Survey Analysis By Alex Sexton

how old are you?

This graph emphasises the massive amount of 15-19 year olds that I used for the purpose of this questionnaire.

One of the main reasons for this is because of the fact that 15-19 year olds

are the kind of people that I want to market my film to.

This amount of data from that age range means that I can gain an

accurate picture of my audience.With this data, I can also ascertain whether I need to re-evaluate my audience criteria to better fit the

stylings of the film.For the latter purpose, this question will

tie in with several later questions to determine if I have, in fact, chosen my

audience correctly, or if I need to change and adapt.

Are you male or female?

Once again, this question is dominated by one gender. However, the dis-

proportionate sizings between genre were not completely intentional.

This slight increase of male answers compared to female answers could,

however, work to my advantage. What I mean by this, is that society operates by

the stereotype that men will prefer action/adventure films far more than

their female counterparts. So, marketing a film with references to gang culture and

alcoholism could potentially be more relatable to men, then it could be to

women.

Over a month, how much film would you watch?

From this data, I can ascertain that the majority of my audience are users that will watch more than 5 or more films a month. This could potentially indicate that the type

of audience that I am trying to appeal to have a healthy interest in film, meaning that

they will actually have an interest in film, instead of being a fair-weather fan, and only

watching the occasional film. The fair-weather fan is not the kind of person that I

want to appeal to.

Have you ever heard of social realism?

From this data, I gathered that equal amounts of my audience

have heard of social realism, and others have not, However, the two equal parts are between

“Somewhat Yes” and “No”. This means that 32% of my population have never heard of social

realism. So, with this, I had to ask the question of it people were willing to diversify their tastes, to what they’d normally watch. The answer to that question is explained later in the presentation.

IF YOU HAVE HEARD OF IT, WHERE FROM?

This question involved the responder stating where they had heard of the genre from. Some of the responses that I did get back were correct; these were Media

Studies students who had also been studying the genre, or English students. However, there were some

responses that would incorrectly identify the meaning of the genre, or incorrectly identify films that were

supposedly Social Realism’s. One response stated that “Forrest Gump” is a Social Realism, of which it isn’t. This showed that there was not a lot of awareness of

the genre, and where awareness was percieved, it was wrong.

If you answered "No" to question 4, could you please try to define the term "Social Realism"? This definition is preferably

from memory, not from a dictionary!

This question involved the responders defining social realism from their own memory,

preferably without the aid of any other person or material. This question was set in order to gauge if responders could actually define the term “Social Realism”, and define it correctly.

Some responses were vague, suggesting that the responder didn’t actually know the meaning, but still guessed, which was good for the questionnaire. The responses received suggested that

people knew vaguely what they were talking about.

Some of the responses are shown on the next slide.

If you answered "No" to question 4, could you please try to define the term "Social Realism"? This definition is preferably

from memory, not from a dictionary!

“how realistic the film or soap is. They need this in a film in order to make it realistic and relatable”

“Something to do with taking a situation and putting it into context within society?”

“How real the subject relates to community issues”“about a real situation in life/ representation of social

situations”

“Social Realism is what happens in the real world”

“Socialising with people without being over the internet”

“I would associate this term with something to do with social development that links into social issues like

crime, education, and the economy.”

WOULD A SHORT FILM BASED AROUNF THE THEMES OF ALCOHOLISM, AND GANG CULTURE APPEAL TO YOU?

The question was based on five responses; “Definitely Yes”, “Maybe Yes,” “Don’t Know”,

“Probably Not”, and “Definitely Not”.“Definitely Yes” - 8.0%“Maybe Yes” - 44.0%“Don’t Know” - 16.0%

“Probably Not” - 32.0%“Definitely Not” - 0.0%

WOULD A SHORT FILM BASED AROUNF THE THEMES OF ALCOHOLISM, AND GANG CULTURE

APPEAL TO YOU?

The dominant and leading response in this question was “Maybe Yes”. This suggests to me

that my audience would watch my film. This also sections out the parts of my audience that would not watch this film. But with the majority of the audience wanting to watch the film, this

question was re-assuring to myself.

HAVE YOU EVER SEEN AN EXAMPLE OF A SOCIAL REALISM FILM?

With this question, the participants had to state if they had ever seen a social realism, or what they believed to

be a social realism. If they had never seen one, or thought that they had never seen one, they simply had

to write “No”.Out of 25 respondents, only 6 had stated that they had ever seen a social realism film, with the other 19 saying

that they had never seen a Social Realism film. From this, I could ascertain that my suggested audience were

novices when it came to the social realism film. From this, if it was a person’s first time watching a social

realism, the viewer may take from the film that it is a true definition of Social Realism, which means that I must try my hardest to accurately portray the genre.

IF A SOUNDTRACK WAS INCLUDED, WHAT GENRE WOULD REPRESENT THE FILM BEST?

The majority of responses that I received suggested that I should use the “Dubstep” genre of music. The

dubstep genre is fairly intense; urbanised and electronic. However, with my film, I wanted to present a contrast between the two scenes. This contrast would not be able to be represented properly if, all the way

throughout the film, an intense soundtrack was playing through. So, I took the audience’s responses as a

warning, and stayed within the electronic genre, but used a soundtrack that was more subtle. This would

effectively represent the mood of the film; fast paced at parts, but still keeping an atmosphere present when the

pace subsides.

DO YOU LIKE TO WATCH FILMS THAT EXPLORE NEW AVENUES, OR DO YOU PREFER A SPECIFIC TYPE OF

CHARACTER?

From this question, 19 participants said that they enjoyed watching films that explored new methods,

rather than staying to traditional film-making techniques. So, this encouraged me to try new

techniques that I have never tried before, at the risk of failing them.