Task 8-Audience Research

I am currently involved in making a music magazine that focuses on Indie/Rock music. My target audience is males and females aged 16-24 who are interested in this genre of music. I would be very grateful if you could answer the following questions by selecting/ticking the answers that apply.

1. Are you :

Male female

aged 16-24 and interested in Indie/Rock music? (Circle Yes/No)

What Rock/indie music/artists/bands do you currently listen to? ………………………………………………………………………………………

2. What attracts you to Indie/Rock music? The lyrics of the songs The instruments and vocals used The image of the Indie genre The artists/bands Other (specify below)

………………………………………………………………………………………

3. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than £1

£1-£2 £2-£3 £3-£4 More than £4

4. Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5.

NO (If No please go on to answer question 6)

5. Specify which music magazine(s) you buy and /or read.

………………………………………………………………………………………………………………………… What do you like about this magazine?

…………………………………………………………………………………………………………………………

6. Why don’t you buy and or read music magazines? (Tick the answers that apply)

I don’t really know much about them They don’t interest me They don’t seem to be aimed at people like me They’re too expensive I don’t buy/read any magazines Other reasons (please specify)

………………………………………

7. What would encourage you to buy a music magazine? (Please Circle) Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Cheap price Other (please specify)……………………..

8. Which of the following magazines do you find the most eye-catching/appealing? (Circle response)A B C D

Please give reasons why?

………………………………………………………………………………………....................................................

9. What would you like to see on the cover of a music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree (0 is bottom score) Please tick the box appropriate

Preferred images /photographs for cover of magazine

0 1 2 3 4 5

a) Several images

b) One main image of key artist/band

c) Musical instruments/props

d) Bright colours

e) Darker colours

f) Other-please specify

10. What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine?

………………………………………………………..

11. What content would you like to see in this indie/rock music magazine? To what extent do you agree or disagree that the following would be good content for this music magazineExamples of appropriate content

0 1 2 3

Gig guidesGeneral info about the

music sceneInfo about particular bands/ artists

GossipLatest newsFashionOther (please specify)

………………………………………………………………………………………………………………………...

12. What would you like to see in a double page spread article that would feature in this magazine?

For each one could you tell me how strongly you agree(5 is top score) or disagree(o is bottom score)

0 1 2 3 4 5Interview with a rock/indie artist/band Article about indie/rock scene

General article about main indie rock

developmentsMusical

instruments/propsBright colours

Darker coloursOther-please specify

Thank you for taking part in this research, your help has been greatly appreciated.