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Soi TV is the 1st. SOCIAL TVNETWORKFOR HISPANICS
And Social TVequals100%Interactivity!
First A VIDEO CLIPso you get toKNOW ME a little BETTER
Let me tell you a big secret: HISPANICS have an OPINION on just about ANYTHING.
Well then… let me tell you a SECOND SECRET… they LOVE to SHARE their OPINIONS
FOR Latinos
OPINIONS= Conversation
= Entertainment
OPITAINMENT:Opinion + Entertainment
SOi TV is pioneering Opitainment, a new concept of TRANSFORMING the OPINION of the latino audience into ENTERTAINMENT, 7 days a week.
SOi TV MONITORS the entire process of the PUBLIC OPINION EXPERIENCE from A to Z. Checks & balances are in place throughout the process management of feedback from the audience, we analyze, interpret, generate screen graphs and archive for future use.
With OPITAINMENTis more fun to watch
a program in Soi TVTHAN IN
TRADITIONAL TV
TRADITIONAL TV
Content
CONSUMER GENERATED Content
Traditional TV
Soi TV
It’s more fun to watch a PROGRAM in
Social TV is not ROCKET SCIENCE!
It’s already SUCCESFULin the US General Market!
Not ROCKET SCIENCE
!
Soi TV is aboutCONNECTED
HISPANICS
TV AudienceREACH
DigitalAudience
ENGAGEMENT
TARGETCONNECTEDHISPANICS
A new & emerging target:
CONNECTED HISPANICS
And that’s 89% of Hispanics
Latinos are more CONNECTED
than any other group!
They tweet, retweet,
replyand follow!
They visit our site andRegister!
They comment,Share,
and like us!
They view usand post videos!
The targetCONNECTED HISPANICS is alive and Kicking!
Over-index GM in Social Use Over-index GM in MobileUse
Audience Survey: CONNECTED HISPANICS
Latinos between 18-40That want to express themselves, have a presence, show his/her personality, value, talent, strength & opinion.
TV Audience
Reach
Digital Audience
Engagement
TARGET ConnectedHispanics
* 954 people Survey May 2012
Tremendous GrowthIN SOCIAL MEDIA in just 4 months
March April May JuneMarch April May June
March April May JuneMarch April May June
Who AM I?
Today we reach 66% ofHISPANIC HOUSEHOLDSBroadcast .3 next to Telemundo
Aggressively seekingPAY TV DISTRIBUTIONDIRECTV and Comcast end of 2012
27% of SPANISH-DOMINANT HISPANIC HH’S have Digital
Broadcast Television• Americans relying exclusively on over-the-air
(OTA) TV broadcasting increased from 42 million a year ago to almost 46 million in 2011.
• 15% of all U.S. HH’s rely solely on over-the-air signals to watch TV programming up from 14% in the past 3 years.
• 4% of TV households, eliminated pay TV service at some point in the past .
• 25% of Hispanic homes are broadcast-only.– 27% in Spanish dominant homes
We have a greatTEAM
Julian IsaacCEO
Camilo BernalSVP Distribution
Rogelio JauaCCO
Pablo MendozaB2C CMO
Cesar PratoB2B CMO
Jacqueline MakhoulProgramming &
Acquisitions Director
Luisiana RíosNews & Commentary
Director
WE ARESEASONED TV
ENTERTAINMENT EXPERTS
TV Network ManagementStrategic PlanningOriginal ProductionsBrand SolutionsBusiness Development
TV Start UpsTV Network DistributionDigital MarketingMulti-National Content SyndicationAward winning Journalism
StrongPROGRAMMING STRUCTURE
16 HOURS of SOI Programming per day
Original Production:3:10 HOURS
Premiere Programming:8:10 HOURS
PROGRAMMING PER DAY
4 daily hoursORIGINAL PROGRAMMING
El OPINIARIO is just like a Newscast, butABOUT OPINIONSWe present an in-depth report AND THE ANCHORS DEBATE IT ON AIR
The Audience takes sides, express their OPINIONAND WE SHOW THE RESULTS.
GUAREVER TUDEI Invites every celebrity that comes to MIAMI and believe us there’s A LOT OF THEM.TWITTER and FACEBOOKEXPLODEEvery night!
OPITAINMENTSEGMENTS2 minutes, TWICE per hour throughout all our programming. They areTHE SPINAL CHORD OF OUR INTERACTIVITYSURVEYS, CONTESTS& GAMES!
DESDETV STATION START UP Reality ShowWatch every fight, every problem and all the secrets of these executives, technicians and talents building Soi TV! CASTINGS, BACKSTAGE & C-level MEETINGS!
GREAT TELENOVELAS!!NOVELAS IN STOCK 2012
16 NOVELAS IN STOCK
16 NOVELAS IN STOCK
GREAT TELENOVELAS!!NOVELAS IN STOCK 2012
16 NOVELAS IN STOCK
GREAT TELENOVELAS!!NOVELAS IN STOCK 2013
4 SERIES IN STOCKGREAT TELE SERIES!!SERIES IN STOCK 2012-2013
8 DOCUDRAMAS IN STOCKGREAT DOCUDRAMAS!!DRAMAS IN STOCK 2012-2013
I have great thingsTALK SHOW + REALITIES+SPORTS
GREAT PROGRAMS!!REALITY, SPORTS AND TALKSHOWS IN STOCK 2012-2013
MEXICAN Content Provider
and Producer
US HISPANIC Content Provider
and Producer
BRAZILIAN Content Provider
Colombian Content Provider
and Producer
ARGENTINIAN Content Provider
and Producer
ARGENTINIAN Content Provider
and Producer
PERUVIAN Content Provider
CHILEAN Content Provider
and Producer
HISPANIC Opinion Platform
WEBPlatform for Polls
STRATEGIC ALLIANCIES!!CONTENT PROVIDERS
With Soi TV you CAN GET RID OF
the 30” spot STRAIGHT JACKET
imposed by Traditional TV!
TRADITIONAL TV
Spot
BRAND & CONSUMER GENERATED Content
Audience
What they say
Who they are
BrandFollowers
Public Opinion
Demo/Psico
Social Media Growth
BasicTraditional TV
MULTIPLE INTERACTIVITYLevels
360˚ MARKETING Cycle
1. You Watch
2. You Join
3. You Contribute
4. You Share
5. You Recommend
6. You Love
Live Opitainment Segments(National and Local)
TV Program Interactivity(Original Production)
Screen Interactivity Layer
2nd ScreenApplications
Phase 1
Phase 2
Phase 3
Phase 4
MULTIPLE INTERACTIVITYLevels
3 Basic SOCIAL TV buys…1. Live Opitainment Segments (Polls, e-coupons, games, trivia)
2. Social Media Novela Screen Inserts
3. Interactive Product Integration in original programming
More than just an audienceWE DELIVER MARKETING
RESULTS
SURVEYS
STORETrafficDIGITALcoupons
TargetedSAMPLING
Accountabiltydriven progams…
In Soi TV our AUDIENCEbecomes yourBRAND FOLLOWERS!