Audience Research Questionnaire Results

Question one As you can see from the sample of the answers given, the most common response to the question was ‘’Girls’’. This answer was expected as during my analysis of dance music videos the element of attractive girls performing was an on-going recurrence throughout. This answer defiantly does represent the stereotype of the genre.

Question two

In relation to the first question it was a surprise to see the most appealing element of a music video is the storyline. I was expecting the most appealing element to be the performance in relation to the theme of ‘’Girls’’ which seemed to be a popular answer from the first question.

Question three The answers given were very brief, however the responses given were all very similar. The majority of people agreed that they like a specific element because of emotion and meaning the element evokes in the viewing audience.

Question four As you can see the average age of the audience is between 17 and 19 years old which is typical of the dance genre fan base. This is presumably the age teenager start to visit nightclubs and pubs, where this genre of music is frequently played influencing the listeners .

Question five

It is clear that there is a higher percentage of males who listen to dance music compared to the number of females that do. Taking previous answers into consideration it would appear that the appeal of attractive female performers entices a larger male fan base to the genre.

Question sixAs you can see this is a mixed response in terms of the other types of music which the audience listens to. Hip Hop for example fits in very well with the genre of Dance as both are very up beat types of music where as on the other hand, it was a surprise to see the genre Acoustic up there within the answers as both genres are very different.

Question seven

The response to this question was split down the middle. Most of the audience who answered the question agreed videos do influence them to dress in a specific way. The rest answered ‘no’ giving very good reasons: For example ‘If a person is easily led or only to a certain extent in terms of been influenced to wear specific footwear like high tops’.

Question eight All of the audience members answered ‘yes’ to question 8. This has encouraged me to further my research of the artist. Researching the artist more will hopefully give me ideas and guidance on how to produce a good quality music video & DigiPak and successfully promote my artist and album (advert) in order to get a high response from my target audience just like Calvin Harris had done in order to attract an audience.

Question nine I noticed from the responses given the audience preferred Calvin’s older music in comparison to his newer material. I have decided to analyse a few of his older videos and compare them with a few of his new tracks. Doing this will aid my understanding of the reasons why the audience prefer the older tracks opposed to the newer tracks, and will direct me towards what the audience like to see incorporated into a dance music video.

Question ten This question did not achieve useful feedback, this is probably due top the fact that the question is badly worded. However, from the vague feedback it seems that the majority feel that the song evokes a sense of liberation and love. This is something that I will aim to incorporate in my own product as I was to convey the message in the lyrics.

Conclusion • We chose to post our survey on Facebook and twitter, as well

as sending it via email. We chose to post the questionnaire on these sites as they are popular social networking sites with a wide range of young people using them, hoping to get a good number of answers. The responses will help us as a group to gain as much information as possible about the dance genre.

• In conclusion, the survey achieved some fairly useful information. I feel we have gathered enough to move forward to the next step. However, the responses we got were kind of expected and only confirmed our ideas and expectations of the genre. We now intend to develop our research of the artist Calvin Harris by researching his older music and his newer music in order to create our own music video to the best of our ability.