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FRANKTANKISVP, STRATEGIC PROPERTY PLANNING
AND MARKETING
=
ICONIC IP
GROUND BREAKING CG ANIMATION
THE NEXT BIG HIT!
A-LIST TEAM
+
+
MALL OF AMERICA: Guinness World Record Breaking Event
MASSIVE LAUNCH MARKETING
MASSIVE LAUNCH MARKETING
Comic-Con: London, Paris,
San Diego
Major League
BaseballMASSIVE LAUNCH MARKETING
New York City
TakeoverMASSIVE LAUNCH MARKETING
THEY WILL RISE FROM THESEWERS TO SHELL OUT JUSTICE!ON
9.29
TAKEOVER
TOTAL TURTLE
A VIACOM MEGA-PRIORITYMASSIVE LAUNCH MARKETING
• Over 500 spots spanning 12 weeks
• Programming integrations
• Digital takeovers
• Presence at marquee events
MASSIVE LAUNCH MARKETING
Nascar’s Bank of America 500
RE-ORDERS ALREADY BEING PLACED
TOP 3 FOR FIGURE SALES AT TARGETOUTSELLING
ALL BOY COMPETITIVE
PROPERTIES
AT TOYS ‘R US
EARLY RESULTS ARE IN AND OUR FUTURE ISLOOKING VERY GREEN…
2012/2013
2012/2013:
CONTENT • Season 1: 26 episodes
• Airing 5 days a weekFall ‘13
• New games on Nick.com
• iOS app Spring ’13
2012/2013:
MARKETING• Macy’s Thanksgiving
Day Parade float
• Global McDonald’s QSR program
2013/2014
SEASON 2: ACTION, ADVENTURE & INTRIGUE
• NEW THEMES
• NEW VILLAINS
• NEW VEHICLES
CONSUMER PRODUCTS
20134 distinct retail executions
2014TV + Theatrical Programs
2012Strong early results
2013: NEW OFFERINGS
AT RETAIL
BOYS (4-11)
ADULTS
2013: CORE
STYLE
2013: CLASSIC
LOOK
2013: COMIC ORIGINS
ARTISTS COLLABORATION
FOR URBAN/SPECIALTY2013:
NEW CREATIVE
EXECUTIONS
NEW TV SEASON
& MAY MOVIE RELEASE
2014
OUR NEXT LONG-TERM FRANCHISE