MUSIC BUSINESS

TAFE MSITDIPLOMA COURSE

BLAIR HUGHESWEEK 1

Introductions Rules (Expectations, Mobiles, Respect,

Homework, Tasks) Structure of this course week by week Assessment Class Forum Homework My contact: mrblairhughes@gmail.com

Welcome

Have worked as venue manager, artist manager, media

commentator, publicist, social media manager, filmmaker, door person, roadie, tour manager/booker.

Hold degrees in Behavioral Studies and Education Currently teach at Music Industry College. Previously taught in

England and Central QLD Owned Brisbane Sounds since 2006 (www.brisbanesounds.com) Have worked in event and venue management at The Zoo

Nightclub, Brisbane and The Hammersmith Apollo, London Managed artists The Winnie Coopers and SEALS Tour managed bands internationally to Europe and UK Attended international music conferences in the UK and USA Toured and promoted international artists to Brisbane

My Music Background

CUFCMP501A: Manage and exploit copyright

arrangements

CUSMGT404A: Administer Artists Royalty Income

CUSPUR501A: Establish and Manage Recording Contracts

Diploma Course Subjects

THURSDAYS

Start a RECORD LABEL Produce a COMPILATION album Run a GIG to launch the compilation album and the record

label Groups of 3-4

You will do everything from: Setting up a business, naming your record label, naming your compilation album, deciding on genres/mix, calling out through media for artists, negotiating with artists, poster art, social media campaigns, Digital or Physical release?, Marketing, Branding, Publicity and PR, writing contracts, Managing budgets.

Thursday’s Classes

CUSIND501A: Apply Music Knowledge and Artistic

Judgment

CUSMGT502A: Manage Artists and their Careers

CUSMGT503A: Develop Artists and Repertoire

CUSMKG501A: Manage the Promotion of Creative Acts

FNSORG501A: Develop and Manage a Budget

Diploma Course SubjectsFRIDAYS

MANAGE an artist/band individually Plan a GIG for the artist/band Plan a TOUR for the artist/band (3+ events)

Guide their career through planning of gigs, events, promotion, PR, online (social media/website), advertising, editorial, merchandise, liaising with other artists, Choosing an artist/genre, Branding, Marketing, Publicity/PR,

Friday’s Classes

Communication Teamwork Problem-solving Initiative and enterprise Planning and organising Self-management Learning Technology

Course Outcomes

Class Activities

Creating contracts Making Poster Art Planning Events Sound Engineering Stage Management Running Social Media Marketing Branding Merchandising Styling OWHS

Promoting and Publicity Making Riders Oral Presentations Making mixtape lists of music Making meme’s, wordles, film and

photos Completing and producing Surveys,

Polls and Quizzes Trivia Games Library sessions for research collection Forum contributions Making PowerPoints Case Studies Artist Management Event Management Running a Record Label Producing a recording

Thursdays Manage an Artist Book a Gig Book a Tour

Fridays Run a Record Label Produce a Compilation Album Run a Gig to launch this

These assessments can overlap. I.e the artist you manage may be on your compilation LP.

Assessment Tasks

The music business is brutal so be prepared. Don’t kiss anyone’s ass in this game…carve your own name. Get off your butt and make awesome stuff happen. Lemonade not lemons! If you’ve got a great idea. ACTION IT! No one is going to hold your hand. There are good guys and bad guys. You will figure this out… Learn to ‘Toughen up Princess’. Stay positive and keep setting goals Get burnt and come back stronger. INVEST IN YOU! Have impeccable time management and communication skills. Always be professional and respectful to whoever you meet. Hard honest work brings positive results. Network like a ninja. Your business card is your ninja star!

Music Business Philosophy