The functions of a Film Trailer

Overview

A trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening.

Trailers tell the story of a film in a highly condensed fashion that must have maximum appeal. In the decades since film marketing has become a large industry, trailers have become highly polished pieces of advertising, able to present even poor movies in an attractive light. Some of the elements common to many trailers are listed below. Trailers are typically made up of scenes from the film they are promoting, but sometimes contain deleted scenes from the film.

The Function

Important part of a films marketing campaignAdverts for a filmInform target audience about the filmEncourage the audience to see the movieTo show which cast members feature in the

movieTo show which genre the film is

Where can you find film trailers?

Tv advertsYoutube Social networking sitesItunesCinemaIMDbInternet in general

Features of a film trailer

Designed to grab the attention of the audience for a short space of time

Designed to create excitement for the audience so they would come and watch the film

Shows the audience that the film is worth going to see

Conventions

Dramatic camera anglesCredits shown between actionVoiceovers are used to tell the storyTitles usually appear at the endMontages may be used to highlight the actionShows the start of the filmHighlights the main scenesMusic played used to create an atmosphereBuilds up to the climax

Distributors

The distributors are in charge of all the functions and features of a film and used to create a USP (unique selling point) of a movie to show the target audience.

A USP separates one film to another so it makes every movie different within the same genre.