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Walt Disney
Presented By: Deepshikha Biswal
MBA( 2nd Year)
Introduction
Walter Elias "Walt" DisneyBirth Date
December 5, 1901
Death DateDecember 15, 1966
EducationMcKinley High School, Chicago Art Institute, Kansas City Art Institute and School of Design
Place of BirthChicago, Illinois
Place of DeathBurbank, California
Disney worked at the Kansas City Film Ad
Company,
open his own animation business
and the ad company, he recruited Fred
Harman as his first employee.
job at the Pesmen-Rubin
Art Studio, where he met
cartoonist Ubbe Eert Iwwerks
Disney and his brother, Roy, soon
pooled their money and moved to
Hollywood
Their first deal was with New York
distributor Margaret Winkler, to distribute their Alice cartoons. They also invented a
character called Oswald the Lucky
Rabbit, and contracted the
shorts at $1,500 each.
Progressive Journey
Challenges
1.Financial Recession
2.Increasing Piracy
3.Strong Competition
4.Continuous Need for Technological Advancement.
5.Change in consumer preferences and tastes.
6.Negative publicity due to unexpected events.
Strategies Adopted: ProductsExisting New
Market Penetration
Targeted market segmentation through acquisitions.
New Products
1.Related Diversification.2.Diversification in Branding.
Market Development
Foreign OutsourcingDirect Investment Licensing
Conglomerate Diversification
-
Existing
New
Markets
Insights as an entrepreneur-360 degree dimension
1. He was a risk taker.2. He was innovative and creative.3. Walt Disney strives for excellence.4. Walt Disney drew people in with his charismatic charm and family like work
environment.5. His sociability and casual and personal relationships with his employees built trust
and confidence in Disney and the Disney vision.6. Walt Disney exercised an autocratic style of leadership after he had moved into the
new studio where he became more domineering and controlling.
Key Learnings
From the experience of Walter Elias Disney we can conclude deciding that thinking innovative and taking risk is favourable.
Apart from that a passion for doing something is always achievable.
Hard work and dedication leads to success.
Thank you