook

78% 69% 51% 38%

Favorite games The proportion of computer, phone and tablet gamers who selected each game as one of their

top three favourites

16%

14%

13%

11%

9%

8%

8%

7%

6%

6%

6%

5%

5%

5%

5%

Favorite games, by age

6-7 8-10 11-12 13-140%

5%

10%

15%

20%

25%

21%

26%

13%

8%

12%

18%

20%

6%

8%

10%

12%

15%

7%

10%

16%

17%

23%

10%

4%

2%

8%

14%

9%

3%

11%

13%

7%

2%

13%

8%

5%

2%3%

3%

12%

7%

9%

5%

Webkinz

Club Penguin

Bejeweled Blitz

FarmVille

Barbie Girls

Poptropica

Littlest Pet Shop

Pixie Hollow

The Sims Social

Wizard 101

The proportion of computer, phone and tablet gamers who selected each game as one of their

top three favourites

What they like about their favorite games

MechanicsGamesDevices Facebook

Games also played by family or friends

The proportion of those who consider the game as one of their top three

favorites who:• Have a family member(s) who also plays

the game• Have a friend(s) who also plays the game• Don’t know anyone else who plays

51%58%12%

47%61%17%

75%51%3%

81%34%6%

48%60%9%

38%49%20%

41%65%13%

31%49%31%

82%49%3%

47%63%10%

47%63%13%

43%72%11%

63%51%8%

Told friends about favorite games

The proportion of those who consider the game as one of their top three favorites

who:• Told their friends about it face-to-face• Told their friends about it online• Did not tell any friends about it

67%10%25%

70%15%20%

56%44%16%

56%30%24%

66%19%19%

61%13%28%

46%46%9%

52%20%28%

62%22%26%

70%20%13%

60%37%20%

65%39%11%

55%37%15%

Enjoyed aspects of online games

Other

Access to special areas reserved for members

Send gifts

Have books, toys, stickers, cards and other things about the game

Send messages

Have lots of collectible items

Chat with other players

Have pets to take care of

Invite my friends to play

10%

17%

21%

22%

25%

29%

30%

42%

42%

Enjoyed aspects of online games

6-7 8-10 11-12 13-140%

10%

20%

30%

40%

50%

60%

23%

38%

54%53%

49%

54%

34%

31%

28%

33%

31%

24%

6%

25%

40%

49%

7%

18%

33%

40%39%

24%

16%

9%

15%

22%

24% 25%

12%

15%

21% 22%

Invite my friends to play

Have pets to take care of

Have lots of collectible items

Chat with other players

Send messages

Have books, toys, stick-ers, cards and other things about the game

Send gifts

Access to special areas reserved for members

Aspects of Facebook games How important these factors are for Facebook gamers to enjoy a game

Being invited by friends to play new games

Inviting friends to play new

games

Helping friends to do better in their games

Sending gifts to friends

Sending alerts Receiving alerts

14% 13% 19% 17%21% 20%

37% 38%37% 32%

34% 36%

45% 43% 39% 43%35% 33%

4% 6% 5% 5%5% 6%

5

4

3

2

1

Mean 4.2 4.1 4.1 4.1 3.9 3.9

Find out about new games

Other

From magazines that I read

I search on Facebook

I search on games portals / websites

I search on search engines

My friends tell me online

I hear about new games on TV

My family tell me

My friends tell me face-to-face when I meet them

4%

9%

16%

16%

20%

24%

26%

41%

52%

Where online gamers find out about new games to play

Find out about new games Where online gamers find out about new games to play

6-7 8-10 11-12 13-140%

10%

20%

30%

40%

50%

60%

70%My friends tell me face-to-face when I meet them

My family tell me

My friends tell me online

I hear about new games on TV

I search on search engines

I search on games portals / websites

I search on Facebook

From mag-azines that I read

Payment within online games

59% play online games where it is possible to pay / buy things (e.g. for membership, buy

items within agame, buy virtual money / credits)

Of these, 32% have paid / boughtsomething within a game before

[19% of all respondents]

$22.40 is the averagespend per person

on a gamein the last

month

The proportion of those who consider the game as one of their top three favorites who have spent money on / within the game in

the last monthand the average amount spent

17%$3.7

3

32%$7.4

9

31%$7.7

16%

$17.50

10%$6.76

18%$14.92

22%$8.97

25%$14.61

9%$8.21

26%$12.27

34%$4.36

25%$11.22

22%$18.26

Payment within online games

NB: very low base sizes for the means

Don't know

Other reason

Don't want to - the games aren't good enough

Not sure how to do it

Don't want to - the games are fine without spending

money

My parent(s) won't let me

4%

4%

3%

6%

35%

68%

Why those online gamers whohaven’t paid or bought anything

within an online game haven’t done soPayment within online games

Why don’t play games

Other

I've never come across any game that I like

They cost too much

Don't have time / at school

My parents won't let me

I don't want to play any computer / video games

3%

9%

9%

16%

25%

50%

Why those who own or use at least one device haven’t played any video games within the last

month

Internet use of non gamers

Other

Specific Websites

Chat

Videos

Facebook

Email

School work

20%

13%

13%

17%

17%

17%

53%

98% of device owners / users who don’t play games, do use

the internetThey use the internet for...