Total Film Magazine Case Study

Magazine

• This is the front cover of our case study magazine• It is published by Future Publishing• It first started in 1997

Audience

• It is aimed at people interested in films and finding out the latest movie gossip.

• 561,000 readers monthly: 408,000 MALE and 154,000 FEMALE. Predominantly male audience.

Publisher

• Other Titles Published by this company are…

Publisher

• The Publishing company is owned by and part of FTSE Fledgling Index which consists of under 200 UK companies.

• These are some of the other companies owned by the same company: French Connection; Moss Bros; STV; and AEA Technology

Rupert Murdoch• The times• The Sunday times• His son is apparently in competition with each other, this is to create

drama and make the readers believe that it is a fair competition. This creates the sense of fairness and draws the sense of them controlling everything away from the media.

• Robert Maxwell• Daily mirror• British printing corporation• Google takeover model – Google earth, getting the peoples

information without consent. Knowing the location of everyone on earth. Owning Allot of the internet. Gaining money from millions of websites.

Magazine ContentTitle has changed so it looks gritty to form this rugged impression of the audience. Also the earlier

issue seems more chatty and more like a gossip magazine. The newer version of Total Film uses pictures to tell the audience of the features in the magazine whereas they used in the earlier issues they uses kickers and cover lines. In the earlier issues the dominating image would usually be of the actor or actress and not the character that they are portraying which is almost an inevitability in the new issues. Also Total Film claims to be ‘the modern guide to movies’ suggesting that it has surpassed rival magazines like Empire.

Biggest Rival• The main rival of our case study magazine is Empire• It is Published by Bauer Consumer Media• 846,000 readers monthly: 602,000 MALE and 244,000

FEMALE• The publisher is not part of a larger company • The other magazine titles published by the company include…

Readership

• Total film gets roughly similar sales for both classes of ABC1 and C2DE suggesting that it has a wide appeal and is easier to understand than rivals Empire.

• Empire has more ABC1 readers than it does C2DE readers suggesting that Empire is more sophisticated or complex.

• Total Film aims primarily at a younger audience with 89% of readers being 15-44

History

• Launched 13 times a year (every four weeks)• First launched in 1997

Advertising/Sponsorship

• Examples of advertising, sponsorship and promotions in case study title include……..

• Convergence has or could enhance this in the following ways……….

• An example of synergy is………

Web 2.0 and NMT• Total Film’s website is quite modern and informs readers of all the recent

film gossip. Film trailers are displayed as well as online reviews with user feedback.

• In what ways has the magazine become more than just a magazine?With the growing age of technology and the current youth generation of ‘generation z’ as well as the massive following from ‘generation x’, the magazine has become more intertextual so that it can appeal to people on different levels. ‘Generation z’ are described as the internet generation or the technology generation as they were born during the development and have always had access to technology. Having a website for the magazine makes the news and gossip more accessible and could therefore increase popularity. Also people don’t have to buy the latest issue to find out the news, just go on their corresponding site. People can sign up to the website and receive emails about promotions and offers, as well as being informed of the news and gossip.