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DubitKids and online gaming report [USA]Gaming Focus
Websites used to play games… ...in the last month by those whoplay games on a computer, phone or
tablet
33%
32%
31%
24%
22%
17%
17%
16%
13%
6%
6%
4%
4%
41%
32%
33%
18%
27%
15%
17%
12%
13%
16%
9%
8%
5%
3%
3%
25%
32%
28%
29%
18%
19%
17%
19%
10%
5%
7%
5%
5%
Websites used to play games…...in the last month by those who play games on a computer, phone or tablet
Indicates a significant difference
Websites used to play games… ...in the last month by those whoplay games on a computer, phone or
tablet
6-7 8-10 11-12 13-140%
10%
20%
30%
40%
50%
60%
50%
38%
28%
15%
10%
42%
58%
28%
32%
21%
13%
43%
37%
14%
45%
19% 18%
7%8%
13%
24%
22%
19%21%
9%
4%
13%
25%
16% 18%
13%
6%
Disney
Cartoon Network
Nickelodeon
Nick Junior
Yahoo
Disney XD
addict-inggames.com
Discovery Kids
Virtual worlds
...with 65% of computer, phone and tablet gamers saying this
50% of kids say they have played onvirtual worlds or MMOs in the last month...
Boys Girls 6-7 8-10 11-12 13-14
59%
70%
56%
70%74%
58%
Virtual worlds
20%
19%
10%
10%
The most played virtual worlds and MMOs by computer, phone & tablet gamers in the last
month are
8%
8%
8%
7%
6%
6%
4%
4%
4%
28%
23%
12%
11%
8%
15%
2%
2%
6%
6%
6%
2%
5%
11%
16%
3%
8%
8%
1%
10%
2%
14%
12%
6%
7%
3%
7%
3%
Virtual worlds, by genderThe most played virtual worlds and
MMOs by computer, phone and tablet gamers are
Indicates a significant difference
6-7 8-10 11-12 13-140%
5%
10%
15%
20%
25%
30%
18%
30%
20%
11%
13%
23%
26%
15%
7%
14%13%
6%6%
12%
10%
9%
10%
9%
12%
9%9%
2%
5%
8%
16%
7%
Webkinz
Club Penguin
Poptropica
Neopets
Wizard 101
Pixie Hollow
World of Warcraft
Minecraft
Virtual worlds, by age The most played virtual worlds and MMOs by computer, phone & tablet gamers split by age
Virtual worlds merchandise
63%
31%
10%
35%
The proportion of players of each of the top 15 most played virtual worlds who have purchased any merchandise or toys from
this game19%
37%
31%
17%
21%
17%
58%
13%
36%
Zynga games
17%
10%
8%
8%
7%
6%
6%
6%
5%
4%
4%
3%Word Scrambl
e
The most played Zynga games by computer, phone & tablet gamers in the
last month are
19%
13%
8%
8%
8%
6%
2%
6%
2%
4%
4%
4%
16%
7%
9%
8%
5%
6%
10%
5%
8%
5%
3%
2%
Zynga games, by genderThe most played Zynga games by
computer, phone & tablet gamers in the last months are
Indicates a significant difference
Zynga games, by age The most played Zynga games by computer, phone & tablet gamers in the last month split
by age are
6-7 8-10 11-12 13-140%
5%
10%
15%
20%
25%
13%
24%
26%
8%
9%
14%
7% 7%
10%
8%
3%
7%
15%
8%
7%
6%6%5%
7%
1%
2%
6%
16%
6%
5%
9%
2%
8%
10%
FarmVille
PetVille
CityVille
Words with Friends
FishVille
Cafe World
Mafia Wars
Word Scramble
Mafia Wars 2
Treasure Isle
Where Zynga games are played Where the top five most played Zynga games are played
Series1
84
76
31
77 76
2 1 2 2 2
79
36
6 84
610
7 6
0 1
22
2 21 1 3 36
25
25 4
6 8 63
6
MySpace
iPhone
iPad
Android
Google+
Yahoo
Not sure
%
Awareness of Zynga
34% of kids who have played a Zynga game in the last month say they know who Zynga are
Boys Girls 6-7 8-10 11-12 13-14
37%32%
20%
32% 30%
46%
Facebook games The most played Facebook gamesby computer, phone & tablet
gamers are
16%
7%
5%
4%
4%
4%
3%
3%
3%
3%
3%
59%I don't play any
games on Facebook
17%
6%
6%
3%
3%
3%
3%
3%
5%
3%
3%
15%
8%
4%
5%
4%
5%
4%
3%
1%
3%
3%
Facebook games, by genderThe most played Facebook games
by computer, phone & tablet gamers are
Indicates a significant difference
Facebook games, by ageThe most played Facebook games in the last month by computer, phone & tablet gamers
are
6-7 8-10 11-12 13-140%
5%
10%
15%
20%
25%
30%
8%
13%
16%
28%
10%
14%
3%4%
2%
6%
8%
2%
7%
5%
3%
4% 4%
2%1%
6%
3% 3%
Bejeweled Blitz
The Sims Social
Zoo World 2
Pet Society
Gardens of Time
Tetris Battle
Zuma Blitz
The Smurfs & Co
It Girl
Bubble Island
I don't play any games on Facebook
78% 69% 51% 38%
Favorite games The proportion of computer, phone and tablet gamers who selected each game as one of their
top three favourites
16%
14%
13%
11%
9%
8%
8%
7%
6%
6%
6%
5%
5%
5%
5%
Favorite games, by age
6-7 8-10 11-12 13-140%
5%
10%
15%
20%
25%
21%
26%
13%
8%
12%
18%
20%
6%
8%
10%
12%
15%
7%
10%
16%
17%
23%
10%
4%
2%
8%
14%
9%
3%
11%
13%
7%
2%
13%
8%
5%
2%3%
3%
12%
7%
9%
5%
Webkinz
Club Penguin
Bejeweled Blitz
FarmVille
Barbie Girls
Poptropica
Littlest Pet Shop
Pixie Hollow
The Sims Social
Wizard 101
The proportion of computer, phone and tablet gamers who selected each game as one of their
top three favourites
What they like about their favorite games
MechanicsGamesDevices Facebook
Games also played by family or friends
The proportion of those who consider the game as one of their top three
favorites who:• Have a family member(s) who also plays
the game• Have a friend(s) who also plays the game• Don’t know anyone else who plays
51%58%12%
47%61%17%
75%51%3%
81%34%6%
48%60%9%
38%49%20%
41%65%13%
31%49%31%
82%49%3%
47%63%10%
47%63%13%
43%72%11%
63%51%8%
Told friends about favorite games
The proportion of those who consider the game as one of their top three favorites
who:• Told their friends about it face-to-face• Told their friends about it online• Did not tell any friends about it
67%10%25%
70%15%20%
56%44%16%
56%30%24%
66%19%19%
61%13%28%
46%46%9%
52%20%28%
62%22%26%
70%20%13%
60%37%20%
65%39%11%
55%37%15%
Enjoyed aspects of online games
Other
Access to special areas reserved for members
Send gifts
Have books, toys, stickers, cards and other things about the game
Send messages
Have lots of collectible items
Chat with other players
Have pets to take care of
Invite my friends to play
10%
17%
21%
22%
25%
29%
30%
42%
42%
Enjoyed aspects of online games
6-7 8-10 11-12 13-140%
10%
20%
30%
40%
50%
60%
23%
38%
54%53%
49%
54%
34%
31%
28%
33%
31%
24%
6%
25%
40%
49%
7%
18%
33%
40%39%
24%
16%
9%
15%
22%
24% 25%
12%
15%
21% 22%
Invite my friends to play
Have pets to take care of
Have lots of collectible items
Chat with other players
Send messages
Have books, toys, stick-ers, cards and other things about the game
Send gifts
Access to special areas reserved for members
Aspects of Facebook games How important these factors are for Facebook gamers to enjoy a game
Being invited by friends to play new games
Inviting friends to play new
games
Helping friends to do better in their games
Sending gifts to friends
Sending alerts Receiving alerts
14% 13% 19% 17%21% 20%
37% 38%37% 32%
34% 36%
45% 43% 39% 43%35% 33%
4% 6% 5% 5%5% 6%
5
4
3
2
1
Mean 4.2 4.1 4.1 4.1 3.9 3.9
Find out about new games
Other
From magazines that I read
I search on Facebook
I search on games portals / websites
I search on search engines
My friends tell me online
I hear about new games on TV
My family tell me
My friends tell me face-to-face when I meet them
4%
9%
16%
16%
20%
24%
26%
41%
52%
Where online gamers find out about new games to play
Find out about new games Where online gamers find out about new games to play
6-7 8-10 11-12 13-140%
10%
20%
30%
40%
50%
60%
70%My friends tell me face-to-face when I meet them
My family tell me
My friends tell me online
I hear about new games on TV
I search on search engines
I search on games portals / websites
I search on Facebook
From mag-azines that I read
Payment within online games
59% play online games where it is possible to pay / buy things (e.g. for membership, buy
items within agame, buy virtual money / credits)
Of these, 32% have paid / boughtsomething within a game before
[19% of all respondents]
$22.40 is the averagespend per person
on a gamein the last
month
The proportion of those who consider the game as one of their top three favorites who have spent money on / within the game in
the last monthand the average amount spent
17%$3.7
3
32%$7.4
9
31%$7.7
16%
$17.50
10%$6.76
18%$14.92
22%$8.97
25%$14.61
9%$8.21
26%$12.27
34%$4.36
25%$11.22
22%$18.26
Payment within online games
NB: very low base sizes for the means
Don't know
Other reason
Don't want to - the games aren't good enough
Not sure how to do it
Don't want to - the games are fine without spending
money
My parent(s) won't let me
4%
4%
3%
6%
35%
68%
Why those online gamers whohaven’t paid or bought anything
within an online game haven’t done soPayment within online games
Why don’t play games
Other
I've never come across any game that I like
They cost too much
Don't have time / at school
My parents won't let me
I don't want to play any computer / video games
3%
9%
9%
16%
25%
50%
Why those who own or use at least one device haven’t played any video games within the last
month
Internet use of non gamers
Other
Specific Websites
Chat
Videos
School work
20%
13%
13%
17%
17%
17%
53%
98% of device owners / users who don’t play games, do use
the internetThey use the internet for...
