Target Audience

ResearchBy Paige Ward

E4

It’s a British digital television channel which was launched on 18 January 2001. The "E" stands for entertainment, and the channel’s target audience is 15–35. The Channel U.S. channels such as Smallville, Desperate Housewives, How I Met Your Mother, 90210, One Tree Hill, Ugly Betty, Scrubs, Revenge and more. Some of the British shows on E4 are Misfits, Shameless, Hollyoaks, and Made in Chelsea. Some U.S. programmes, such as Desperate Housewives and Ugly Betty are screened on E4 up to one week ahead of their Channel 4 broadcasts. Its most successful broadcast to date was on 11th October 2010, this was when an episode of The Inbetweeners pulled in over 3.7 million viewers.

Reality- TV programmes with real people who are continuously filmed and designed to be entertaining other than being informative.

For example The Only Way Is Essex, Made in Chelsea and etc… Reality TV Programmes are mainly watched by teenagers and young adults.

Different TV shows

Different TV shows

Drama- TV programmes which tells a story, portray life or a characters life. Usually includes conflicts and emotions through action and dialog.

For example soaps like eastenders, coronation street and hollyoaks. Depending on the drama series will depend on the target audience, there is a range of drama TV programmes which teenagers-elderly watch.

Documentary- This is a TV programme which provides a factual record or report. Some use pictures or interviews with people involved in real events to provide factual record and report. The target audience is around 40+, even though some people who are younger would most likely watch it majority of teenagers and adults wouldn’t find them appealing.

For example 24 hours in A&E, The Secret Millionaire, 16 kids and counting and Jaws: The great white Myth.

Different TV shows

Comedy- This can be comedians consisting jokes intending to make the audience

laugh, they tend to be live shows. Not all comedy programmes are stand up comedians there are a variety of comedy TV programmes which are on E4 for example friends, how I met your mother, the big bang theory and etc…

There’s also animated comedy TV programmes on BBC3 for example Family guy and American dad. The target audience for these TV programmes are teenagers and young adults.

Different TV shows