Universal Music

Universal MusicUniversal MusicUniversal Music Group (UMG) is the largest American

music corporation. It currently operates as a subsidiary of Paris-based media conglomerate Vivendi. UMG also owns Universal Music Publishing Group, which is the second largest music publishing company in the world. Universal Music Group's global corporate headquarters are located in Santa Monica, California.Parent Matsushita (1990–2006)Universal Studios (1996–2006)Vivendi (2000–present)

Ceo: Lucian Grainge

Year founded: 1934 (as Decca Records USA)

Link to website: http://www.universalmusic.com

Universal Music’s Universal Music’s subsidiary record subsidiary record

labelslabels Blue Note Records is an American jazz record label, established in 1939 by Alfred Lion and Max Margulis. Francis

Wolff became involved shortly afterwards. It derives its name from the characteristic "blue notes" of jazz and the blues.

Originally dedicated to recording traditional jazz and small group swing, from 1947 the label began to switch its attention to modern jazz.

Historically, Blue Note has principally been associated with the "hard bop" style of jazz (mixing bebop with other forms of music including soul, blues, rhythm and blues and gospel). Horace Silver, Jimmy Smith, Freddie Hubbard, Lee Morgan, Art Blakey, Lou Donaldson, Donald Byrd, Grant Green, Hank Mobley and Freddie Redd were among the label's leading artists.

The label is currently owned by the Universal Music Group and in 2006 was expanded to fill the role of an umbrella label group bringing together a wide variety of then EMI-owned labels and imprints specializing in the growing market segment of music for adults.

Artists under Blue Artists under Blue Notes Notes

The Blue Note 7

The Bird And The Bee

With the Blue Note 7 their primary audience would be mostly middle ages adults aged 30-50. This is because all of the people in the group are middle aged.

With The Bird And The Bee their primary audience would be both men and women aged 20-25 as they both look very young.

A&M Octone RecordsA&M Octone Records A&M Octone Records, stylized A&M/Octone Records is an American

record label, which operates as one third of the Interscope-Geffen-A&M label group. It is a joint venture between Universal Music Group and Octone Records, also known as OctoScope Music. The label represents a merger of Interscope-Geffen-A&M's A&M Records label with Octone Records.

A full-service artist development label, A&M/Octone operates music publishing, merchandising and touring entities – in addition to specializing in recorded music.

Parent company Universal Music Group

Founded 2000 (Octone Records)2007 (relaunched as A&M/Octone)

Founder James Diener Distributor(s) Interscope-Geffen-A&M (in the US)

Country of origin United States Location New York City, New York Official website

Artist under A&M Artist under A&M Octone RecordsOctone Records

This record labels target audience would probably be both men and women from about their mid teens to late twenties (15-early 20’s) the reason for this would probably be because most of the artist look quite young and their music would be suitable for many ages. With Maroon 5 their primary audience would be mostly girls, as they are all male. With We Are Twin, their primary audience would appeal to both boys and girls as the group consists of a girl and a by. This subsidiary record label along with its artist would mainly aim themselves in America and possibly the UK.

Republic RecordsRepublic Records Republic Records (still often referred in copyright notices as Universal

Republic Records) is a American record label that is under the ownership of Universal Music Group, it was originally founded as Cheese Factory Records. After Motown Records was separated from Universal Motown Records which caused the Universal Motown Republic Group to be shutdown, the label was temporarily reincarnated as Universal Republic Records, until it was re-activated a year later.

The label focuses on mainstream and urban music,for example from artists including: Kelly Rowland, Austin Mahone, Nelly, Lil Wayne, Drake, Busta Rhymes, Amy Winehouse estate, Ariana Grande, Nicki Minaj, Akon, Enrique Iglesias, Jessie J and The Weeknd. Successful country artists include Taylor Swift and Florida Georgia Line.

Parent company Universal Music Group (UM) Founded 1995 (1995) Founder Monte Lipman

Avery Lipman

Distributor(s) Self-distributed (in the U.S.)

Virgin EMI (in the UK)

UMG (worldwide)

Genre Various Country of origin United States Location New York City, New York, U.S. Official website RepublicRecords.com

Artists under Republic Artists under Republic RecordsRecords

Lorde

Nicki Minaj

With Republic Records, I think that their target audience would be both boys and girls of ages between 15- early 20’s. The reason for this is because they have artist like Nicki Minaj, Lorde and their music genres and how they present themselves would be about this age range.

Capitol Records is a major American record label that is part of the Capitol Music Group and is a wholly owned subsidiary of the Universal Music Group.

Parent company Universal Music Group Founded Los Angeles, 1942 Founder Johnny MercerBuddy DeSylvaGlenn Wallichs Distributor(s) Capitol Music Group Genre Various Country of origin United States Location Capitol Records BuildingLos Angeles, California Official website CapitolRecords.com

Artists under Capitol Artists under Capitol RecordsRecords

Emeli Sande

This subsidiary record label would mostly appeal to boys and girls/men and women aged 13-md 30’s. They would also be aimed at both the US and the UK. The reasons for this is that they have artist that are both from the UK and US, for example Emeli Sande and Jennifer Lopez. With Emili Sande her primary audience would be teenage girls aged 13-25 and would be targeted within the UK. With the Beatles their primary audience would be mostly women aged 25-30, the reason for this would be because they are an all boy band.

Conclusion and Conclusion and FindingsFindings

The dominant institutions (The Big Three) in the music industry are as follows…..

Universal Music

Sony

Warner Brothers

These “Big Three” use subsidiary music labels in a very smart way. They have certain artists who use certain genres within their music and set them up in a certain subsidiary music label that suits there genre of music. The reason for this is that if they had all of their artist in one music label there would be too much genres and artist to keep on track of.