THE POWER OF CONTENT (AND HOW TO MARKET IT)

By Banky W.

THE POWER

•  In 2011, The World Bank valued Nollywood as an industry worth $500 million USD,

with over 1 million people in employment

•  According to CNBC Africa, The Nigerian Music Industry produces well over 550

albums of different kinds of music annually, with the sales of Nigerian music having

more than tripled in the last 5 years

•  Despite several infrastructural problems, piracy and copyright issues, statistics show that

global annual Nigerian live performance revenues reached around 105 million dollars.

•  Mobile Network Operators generated 150 million dollars from selling Pop Music

Ringtones, and other music related services, as far back as 2011. That number is still

increasing.

THE CREATORS

v Over 90% of Artists are Undiscovered •  Your desires are not special

v Most TALENTED Artists will NOT be successful

v Talent is overrated •  Hardwork beats talent when talente doesn’t work hard

CREATING CONTENT

v Create something that is as YOUnique as you are •  Noone has your DNA or Fingerprints. There’s something special

about you and your stories.

v Think Globally, But Start Locally. Just Start.

v Learn, Learn, and Learn Some More. •  “Stay Hungry, Stay Foolish” •  Many Ways to Score A Goal •  Don’t Break My Heart & My Regret, Versus Yes/No & Strong Ting

CREATING CONTENT

v Creativity is Key •  Don’t shoot the same video, tell the same jokes, or write the same

blog as everyone else. •  Don’t Perform The Same Way as everyone else

v Understand the Market you’re in •  DON’T Lose yourself… but DO be open to adapt

SELLING CONTENT

v Take Initiative •  If Opportunity doesn’t knock, build a door.

v Think outside of your Box – •  Client’s Point of View •  Mutually Beneficial

v Be Strategic in Your Alliances and Partnerships

v Know When to Walk Away

DOLLARS AND SENSE

v READ everything… especially your contracts •  With a Lawyer

v When you can, cut out the Middle Man •  Or reduce their percentage as much as possible

v The Marriage of Content & Corporates •  See things from their point of view as well •  What value are you adding to their goals and bottom line?

SOCIAL MEDIA

v The Importance •  Go where they already are

v Be Interactive, Engaging & Dynamic •  Actually Replying versus Just Retweeting

v Would YOU follow you? •  Be Your Own TMZ

•  Don’t Just Sell

v Hire A Specialist if You Need to

v Rewards

THE END